Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?

In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. 

You can follow Petri on LinkedIn or check out his company website.

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu/episode-020/

Life after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij

In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. 

You can follow Lisette on LinkedIn or have a look at her company Privacy Verified.

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

https://lifeaftergdpr.eu/episode-019/

Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. 

Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.

Links mentioned in the podcast:

• Cory’s first Life after GDPR episode
• Cory’s blog post about Global Privacy Control
• Cory’s blog post about the upcoming Colorado Privacy Regulation
• Cory’s blog post about the Sephora case
• Apple’s SKAdNetwork developer docs
• Great podcast about SKAdNetwork 4.0 by Mobile Dev Memo

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-018/

Life after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers

This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V.

The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what should change in the future, what our clients should change and how to approach that.

Make sure you follow Janus Visser on LinkedIn and Twan Lammers on LinkedIn.

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-017/

Life after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon

This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for us from a legislative perspective.

Make sure you follow Emma on LinkedIn and Romar on LinkedIn and Twitter. 

Some of the resources mentioned in this podcast:

• Race After Technology (Book) by Ruha Benjamin

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-016/

Life after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow

In this episode, I interview Jordan Peck from Snowplow.

Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in MeasureSlack. 

In this episode we discuss:

• What Snowplow is
• What specific parts of snowplow are relevant from a data privacy perspective
• What configuration options there are 
• What and Who you need to get started with Snowplow
• And much more

Some of the resources mentioned in this podcast:

• Anonymous/cookieless tracking with Snowplow
• PII Pseudonymization with Snowplow 
• IP Anonymization with Snowplow
• Snowplow Blogpost: Need to replace Google Analytics?

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-15/

Life after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković

In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking data privacy more seriously, and what stories and analogies help him convey the message.

If you don’t already, you should follow Robert on his LinkedIn, on his Twitter, and check out his website. If you happen to speak Croatian, his YouTube channel is the place to be.  

Some of the resources mentioned in this podcast:

• A web archive link to Robert’s old band (picture)
• Robert’s article (EN) about GDPR: The GDPR is the best thing that happened to digital marketing in years.
• Robert’s article on the Football / Attribution analogy

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Full transcript available on our website.

https://lifeaftergdpr.eu/episode-014/

Life after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau

In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. 

If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan.   

In this episode we discuss:

• The importance, value and requirement of documenting your data implementation
• How data implementations have changed over the last few years
• The questions to ask yourself when you’re deciding upon a new tool
• How to change Marketing Analytics to something that yields results and is privacy friendly
• How we can make server-side implementations more privacy friendly
• And much more.

Some of the resources mentioned in this podcast:

• ElbWalker
• Timo’s course on how to create a tracking plan
• Posthog Analytics
• Snowplow Analytics

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our website.

https://lifeaftergdpr.eu/episode-013/

Life after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky

Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.

This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the code “LIFEAFTERGDPR” for a 20% discount in the checkout.

In this episode we discuss among other things:

• How HelloFresh has implemented Server-Side Tag Manager over the last couple of years
• How they handle privacy and marketing consent, making SS-GTM an essential piece of software
• The challenges they run into, trying to be compliant with local laws working across the globe
• And much more

You can follow our guest on:

• Follow Alejandro on LinkedIn
• Follow Alejandro on Twitter

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our webpage.

https://lifeaftergdpr.eu/episode-012/

Life after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister

In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model. 

In this episode we discuss among other things:

• Why privacy tends to benefit large companies like Google and Apple
• The effects of ITP and ATT on (Smaller) Publishers
• The challenges ahead for measuring advertising performance

You can follow our guest on:

• Follow Paul on LinkedIn
• Follow Paul on Twitter @pbannist

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

https://lifeaftergdpr.eu