The inability to sell is one of the biggest contributing factors to the failure rate of SMEs:
Sales Processes are not a by the way or only considered at the end of a business plan: they should speak to the out put, you can’t manage what you can’t measure: staff recruit, systems, product knowledge, incentives etc
Business owners should consider sales process before marketing: ARC( add response conversion)
Sales is the engine of any organization without a serious focus and management of the process the organization is destined for doom
Guest: Thulani Thabethe - Founder 2Larnie Solutions, a sales and marketing company in Johannesburg