Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses

This is the second part of the 'should I get more education?' podcast. We're talking about whether or not you should switch careers within healthcare. It's really about knowing what you truly want for your career and life. Some food for thought. By the way, the RMT in Ontario issue I mentioned at the beginning of the podcast has a petition going (as of the release date of this podcast). Here's a link if you'd like to learn more: https://www.change.org/p/cmto-remove-the-requirement-for-written-consent-for-rmt-treatment

There's a lot of talk here in Canada about whether or not Massage Therapy should be a degree program. And, there are a lot of people who feel they need to get a degree in order to do what they want with their life. So let's talk about that. Is that formal higher education really necessary? ** Super important note for my Canadian listeners: I'm not talking about Continuing Education Credits. I'm talking about getting more diplomas or degrees. Just so we're all on the same page here. ;-)

Some things in life you only really learn to do by doing them. Actually, I'd argue that most things in life are like that - there's nothing like personal experience to guide us. So when it comes to contracts, most of us don't have much experience to show us the way through. Not only that, but we get nervous because it can be emotionally charged, and it involves legal and financial implications if not done properly. Yikes! So let's tackle this all important topic today! Here's my advice on writing and negotiating contracts, based on my years of experience as a massage therapist and entrepreneur.

Quick episode for y'all today! Here are three quick wins for your practice that will help you steer your career in the direction you want to go. Also, a few administrative notes on how this podcast will continue.

Choosing a niche as a massage therapist - or in any career, really - can be really tricky! This week I break down the process I've been using myself to help focus in on the right niche for you, and how to use that in your marketing efforts (like your website, newsletter, brochures...)

Some recommendations on apps and other tech you can use in your massage therapy or healthcare practice! While it's really important to maintain that human connection with your clients, there are tons of ways technology can make your job easier and give you back more time in your day.

Thought this might be a fun topic this week since this is right around the time the new grads will be getting ready to start their massage therapy careers! Here are some of the mistakes I made when I was a newbie therapist trying to get my practice off the ground.

I did the one thing with my massage practice I never saw anyone else doing. At least, in my community at the time. I chose a focus area (or speciality, if we're bein' fancy) for my business and it didn't die. In fact, it succeeded. Here's my story. Maybe it will help you figure out what direction to take your own practice!

Using social media to promote your business is a bit of a double-edged sword. It's a great way to reach out to people, but it's also an easy way to lose a few hours of your day. Hmm. Let's talk about that. The blog post I referred to: http://www.raptitude.com/2017/06/want-more-time-get-rid-of-the-easiest-way-to-spend-it/

No matter what you're going to have to do some writing. Your website, newsletter, advertising, emails... It all involves writing and what you say DOES MATTER. I know writing often isn't people's favourite thing. For a lot of health care folks like yourselves, you'd rather spend your time on patient (or client) care and not on worrying about writing stuff. So this episode is to help make it a bit easier for you!