How about a little neuroscience to amp up your library marketing? We talked with author and professor Matt Johnson, Ph. D, this month about his book Blindsight, and how we can apply some behavioral principles to help our cardholders meet their needs.

Mentioned in this episode:

https://messagedesigninstitute.com/

We had an amazing Library Marketing Book Club meeting on July 24, 2024, featuring Tamsen Webster, the author of "Find Your Red Thread." If you couldn't make it, here's a rundown of the key moments—and trust me, you'll want to catch the recording!

Don't miss any club news. Visit www.librarymarketingbookclub.org and sign up for the email list.

We had an amazing time hosting Joe Pulizzi, the "Godfather of Content Marketing," at our May Library Marketing Book Club meeting. We dove into his book, "Epic Content Marketing," and Joe shared his journey from traditional publishing to founding the Content Marketing Institute. He gave us some incredible insights on how to build a loyal audience and create content that truly resonates.

Don't miss an opportunity to talk with other library marketers and marketing authors and thought leaders! Join the email list at www.librarymarketingbookclub.org today

The Library Marketing Book Club's October 2020 discussion of the book Everybody Writes, by Ann Handley.  

Are you in library marketing or an adjacent role/organization? Join the club! Each month we read a different marketing or marketing-adjacent book and get together the 4th Thursday of the month on Zoom to talk about it.  Find us at www.facebook.com/librarymarketingbookclub  Thank you!

This is the inaugural meeting of the Library Marketing Book Club - a book club for those in library marketing or adjacent fields (other library staff who are interested in marketing, others in adjacent industries who are interested in library marketing). 

Join the club at www.librarymarketingbookclub.org