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Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses
By Candice Eisner, happy little bizHealth & Fitness
Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses episodes
- Episode 63 // Bonusode!Just a little bonus episode to bring us into 2018! Today I talk about what episodes were my most popular of 2017 and give you a bit of an overview of where we're headed for 2018 with the podcast.20 min
- Episode 62 // Doing our best work starts with usAt this busy time of year, we tend to get very focused on what we're doing for others. Life is very busy and so is work! But something to consider is how this business is effecting our ability to do good work. And that's what I'm talking about today.19 min
- Episode 61 // Online Ranting (Leads To No Good)It's great to be passionate about what you do and how it can help others. But when you start to get defensive and angry about others who do work similar to yours, it can take you down a rabbit hole you really don't want to go down. Today I'm talking about that, and about how getting sucked into online rants about it only makes things worse. (Believe me, I've been there!)17 min
- Episode 60 // Holiday Marketing for Health & Fitness 2017It's that time of year again - time to start getting your holiday promotions, social media posts, newsletters and other marketing ideas ready to go. In this episode I give you some ideas to get you started, and also talk about why it's important to focus on marketing at this time of year, even if it might seem unnecessary.29 min
- Episode 59 // Who is taking the risk?Risk in business is something really important to consider. It's also something many massage therapists aren't really aware of. Let's talk about that, and how it factors in with how much you're being compensated (percent split or otherwise).19 min
- Episode 58 // Let me clear something up about marketingThere's a general misconception when it comes to marketing. That is, that you only have to do it when you aren't busy or don't have many clients. Let's talk about that this week, and why marketing is important for cultivating relationships with ALL your clients!15 min
- Episode 57 // Ten Things I Wish I'd Known When I First Started My Practice!This week's episode is a brainstorm of 10 things I wish I had known before I started out as a solo massage practice owner. But really, most of this applies to any business in health, wellness and fitness!31 min
- Episode 56 // Marketing Plans for Health and Fitness BusinessesIt can feel a bit daunting to come up with a plan to do online marketing. How often should you post? What kinds of things should you post? How can you do that when you've got a lot of other things to do? Here's how to make it much more manageable.28 min
- 10 min
- Episode 54 // Don't Be A Lone WolfAs solo business people we tend to, well... stick to being solo! We tend to focus on DIY-ing things for our businesses. We tend to think, 'If ya want it done right, you gotta do it yourself!'. This all leads to us being isolated in our businesses. But it doesn't have to be that way! Here are some thoughts and ideas on how you can make solid connections with other like-minded people.24 min
About Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses
From the publisher's feed
A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic.
You've probably got great hands-on skills and work well with your clients one-on-one. Most of you have that stuff down. But it's the stuff "beyond the massage table", beyond the treatment room, office or studio, that you might need advice on. How do you run your business and make it a success while still having time for the rest of your life? What's marketing all about? Should you be using social media? How do you save money for vacations, tax time, and the rest of your life when your income is unpredictable? What do you do when a client is unhappy with your treatment?
That's just some of the topics we discuss! So grab a cup of your favourite beverage and let's dive right in.