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  • Creating a sales and marketing funnel for leads

    Helpful Links
    https://monday.com/blog/project-management/sales-funnel/ 

    https://lucid.co/product/lucidchart

    https://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.html

    https://mention.com/en/blog/sales-funnel/

    https://www.mailmunch.com/blog/sales-funnel

    https://www.clickfunnels.com/blog/sales-funnels/

    How to reach us and any questions, comments or if would you like to appear on a future episode:
    Email
    : [email protected]; [email protected]

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    35 min
  • How to be Successful with E-commerce

    Useful links

    https://getsitecontrol.com/blog/increase-ecommerce-sales-fast/

     

    https://vwo.com/blog/7-ecommerce-homepage-best-practices/

     

    https://www.coredna.com/blogs/ecommerce-site

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]

    LinkedIn: Gemma Walton

    LinkedIn: Darren Winter

    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    18 min
  • How to Increase Sales

    Helpful links

    https://ducodigital.com/blog/how-to-increase-online-sales-through-your-website

     

    https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business

     

    https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page

     

    https://blog.hubspot.com/marketing/buyer-persona-research

     

    https://www.hotjar.com/blog/user-personas/


    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    23 min
  • Episode Inclusivity and Diversity

    Helpful links
    https://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/

    https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/

    https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022

    https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turing

    https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trends-2022/

    https://www.stonewall.org.uk/sites/default/files/marketing.pdf

    https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/promote-diversity-tips/

    https://diversity.google/

    https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/

    https://www.businessnewsdaily.com/15970-diverse-inclusive-companies.html

    https://contentmarketinginstitute.com/articles/create-inclusive-content-marketing

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

    25 min
  • Top Marketing Trends for 2022

    Helpful links

    Canva https://www.canva.com/

    AI Writer https://ai-writer.com/

    Google Analytics https://analytics.google.com/analytics/web/provision/#/provision

    Forbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843ef

    Tech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/

    Top Digital Tools For Start Ups 2022 – Android
    https://www.androidheadlines.com/2021/11/top-digital-tools-for-startups-2022.html

    Digital Marketing Tools You Need In 2022 To Achieve Success
    https://www.digitaldoughnut.com/articles/2021/november-2021/digital-marketing-tools-you-need-in-2022

    40 Digital Marketing Tools To Grow In 2022
    https://influencermarketinghub.com/digital-marketing-tools/

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

    23 min
  • Digital Marketing Trends for 2022

    Helpful links

    Social Media Trends for 2022

    https://ducodigital.com/blog/social-media-trends-for-2022


    Building An Engaged Online Community For Your Small Business

    https://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business


    17 Influencer Marketing Trends for 2022 

    https://www.theshelf.com/the-blog/influencer-marketing-trends/


    How To Start Your 2022 Marketing Plan 

    https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/


    Top Social Media Strategies That CMOs Must Adapt for 2022

    https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/


    11 Email Marketing Tips For Your Email Marketing Campaigns In 2022

    https://influencermarketinghub.com/email-marketing-tips-2022/


    How To Create A Successful TikTok Marketing Campaign For 2022

    https://blog.hootsuite.com/tiktok-marketing/


    How To Take A Break If You Work In Social Media 

    https://later.com/blog/social-media-vacation/

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram  and Facebook

    50 min
  • When did you last update your hashtags?

    In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).

    Helpful links
    Later's ultimate guide to using hashtags on social media
    Banned hashtags
    Hashtagify

    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    37 min
  • "Switch it off and on again!" - a humorous chat about IT support with Andy Read

    Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.

    Handy Links
    Resilient Business Systems


    How to reach us and any questions, comments or if would you like to appear on a future episode:

    Email: [email protected]; [email protected]
    LinkedIn: Gemma Walton
    LinkedIn: Darren Winter
    Follow and message us: YouTube, LinkedIn, Instagram and Facebook

    43 min

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Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your…