Life Coach Launchpad

I used to be an engineer for a big corporation here in St. Louis, MO, and I’ll never forget what one of my first bosses told me:

“There are two kinds of people—those who live to work, and those who work to live.”

Back then, that binary way of thinking made perfect sense to me. I was solidly in the work-to-live camp: put in your hours, earn your paycheck, and then enjoy your life outside of work.

But now, as a business coach—and for you, as a life coach—that line gets a little blurrier, doesn't it?

If you're never really sure if you're working on the right things in your coaching busess—like you’re constantly working but still not getting enough clients—it’s time to simplify.

There are only six systems you need to attract a steady stream of clients online. And once you put these pieces in place, they work together to build trust, nurture relationships, and turn strangers into paying clients.

You ever feel like your business is everywhere?

Like you’re doing so much—posting, emailing, coaching, learning—but somehow still feel behind?

You’re not lazy.

You’re not bad at business.

You’re just missing one thing: a clear weekly rhythm.

It starts with planning your ideal week.

If you’ve ever looked around and wondered, “How are all these other coaches getting clients so easily?”—you’re not alone. From the outside, it always looks effortless. But when you’re in it—building pages, trying different strategies, working on your mindset—it can feel like nothing’s clicking.

Here’s the truth: there are only two things you need to do to get coaching clients online.

If you’re a life coach who’s ever struggled to put into words what you actually do—or how to talk about it in a way that gets clients to say yes—this post is for you.

Because before you write that next email, launch that lead magnet, or post to Instagram… you need to be clear on your message.

And no, I don’t mean filling out a worksheet about your ideal client’s eye color and favorite magazine. That stuff won’t help you get clients.

Let’s talk about what will.

Have you ever written an email you were really proud of—something helpful, thoughtful, full of insight—and then realized… you never actually told people how they could work with you?

You’re not alone. I’ve done it. Most of my clients have done it too.

And for life coaches especially, this is so common. You want to help. You want to serve. The last thing you want is to feel like you’re pushing or being salesy.

But here’s what I want you to hear:

If you believe in your offer, then staying quiet about how people can work with you isn’t being polite… it’s keeping them stuck.

If you’re in a phase where your business feels hard—that doesn’t mean you’re on the wrong track. It means you’re doing the work. You’re in what I call the messy middle.

You’ve said yes to building something real—but the results haven’t caught up yet. That space can feel awkward, discouraging, even lonely at times. But it’s also where growth happens.

You’re a great coach. 

You’ve seen the impact you can make—whether it’s helping a friend through a big decision or guiding a client through a breakthrough…

But if you’re like most life coaches I talk to, you might still be asking yourself…

“If I’m so good at this, why don’t I have more clients?”

Here’s the truth: Believing you’re a great coach isn’t enough to grow your business.

Here's what to do.

If you’re a life coach who wants to hit six figures, you probably already know this truth:

Being a great coach isn’t enough.

You can be an incredible listener. A master at asking powerful questions. A wizard at helping clients create breakthroughs. But unless you also develop the mindset of a six-figure business owner, you’ll always feel like you’re spinning your wheels.

Here’s the good news: The mindset piece is something you can shift—starting right now.

I break it down into two parts: Math and the Mindset

Most life coaches start with one-on-one coaching. That’s a solid beginning. But if you stop there, you’re missing out on a big opportunity.

You need more than one offer.

Three is the magic number.