How much “experience” is enough? And how much of what you’re reading on industry bios is… let’s say, creatively calculated? In this episode, Leisa Krauss cuts deep into the trust crisis in med spa marketing and offers a blueprint for rebuilding credibility in a sea of smoke and mirrors. From ethical bio rewrites to red flags when hiring, this one’s for every provider, consultant, and clinic owner trying to stand on truth—not trends. Members get the full episode, complete with word-for-word scripts and vetting checklists.

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Links & Notes

• ScalpelOfTruth.com • Join Club Bitchacho for full episodes today!
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