Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses

Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses

By Candice Eisner, happy little bizHealth & Fitness
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Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses episodes

  • Episode 33 // Social Media VS Website Showdown
    Well, social media is fantastic for a lot of reasons. It certainly lets you connect with people in ways you can't with a website. However, it's important to remember that social media is a good marketing tool. But it isn't, and shouldn't be, the hub of your online presence. Guess I gave away who wins this showdown, huh? ;-) Article I referenced about Facebook TOS: http://blogs.findlaw.com/law_and_life/2014/10/who-legally-owns-your-facebook-posts.html (from 2014 but still relevant as of March 2017).
    13 min
  • Episode 32 // Productivity Hacks
    Do you sometimes wonder how to get everything done in a day? It can be really hard just keeping up with your clinic laundry and charts some days, let alone all the other stuff that's required to run a successful business! This episode talks about how to get more done in the time you have.
    22 min
  • Episode 31 // Massage Therapy Myths
    This week we're debunking five long held massage therapy myths. Stuff people (health care providers and the general public alike) tend to think is true but it really isn't! A few resources I used: WebMD: http://www.webmd.com/ Pain Science: https://www.painscience.com Cochrane: http://www.cochrane.org/ By the way: I got ahead of myself and I slightly misquoted about miscarriages. They happen most commonly at 7-12 weeks, not 10-12. Sorry about that!
    28 min
  • Episode 30 // The Business Side of Health Care
    This week I wanted to talk about that balance between being a healthcare provider and being a small business owner. This is especially important to think about if your services aren't covered by provincial health plans. Often health care providers don't want to think about the business side of things, but for the sake of your practice, you really need to.
    13 min
  • Episode 29 // (Re)Frame Your Year
    So it's been a month and a half since we all made our new year's resolutions, or decided to set a focus word for the year. For some people it's really hard to make sure we follow through with our intentions! Here's some advice on how to do that.
    13 min
  • Episode 27 // SEO
    Today I want to talk a bit about search engine optimization, otherwise known as SEO. There's a lot of info out there on this topic, and for some people, it becomes a bit of an obsession. How do you get your website to the top of Google searches? What's the best way to boost your SEO? Well, I'm all about being realistic and honest, so my take on SEO may not match what you've been told before...
    17 min
  • Episode 26 // You Have To Give A Crap
    The title of this episode is a bit tongue-in-cheek, but I'm very serious about the content. If you find yourself wondering why you're not building long-lasting relationships with your clients, this episode is for you.
    9 min
  • Episode 25 // You Are Not Your Designation
    In health care your designation is a very important part of your career. Essential, even. But when we start acting like our education begins and ends with that designation, that's where the trouble starts. We start limiting ourselves because of it. But we shouldn't.
    17 min
  • Episode 24 // Frame Your Year 2017
    Today we're talking about Framing Your Year. What the heck is that? Well, it's the idea that you choose a word that will give you a focus in your business and life for the coming year. Something beyond your usual 'new year's resolutions'.
    19 min

About Life Beyond The Massage Table: A Podcast for Health & Wellness Businesses

From the publisher's feed

A chat about the realities of running a Massage Therapy practice - or any health, wellness or fitness business, really! Currently in mini-series format, where we do 3-5 episodes that deep dive into a topic.