I am still on vacation, celebrating my birthday! So let's look back at an episode...

In this episode, we focus on the crucial question: How can you get people to buy what you're offering? We'll explore the fundamental elements of the customer journey, with a special emphasis on the key factors of liking, knowing, and trusting.

Key Takeaways:

The "Like" Factor

In the opening segment, we discuss the importance of being visible. Relatability, authenticity, and positive experiences contribute to the "like" factor, influencing clients to connect with your brand emotionally.

Building the "Know" Factor

Moving on to the "know" factor, the up-close-and-personal stage of personally getting to know your community with consistent messaging, and effective storytelling, contributes to clients knowing your brand and what you stand for.

Earning the "Trust" Factor

Trust is the cornerstone of any successful customer journey. This hinges on making the pitch and prioritizing transparency. Clients who trust your brand are more likely to make a purchase.

Navigating Touchpoints Across the Journey

The customer journey is a series of touchpoints. We break down key touchpoints and discuss how to strategically navigate them, ensuring a seamless and persuasive experience for clients at every stage.

Implementing the LKT Factors in Your Strategy

In the final segment, we provide actionable tips for incorporating the like, know, and trust factors into your marketing and sales strategy. These insights will empower you to create a customer journey that naturally leads to conversions.

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💡 1. The Danger of Platform Obsession
Let’s be honest: most entrepreneurs secretly crave validation more than impact.
The world teaches us that influence = followers, but the Kingdom measures impact in fruit, not fame.
Ask yourself: Are you chasing applause or assignment?
If your worth fluctuates with your follower count, you’ve made people your source instead of God.
📖 Galatians 1:10 — “Am I now seeking the approval of man, or of God?”

🌱 2. God Didn’t Call You to Be Popular—He Called You to Be Purposeful
Popularity fades, but purpose multiplies.
Jesus didn’t chase crowds—crowds came because He served people with truth, compassion, and power.
You don’t need to be seen by everyone to be used by God. You just need to be faithful to the someones He’s already placed in front of you.

Ask: “Who am I called to build, not impress?”

🤍 3. Building People Starts with Solving Real Problems
If your content, offer, or message isn’t helping someone get free, it’s just noise.
Start with service, not strategy. Who are you equipping, encouraging, or elevating through your work?
People don’t remember your reels—they remember how you made them feel seen, safe, and supported.

Guide Questions:

What pain point can I help someone overcome this week?

What transformation can I lead them toward?

How can I listen more deeply before I teach or sell?

🔥 4. When You Build People, Platforms Build Themselves
Here’s the paradox: when you stop striving to be “seen,” your authenticity shines brighter.
Your audience grows naturally because you’re not performing—you’re pouring.
You’re no longer shouting “look at me!” You’re declaring “look at God!”
That’s the difference between ego-driven business and Kingdom-led business.

📖 Matthew 6:33 — “Seek first the Kingdom of God and His righteousness, and all these things will be added to you.”

🙏 5. Your Faithfulness Is Your Marketing
Every DM answered, every client prayed for, every message of encouragement—it all counts.
You don’t need a viral moment to grow—you need consistent, Spirit-led service.
God promotes those who steward what they already have well.
If you take care of the few, He’ll trust you with the many.

📖 Luke 16:10 — “Whoever can be trusted with very little can also be trusted with much.”

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In this popular episode, first I'll spill what you DON'T actually need to make money in your business. Then, I'll unveil a powerful 4-step guide that will set you on the path to securing your very first clients. Get ready to take actionable steps toward business success!

1. Who Is My Target Audience?

2. Will My Target Audience Buy This?

3. How Will I Talk About This Offer? And What Issues Does It Address?

4. How Will I Get People To Buy It? (aka sell the transformation)

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4. START An Online Business

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Your business isn’t random or something you “just stumbled into.”

It’s part of your purpose — a divine assignment meant to impact others.

Stop minimizing it because it doesn’t look like someone else’s success story yet.

If God trusted you with it, that means it’s supposed to grow, not sit half-finished on your to-do list.

Prayer without stewardship keeps you stuck.

God blesses faith in motion — not procrastination disguised as “waiting on God.”

There’s a difference between surrender and slacking off.

You can pray for provision, but you still have to show up like the CEO.

You know you’re treating it like a hobby when:

You only work on it when you “feel like it.”

You avoid structure or goals because “it’s supposed to be fun.”

You don’t track money, clients, or results — because that feels too serious.

That kind of inconsistency confuses both you and the people you’re called to serve.

Taking your business seriously doesn’t mean you’re being “worldly.”

Systems, structure, and marketing are not anti-faith — they’re tools that amplify your obedience.

If you want to multiply, you need methods.

Honor what God gave you by planning, tracking, and showing up even when no one’s clapping yet.

“Playing small” isn’t holy — it’s disobedient.

You can be humble and bold.

Stop calling fear “humility” when it’s really just avoidance.

When you downplay your gifts, you’re not protecting your faith — you’re burying your talent. (See Matthew 25:14–30)

Start setting real goals (income, client, and spiritual goals).

Establish a routine and boundaries like a professional, not a hobbyist.

Invest in yourself — time, learning, accountability, or mentorship.

Get comfortable with consistency, even when it’s quiet.

Pray over your business like you’re in partnership with God, not waiting on Him to do it all.

Ask, “How can I show up differently if I truly believe this came from God?”

Let obedience, not outcomes, drive your effort.

Decide today: you’re done “dabbling” — you’re building something divine.

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💡 1. The Misuse of “Faith” in Business
“I don’t need a funnel—God will send the right people.”
Sounds holy. Feels humble.
But often? It’s fear, laziness, or confusion dressed up as spirituality.
👉 God partners with action. Always.
📖 James 2:17 – “Faith by itself, if it does not have works, is dead.”

⚙️ 2. What is a Funnel (Biblically & Practically)?
A funnel is NOT sleazy sales manipulation.
It’s simply a structured path that leads people from interest → transformation.
Jesus even used funnels:

Taught the crowds (awareness)

Discipled the 12 (nurture)

Sent the 3 to deeper places (conversion/leadership)
Funnels are ministry structure.

🚫 3. The Consequence of “Winging It” in Business
Without funnels, you experience:

Inconsistent sales

Confusing messaging

Burnout from constant posting

No follow-up process

Clients slipping through the cracks
Lack of systems = Lack of stewardship.
And God does NOT bless chaos.

📖 1 Corinthians 14:40 – “Let all things be done decently and in order.”

📦 4. Funnels Are Simply Stewardship
Praying for clients but not building containers for them is like Noah praying for safety—but refusing to build the ark.
Funnels = Arks.
God sends the rain. You build the boat.
You’re not replacing faith—you’re preparing for what faith expects.

🎯 5. The Three Funnels Every Christian Entrepreneur Needs
(Yes, even the “anti-tech” ones.)

✅ Visibility Funnel – How people find you (content, podcast, SEO, etc).
✅ Nurture Funnel – How people build trust with you (emails, community, lead magnets, etc).
✅ Conversion Funnel – How people buy from you (sales page, webinar, sales call)

No funnels? Then your business is relying on vibes, not vision.

🛠️ 8. How to Build a Funnel with Kingdom Values
Make it:
✨ Clear (not confusing)
✨ Helpful (not manipulative)
✨ Prayer-led (not pressure-led)
✨ Focused (not scattered)
✨ Aligned with your calling (not trends)

🙌 Let’s Take Action:

Audit Your Current Process:
Do you actually have a way people go from stranger → client? Or are you hoping they just “figure it out?”

Pick ONE Funnel to Build This Month:
Stop trying to do all three at once. Start with the weakest area.

Pray for Strategy, Not Just Sales:
“God, show me how to build what You can bless.”
He’s not silent—you’re just not asking the right questions.

Commit to Being a Faithful Steward
Stewardship is spiritual maturity.
Systems are worship when done in obedience.

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💡 1. The Myth: “If I Help Everyone, I’ll Help More People”
This mindset sounds noble, but it’s rooted in fear of lack.
You’re not responsible for reaching everyone—just the ones assigned to you.
👉 Jesus Himself didn’t heal or preach to every person. He moved where the Father led Him. (John 5:19)
When you try to serve everyone, your message gets watered down, and your energy gets worn out.

✝️ 2. God is a God of Specificity, Not Confusion
God doesn’t bless vague obedience—He blesses specific instruction.
In Scripture, every assignment had a target: Noah had a boat to build, Moses had a people to lead, Paul had churches to plant.
So, who are your people?
Your clarity in business comes when you stop asking, “Who will buy from me?” and start asking, “Who has God called me to impact?”
📖 1 Corinthians 14:33 – “For God is not the author of confusion, but of peace.”

🧭 3. When Serving Everyone Becomes Self-Sabotage
Trying to be “available” to all is often a sign of hidden insecurity or fear of rejection.
If you’re afraid to niche down, ask yourself:

Am I afraid of missing out on money?

Do I secretly think being “exclusive” isn’t Christian?

Am I tying my worth to how many people I can help instead of who God told me to help?
The truth: Obedience produces overflow. When you focus on your assignment, God multiplies the impact.

🔥 4. How to Identify Who You’re Actually Called to Serve
Grab a notebook and pray through these prompts:

Who do I feel most burdened to help?

What kind of problems do I naturally have solutions for?

Who keeps coming to me for advice or clarity?

Whose transformation excites me the most?

Your calling isn’t complicated—it’s confirmed through consistency, clarity, and conviction.

💬 5. Why Niche = Ministry Focus
Niching isn’t about excluding people; it’s about serving deeply.
When you speak directly to the people God assigned you, they feel seen, safe, and served.
You stop striving to be noticed and start naturally attracting the right audience.
📖 Proverbs 11:14 – “Where there is no guidance, a people falls, but in an abundance of counselors there is safety.”
Clarity isn’t just good marketing—it’s spiritual stewardship.

Pray for Clarity Over Reach
Ask: “God, who have You assigned me to help in this season?”
Don’t rush His answer. Let Him highlight the right people.

Define Your Assignment in One Sentence
Example: “I help introverted Christian women turn their God-given gifts into profitable online businesses.”
That’s your mission statement. Say it often until it feels like second nature.

Audit Your Content & Offers
Does everything you post, sell, or say point to that assignment?
If not, simplify and realign.

Release Guilt About Not Helping Everyone
You’re not rejecting people—you’re respecting your calling.

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In this repost, we tackle a common challenge faced by many entrepreneurs: how to narrow down your business ideas and focus on the most promising opportunities. Whether you're overwhelmed with options or struggling to find clarity, these insights will help you streamline your ideas and move forward with confidence.

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Key Takeaways:

⚔️ 1. Stop Spiritualizing What’s Actually Strategy

Not every obstacle is an “attack.” Sometimes it’s a gap in your systems.

If you don’t have a clear offer, consistent marketing, or a way to onboard clients smoothly, that’s not the devil—it’s disorganization.

John 10:10 reminds us the enemy comes to steal, kill, and destroy. But disorganization and inconsistency? That’s on us.

📊 2. Preparation is Protection

A clear message, solid boundaries, and consistent marketing are shields, not extras.

When you’re prepared, you don’t crumble at every “no,” slow month, or tech hiccup.

Proverbs 21:5 — “The plans of the diligent lead surely to abundance.” Diligence protects you from unnecessary chaos.

🛠️ 3. Practical Gaps That Masquerade as Attacks

Messaging gap: You’re not clear on who you serve, so no one responds.

Offer gap: You don’t have a product/service that solves a pressing problem.

Visibility gap: You’re inconsistent with showing up, so people don’t know you exist.

Sales gap: You’re afraid of rejection, so you don’t make the ask.

These aren’t attacks—they’re areas that need preparation.

✝️ 4. God Works Through Structure

God blessed Noah’s ark after Noah followed detailed instructions.

Jesus multiplied the loaves after the disciples organized the people into groups.

God moves through order, not chaos. If you want Him to multiply, first give Him something structured to bless.

🙌 Let’s Take Action:

1. Audit Your “Attacks”

Write down the last 3 things you called an “attack.”

Ask yourself honestly: Was this spiritual resistance, or was I simply unprepared?

2. Pick One Gap to Close

Choose from messaging, offer, visibility, or sales.

Commit to strengthening that area this week.

3. Pair Strategy with Prayer

Don’t stop praying—just stop hiding behind it.

Pray, then prepare. Faith and diligence work together.

Create a Simple System

Example: a weekly email, a sales script, or a clear onboarding checklist.

Systems create confidence and free up space for God to move.

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Key Takeaways:

🙏 1. Prayer Is Foundation, Not Substitution

Prayer connects you to God, but it doesn’t replace action.

James 2:17 — “Faith by itself, if it does not have works, is dead.”

Business requires you to move your feet while God directs your steps.

⚡ 2. Why “I’m Just Waiting on God” Is Actually Fear in Disguise

Many Christian entrepreneurs use “waiting on the Lord” as spiritual-sounding procrastination.

Fear of rejection, failure, or being seen often hides behind holy language.

The truth: God already gave you permission to move. You don’t need another “sign.”

📣 3. What to Do Instead: Prayer + Practical Marketing

Pray for wisdom, clarity, and courage — then act.

Marketing is simply making it easy for people to find the solution God gave you to offer.

Basics every Christian entrepreneur needs:

A clear message about who you serve

An offer that solves a problem

Consistent visibility (email, social, podcast, etc.)

A way for people to buy/work with you

🧭 4. The Biblical Balance: Dependence + Diligence

Proverbs 16:3 — “Commit your work to the Lord, and your plans will be established.”

Notice it doesn’t say commit your intentions or dreams — but your work.

God’s favor flows through your faith-filled actions.

🙌 Let’s Take Action:

Audit Your Prayers vs. Your Actions

Look at your journal or prayer list. How many things are you asking God to do… that He already asked you to do?

Choose One Marketing Action Today

Send that email. Post that offer. Message that potential client. Move.

Pair It with Prayer

Before you take action, pray: “Lord, bless this step. Use it for Your glory. Align my words with who You want me to reach.”

Repeat Daily

Prayer + Action + Consistency = Momentum.

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💡 1. Why Consistency Feels So Hard Right Now

You’ve probably been trying to copy a dozen strategies from other people.

Confusion kills consistency.

What you need is clarity on the right next step for your specific gifts, not more noise.

✝️ 2. God’s Way vs. Hustle Culture

Hustle says: do more, grind harder, never stop.

God says: work diligently, rest, and trust Him with the results.

Colossians 3:23 – “Whatever you do, work at it with all your heart, as working for the Lord, not for human masters.”

🧭 3. The Missing Piece: A Framework That Fits You

Random tactics will always leave you exhausted.

You need a repeatable process for getting clients that feels natural—even as an introvert.

That’s why I created The Unlikely Client Method: a self-paced course that shows you how to get clients using your God-given gifts without faking confidence or trying to be louder than you are.

🌿 4. What The Unlikely Client Method Will Do For You

Teach you how to attract the right clients (not just anyone who will pay).

Show you how to market consistently in a way that doesn’t drain you.

Give you confidence in sharing your offers without sounding salesy.

Help you grow a business that honors God while bringing in real income.

Decide: Do you want to keep piecing things together—or step into a proven, faith-led framework?

Say yes to clarity, confidence, and consistency.

Join The Unlikely Client Method today and start getting clients with the gifts God already gave you.