Martin Rojas is founder of Alas de Dios, Wings of God, and President of US Roast, Coffee with a Cause. Energetic. Adventuresome. Generous. Martin has experienced the adventure of saying "yes." Martin's "yes" started with a last-minute trip to the jungles of Nicaragua and over a 10-year period, has led to starting a school for children who live on the trash dumps. And, oh yes, in the middle of all this, he has started a coffee plantation to support this work . . . which led to a "yes" to being President of US Roast. It's a "you just can make this stuff up" type of story.
I started the non-profit, Alas de Dios, because . . . we were given this amazing land to steward and we felt that we needed to affect children's lives, not just two or three times per year when we could visit them in the jungle, but every single day through a school where we could feed them physically, spiritually, and mentally.
The thing I find most rewarding is . . . watching the kids grow up and knowing that their minds, hearts, souls, and bodies are being nurtured and cared for by our loving Christian staff.
The biggest surprise for me as a founder of a non-profit is . . . I had to relinquish trying to control every aspect of an organization that is 1500 miles away, and delegate authority on day-to-day decisions to trusted staff members. Being a double A type personality (disorder-LOL), this was surprisingly difficult, but absolutely essential to my sanity, and theirs!
In my current role at US Roast I am responsible for . . . I call it profits, procedures, policies, and people planning. The last is the most critical - hire better/smarter/etc. people than yourself and get out of their way.
The biggest surprise for me as a businessman is . . . success is relatively easy and predicated on three things - Quality, Price, and Service. Most people and companies only do two out of three well, so do all three, and success should follow.
My older self would coach my younger self to . . . value people over profits, travel the world when you are young and care free, invest in Amazon, Microsoft…etc. (LOL)
One thing I wish I knew when I was younger is . . . I wish I knew, but more importantly, understood and accepted, that God knows everything that I am going through, and He has allowed it to happen so that my character is honed and refined to be more like Him, and to rely more on Him, so that others can see more of Him, and be drawn to Him.