Gmail and Yahoo! have announced a new set of authentication requirements which will come into effect from February 2024. These changes are based on the existing best practices for email authentication, but they will become mandatory. This episode will look into the likely impact on businesses (especially, small businesses) and marketers, and how they can adapt.

(00:00) Introduction

(01:00) What will change?

(02:20) A quick walk through the technical requirements

(03:54) What does it mean for businesses and marketers?

(05:49) How to adapt to these policy changes?

The sparkles (✨) emoji has gradually and subtly come to represent generative AI tools and features. It is a design trend that has led to its adoption in logos and interfaces. What does is its usage imply? I embarked on this fun, exploratory quest into marketing generative AI tools. I even asked AI what it thought about this. Don't miss the untold marketing story of ✨ emoji!

(00:00) Introduction

(00:59) Sparkle, ✨ everywhere

(03:59) What is the meaning of this widespread usage of the ✨ emoji?

(07:27) What does AI think about the ✨ emoji representing it?

(12:20) My view on what using ✨ emoji signifies

Link to 'Why are organizations and marketers hesitant to adopt AI?': https://bit.ly/likelymktg_ep7

YouTube recently announced two new AI-powered features: a chatbot to summarize videos and answer questions, and a new AI feature to categorize video comments by topics. Google may be taking its time with implementing AI-based features, but they are truly exc-AI-ting with signficant benefits to content creators and marketers!

(00:00) Introduction

(00:28) The two AI-based, power-packed features

(02:31) How can these features benefit content creators and marketers?

(07:14) There are potential downside to these features...

(08:55) ...but the pros have higher value!

YouTube Link: https://www.youtube.com/new

According to a recent polly by Gartner, about 55% of organizations are in pilot or production mode with Generative AI. But what about the remaing 45%? They seem to be cautiously waiting over the fence. AI is already changing how marketing is done, but there are concerns to address and imperatives to be kept in mind.

(00:00) Introduction

(01:23) The swaying perception of AI

(03:34) 9 key areas of concern with AI

(07:38) What are the imperatives for businesses & marketers?

A social media consultant discovered that TikTok could now allow users to upload up to 15 minute long videos. This exciting news clearly indicates that TikTok is looking to attract more content creators publishing long-form videos on YouTube. How does this impact other platforms like YouTube and Instagram; users; content creators; and specifically, marketers?

(00:00) Introduction

(02:04) Attracting users to win over the competition

(03:40) How does this impact competing platforms?

(07:02) What does it mean for content creators?

(08:36) What does it mean for marketers?

Nearly 30% of all desktop and mobile searches on Google Search required 5 to more than 11 keyword phrases! It seems that people are using more keyword phrases because they are struggling to find what they are looking for. In this episode, I deep dive into the persisting issues relating to Google Search, and what all the stakeholders - tech companies, users, and marketers - need to do achieve a more reliable and user-friendly online search.

(00:00) Introduction

(00:58) Backstory on seemingly dissatisfaction with Google search results

(03:27) Incresing complexity of online search

(08:22) Challenges facing online search

(10:47) Likely route to reliable and user-friendly online search

Let's talk about how generative AI affects content creation and marketing. The emergence of generative AI, which produces high-quality visuals, is causing controversy due to copyright concerns. This episode explores the future of image synthesis and its role in marketing, plus potential solutions for creative professionals.

(00:00) Introduction

(01:24) Scientific understanding of why visual content is significant in the human context

(03:53) Real-world examples of marketing campaigns that establish the undisputed place of visual content in marketing

(06:44) Emergence of generative AI as a controversial source for sourcing disntinct visuals for marketing

(12:10) Likely future of image synthesis and its place in the marketing domain

Let's talk about the challenges small and medium businesses (SMBs) face with content marketing. Explore the key content marketing issues like limited resources, content quality versus quantity, engagement, data analytics, and algorithm changes. Aside from highlighting common behavioral and cultural pitfalls, the episode offers practical steps for SMBs to begin content marketing, and emphasizes the potential of content marketing for SMBs when they tackle these issues strategically.

(00:00) Introduction

(01:27) 5 key challenges faced by SMBs in content marketing

(03:32) Commonalities behind the 5 key challenges faced

(07:53) Practical steps for SMBs to get started with content marketing

(09:40) Behavioral and cultural pitfalls to avoid (that nobody talks about)

(11:39) Likelihood of content marketing being adopted by SMBs

A look at the history and rise of webinars, their adoption by sales and marketing teams, oversaturation challenges, and the emergence of more informal and relatable approaches. We also look at how businesses can leverage webinars to build trust with customers in a digital age and why they should.

(00:00) Introduction

(00:42) A short history of webinars

(01:36) The rapid rise of webinars

(03:54) What led businesses to adoption webinars?

(04:54) The desaturated canvas of webinars

(05:58) Recognizing the understated vibrant spot on the canvas

(07:17) Likelihood of expanding the understated vibrance of webinars

(00:00) Intro

(01:12) What is Google's Search Generative Experience (SGE)?

(02:53) My SGE experience so far...

(06:36) Distinct features of SGE

(07:57) Unanswered questions for marketers

(11:30) Considerations for marketers