Content Management System or CMS is something most B2B marketers do not bother with. As long as it helps them publish the content online, they focus on developing marketing assets, running campaigns, and analysing performance. As the digital marketing landscape and technology change, having the right CMS would be critical to deliver personalized, seamless experiences to customers and engage with them. In this part one of two episodes, I talk about what kind of CMS are available and the push-pull factors that are driving the B2B marketers' need to evaluate next-gen CMS solutions.

(00:00) Introduction

(02:06) Getting a grip of different types of CMS

(07:11) Push factors driving need for a new CMS

(09:52) Pull factor of the emerging tech

Recently, Google announced the latest March 2024 Core Update to its search algorithms. This is one of the most significant updates in the recent past since it is likely to impact roughly 40% of unhelpful content and might lead to de-indexing of websites, too! Also, there seems to be an intent to crack down on AI-generated content being used to scale content to rank high and drive traffic. This episode is about understanding what Google expects out of businesses and marketers with this major update.

(00:00) Introduction

(00:51) Understanding the March 2024 Core Update

(06:09) What does the update mean for SEO and overall marketing strategies?

(07:51) Where does AI fit in, and what marketers need to focus on?

Marketer's data requirements are always growing. Transferring that data securely and faster is a persistent need in any marketer's workflow. Launched recently at CES 2024, LiveDrop's offline data transfer technology offers a new approach of transferring data between two devices securely. Although the tech has limitations to overcome, there are a few specific marketing use cases that it can cater to.

(00:00) Introduction

(01:08) Let's meet LiveDrop!

(02:57) The tech behind LiveDrop (in simple terms)

(04:16) LiveDrop's tech is not perfect, yet...

(06:22) Still, it has potential to improve marketing workflows

B2B paid ad campaigns have improved over the years telling stories through a variety of content formats. Still, they remain informative, and largely forgettable. Whenever such a discussion occurs, it is quite natural for B2B marketers to look at how B2C brands run captivating paid ads. In this episode, we explore gaming ads as an unlikely source of inspiration for making B2B ads memorable. Tune in now!

(00:00) Introduction

(01:08) Traditional targeting and messaging approach in B2B paid campaigns

(02:23) This approach does not fully address B2B marketer's challenges

(05:09) What can B2B marketers learn from gaming ads?

Marketing technology or martech platforms have evolved to become an integral part of the marketers' workflow. Amongst many things, they have significantly improved the effectiveness of the marketing organizations. These martech platforms are backed by marketing marketplaces that are broadly used for sourcing content, freelancers, influencers, and data. In this episode, we explore how these marketplaces have created ecosystems that have benefited marketers and how AI is re-shaping them for the better.

(00:00) Introduction

(02:10) Marketing Marketplaces: Fast-growing ecosystems for marketers

(06:03) How have these ecosystems benefited the marketers?

(08:49) How is AI re-shaping these marketplaces?

Today's AI-based synthetic video generation models are can generate high quality images from text prompts, but they struggle to generate videos that can be used to tell compelling stories. The video diffusion models need to be able to control multiple objects and elements in a frame simultaneously to be able to achieve that. ByteDance's research team has come up with a novel approach to solving this problem. Let's dive into Boximator, and how it can make the lives of marketers easier and exciting!

(00:00) Introduction

(01:26) Current challenges in synthetic video generation

(04:08) Enter Boximator, with tricks up its sleeve

(05:56) 3 key benefits of Boximator

(07:27) How can it help marketers?

Listen to Referenced Podcast Episodes

#12: Stable Video Diffusion (SVD) - the next cool AI toy in town to look out for!

#19: Prompt engineering is ready for a high-five, are you?

The Internet and technology, in general, have changed the way how marketers reach, engage and convert their customers. Multiple technological advancements have led to the emergence of a truly superhuman technology called AI, and it is here to stay. Still, this superhero called AI comes with its own set of challenges and risks that have caused many marketers to sit on the fence. This episode is the story of this superhero's journey so far and why it still has a lot to prove.

(00:00) Introduction

(02:30) Early years of AI: How has the superhero been helping marketers from behind the scenes?

(06:14) How has AI made things easier for marketers?

(07:40) The future this superhero called AI is likely to lead marketing into...

(10:11) ...but has left some mess around than needs to be cleaned.

Memes have become the lingo of the Internet. They are one of the most sought after pieces of online content that enjoys high levels of views and engagement. No wonder it has found place in the marketing strategies of forward-thinking brands. While B2C brands rely more on meme marketing than B2B brands, the importance of memes in the world of digital marketing is not fully understood and appreciated.

(00:00) Introduction

(01:40) History of meme is a meme in some ways...

(03:02) ...so are the benefits of memes….

(05:44) … and the data supports it, too!

(06:19) B2C's usage is a meme, so is B2B's avoidance.

(10:08) B2B's adoption could become a meme of success!

(12:19) If you still don't agree, gen AI is learning from memes, too!

Zendesk Alternative website: http://zendeskalternative.com/

Cisco's Cyber Threat Response Comic: https://www.cisco.com/c/dam/en/us/products/collateral/security/firewalls/cyber-threat-response-comic-final.pdf

Confluence's Pedro Pascal meme: https://www.linkedin.com/posts/confluence-by-atlassian_seeing-that-the-ceo-shared-a-return-to-office-activity-7034870711366148096-iHr6?utm_source=share&utm_medium=member_desktop

Foldable smartphones - flip or fold - have the potential to bring back the cool factor and premium vibes to the otherwise stagnating smartphone marketing. Using cutting edge technologies like OLED and ultra-thin glass, mobile phone manufacturers have found innovative ways to bring back the iconic clamshell design that was quite popular in mobile phones in the early 2000s. As this form factor gains popularity amongst consumers, mobile phone companies must address certain issues like better adaptiveness UIs and gestures to get marketers to develop engaging content.

(00:00) Introduction

(02:43) The rise of foldables

(04:54) Interesting possibilities of foldables beyond design

(08:18) Unfolding exciting opportunities for marketers

(11:03) What foldables need to become to get marketers into the fold?

Whether you run an established business with digital presence, or a startup, or an established business getting started in the digital marketing landscape, you are witnessing the biggest transition to a whole new way of online search. Generative AI or Gen AI is driving that change. It has already started to change how people discover information on the Internet in a conversational, human-like way. Where does your business website and content lie in all of this? Is it ready to rank in responses generated by Gen AI? In this episode, I share what we know about what we know about Gen AI so far and what marketers can do start becoming disoverable through generative search. What makes it even more exciting is that businesses and marketers can start today!

(00:00) Introduction

(00:52) Online search from the lens of Gen AI search language models

(05:41) Online search from the lens of the users

(07:22) Online search from the lens of marketers

(10:07) Preparing to rank in Gen AI search responses