Life after GDPR

Life after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's

In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and discuss ideas!

In this episode we discuss:

• The recent rulings of European DPA's about Google Analytics
• The potential impact those rulings might have on cloud infrastructure
• The new approach of European DPA's to focus on users of the tool, instead of the creators
• The importance of interoperability between companies and the way they handle data requests
• Aurélie's thoughts on consent-less tracking and whether it is possible under the GDPR
• And much more...

Some of the resources mentioned in this podcast:

• The Austrian DPA's ruling on Google Analytics (Translated to English .PDF)
• Some deeper insights on the Austrian DPA's ruling
• The French DPA's ruling on Google Analytics
• The 101 complaints filed by "Non of Your Business"
• The French DPA's recommendations with regards to Web Analytics tools
• Measure Slack - the analytics slack community
• OpenDSR - A open source framework for Data Subject Requests

If you want to learn more about our guest or our show, please visit the episode page at:

https://lifeaftergdpr.eu/episode-001/

Please visit LifeAfterGDPR.eu to subscribe to the podcast

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In the life after GDPR podcast, we discuss digital marketing in a post GDPR world.

As digital marketers, we've been focused on gathering more and more data to improve the digital experiences we create and optimize the algorithms we use to reach our audiences.

In our enthusiasm. We might've forgotten about privacy.

Now a paradigm shift is upon us. Our beloved tools and techniques are under siege from legislature like the European GDPR and privacy-enhancing browser techniques like Apple's intelligent tracking prevention.

But instead of whining about these changes, let's focus on what we can do.

In this podcast, we will explore the changes ahead of us by interviewing privacy experts, digital marketing practitioners, and software developers that are all working in this space.

I'll be your host, Rick Dronkers and I've been helping companies capture digital marketing data for the last 13 years, implementing many analytics scripts and advertising pixels along the way.

Over the last three years, I've been doing this as an entrepreneur with my company Data to Value, where we help companies during their marketing data, into business value.

Because of our position as measurement specialists, the topic of privacy has always popped up, but has always been very complicated to help clients with.

This podcast is essentially our way of learning and sharing our learnings with you, the listener, as we go. If you want to learn more about this podcast or any specific episode, please visit LifeAfterGDPR.eu and subscribe to our email updates so you won't miss a thing.

Now let's dive in.