The waterfall method isn’t always ideal for software projects because it doesn’t allow for innovation and creative problem-solving. So Postlight’s Head of Product Design, Natalie Kurz, takes a different approach: Figure out the “what” first instead of the “how.” With that method comes room for creative problem-solving and, you guessed it, rework. But rework isn’t a failure; it’s a way to learn and get clarity. After all, rework is the work. 

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