This is the FIRST edition of Life As a Melody, featuring the music, creativity and career of Patricia Danieli, and co-hosted by Rich Greenwood. 

This week, we will highlight the unique business strategy that Patricia Danieli and her team will be using to launch her “Five Artists/One Vision” music roll-out plan, where she will be releasing five musical releases in the 2014-2015 time frame, and how that could affect sales, social media interest and performance possibilities. 

Patricia Danieli (www.PatriciaDanieli.com) writes, records and performs original tunes in many genres including dance, soul, and R&B, each infused with her Italian-Sicilian family, her hometown of Joliet, Illinois, and her love of people. Like artists such as Prince, Lenny Kravitz and others, she plays all the instruments on her recordings and recorded all the backing vocals as well. In addition to the vocals, Patricia plays keyboards, piano, drums and bass. She also plays violin. On the show today, she will share some details about her journey as a musician, and the creative process.

The show will also feature innovative marketing strategies around music and business connected to the roll out and the technologies that will propel that roll out. Rich Greenwood will be covering those areas, drawing from his more than 25 years in business, working with some of the world’s leading brands including Apple, Bank of America, Pizza Hut, Motorola and Sony. Rich is working with Patricia to use cutting-edge marketing techniques and technology to propel her music career and will be highlighting that on the show. Tune in every Thursday at 10:00 (PST).