Lights Camera Expert: Unleash Your Expertise

With the explosion of online content and social media, what role do books play in the media landscape? Are they critical? Should you write one? The fact is, books remain one of the most powerful and respected platforms.

Have you spoken at conferences and events and want to shift your expertise from stage to screen? On today's show, Paula and Terri will show you how to look at your keynote, lecture or TEDx talk through a producer lens.

For anyone who aspires to do media, TV remains the big dream.

So you have a Facebook page. And a Twitter account. Instagram. And LinkedIn. But it's not enough just to have those accounts and post on occasion.

It's one thing to want to do media but it's another thing to actually put yourself out there and do it. One of the biggest problems for many experts is just getting started and getting over impostor syndrome.

The attempt to get more media attention can go horribly, horribly wrong. Public relations screw ups, mess ups, and flat-out disasters can not only hurt your chances of securing media—it can sabotage your brand and business for far longer.