Lighting the world one candle at a time, with Jo Macfarlane

In this episode, Jo McFarlane welcomes Julia, a counsellor with a rich background in mental health, to discuss the intricate connections between perfectionism, procrastination, and anxiety. They delve into the importance of developing a growth mindset, the role of values in motivation, and practical strategies to overcome mental barriers in both personal and professional life. Whether you're a small business owner, an aspiring entrepreneur, or someone looking to improve your mental well-being, this episode offers valuable insights and actionable advice.

Chapters:

(00:00) Introduction

(00:30) Julia’s Background and Entrepreneurial Spirit

(05:00) Transition to Counselling and Mental Health Work

(10:00) The Link Between Perfectionism, Procrastination, and Anxiety

(20:00) Developing a Growth Mindset

(25:00) Importance of Values and Motivation

(30:00) Practical Tips and Affirmations

(40:00) Behavioural Focus and Self-Compassion

(50:00) Closing Thoughts and Contact Information

Juulia Karlstedt

https://www.etsy.com/uk/shop/TherapyTreasure 

www.anxietycounsellingonline.co.uk

[email protected]

💬 Show Notes

Join Jo McFarlane, candle maker and coach, as she illuminates the path to entrepreneurial success in the candle-making business. In this episode, she chats with Fiona, a seasoned marketing consultant and social media expert, to explore the essence of crafting a robust marketing strategy. Learn how to identify your target audience, make the most of social platforms, and create content that engages and converts. Whether you're a budding candlepreneur or looking to refine your existing business, this episode is packed with actionable insights to help your brand shine bright.

Chapters:

(00:00) Introduction

(01:20) Fiona's Marketing Expertise

(04:45) Importance of a Marketing Audit

(08:30) Developing a Strategic Marketing Plan

(12:10) Understanding Your Target Audience

(15:50) Social Media Platforms for Business

(19:35) The Power of TikTok for Brands

(24:10) Navigating New Social Platforms

(28:55) The Role of Facebook for Businesses Today

(33:40) Utilizing Social Media Insights

(38:15) The Possibility of a Business without Social Media

(43:00) The First Steps in Business Marketing

(47:25) Fiona's Top Marketing Tips

(52:40) How to Connect with Fiona

(55:50) Conclusion

Fiona Melvin-Farr 

www.fmfc.co.uk

Instagram @fionamelvinfarr

  Facebook

LinkedIn http://linkedin.com/in/fionamelvinfarr

Come and hear all about Nuala's journey into Candlemaking and check her out at:

https://www.instagram.com/teddyandbow_/

https://www.facebook.com/profile.php?id=100083076235238

In this episode, I talk to Laura Marie Paterson of Earth, Mother & Soul about the how, when and why of her candle business!

https://earthmotherandsoul.com/

Facebook, https://www.facebook.com/Earth-Mother-Soul-269292331590031

Instagram, https://www.instagram.com/earthmotherandsoul/

Tik Tok, https://www.tiktok.com/@earthmotherandsoul

Feel free to get in touch at [email protected] and www.jomacfarlane.com

At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

In this episode, I talk to Laura Barker Wells of Popili about the how, when and why of her candle business!

https://www.popilihome.co.uk/

Facebook, Instagram, @popilihome

Feel free to get in touch at [email protected] and www.jomacfarlane.com

At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

In this episode, I talk to Kelly Marie Brown of Rock and Rose Aromas about the how, when and why of her candle business!

https://rocknrosearomas.co.uk/

https://www.facebook.com/Luxuriouslyscented

Feel free to get in touch at [email protected] and www.jomacfarlane.com

At the end of this episode, I'll tell you about Gousto.  If it's of interest to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!

Join me for my first episode as I talk to Grace Boyle of CityZen Candles.

https://cityzencandlecompany.co.uk

Feel free to get in touch at [email protected] and www.jomacfarlane.com

At the end of this epiosde, I'll tell you about Gousto.  If it's of intereste to you, here is my referral link JO34074106 which gives you 65% off your first box and 30% off your first month!