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Lights Camera Expert: Unleash Your Expertise episodes
- 56 min
- 54 min
- 55 min
- 56 min
- Do you need a book to get booked?With the explosion of online content and social media, what role do books play in the media landscape? Are they critical? Should you write one? The fact is, books remain one of the most powerful and respected platforms.57 min
- Calling all speakers! How to leverage your talk for TVHave you spoken at conferences and events and want to shift your expertise from stage to screen? On today's show, Paula and Terri will show you how to look at your keynote, lecture or TEDx talk through a producer lens.54 min
- 55 min
- How to look like a big deal onlineSo you have a Facebook page. And a Twitter account. Instagram. And LinkedIn. But it's not enough just to have those accounts and post on occasion.54 min
- Get out of your head and into mediaIt's one thing to want to do media but it's another thing to actually put yourself out there and do it. One of the biggest problems for many experts is just getting started and getting over impostor syndrome.54 min
- Don't Let This Happen To You: PR Disasters!The attempt to get more media attention can go horribly, horribly wrong. Public relations screw ups, mess ups, and flat-out disasters can not only hurt your chances of securing media—it can sabotage your brand and business for far longer.55 min
About Lights Camera Expert: Unleash Your Expertise
From the publisher's feed
There isn’t a person with a book, a business, or a brand who doesn’t want a bigger audience for their work. With more media platforms available to all of us than ever before, there have never been more ways to get yourself, and your message, out there. But how do you do it? And who will care? The challenge isn’t whether or not you “deserve” media attention, but whether you can deliver a message that matters to the people who most need to hear it.
Lights Camera Expert: Unleash Your Expertise is a show for professionals, experts, and entrepreneurs who want to learn how to get and keep attention from media, viewers, online users, and audiences. Every week, we’ll share insights and talk to industry insiders about how to position yourself for media, elevate your profile, and turn your ideas into media opportunities. Discover how to unleash your expertise onto the world, build brand awareness, and make a powerful impression to get the kind of attention you want most.
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