The social media landscape is evolving—again! In this episode, Shiv dives into Bluesky and its game-changing AT Protocol. What is it? How does it work? And why does it matter for marketers and brands?

We’ll break down:

✅ The AT Protocol & its decentralized approach

✅ How it differs from traditional social media

✅ Opportunities for marketers on Bluesky

✅ The future of social media & user control

Is decentralization the next big thing in social media? Tune in to find out!

🔔 Subscribe & stay ahead in digital marketing!

(00:00) Intro

(00:49) What is Authenticated Transfer or AT Protocol?

(02:07) How does AT Protocol work?

(03:42) How is the AT Protocol Different from Traditional Social Media?

(05:16) How Can Marketers Expand Their Brand Presence on AT Platforms like Bluesky?

(07:28) How Could the AT Protocol Change Social Media in the Future?

🚀 The future of AI-powered advertising is here! In this episode of Likely Marketing, we explore Meta Andromeda—Meta’s groundbreaking ad retrieval system. How does it revolutionize ad targeting and personalization? How does it compare to Google Ads & LinkedIn Ads? And what does it mean for marketers and advertisers?

🔍 Discover how deep learning, hierarchical indexing, and real-time inference are reshaping ad relevance, engagement, and ROI.

💡 Tune in to learn how Andromeda could change the game for AI-driven ad strategies and what it means for the future of marketing.

🎧 Listen now & stay ahead in the evolving world of digital ads!

(00:00)Intro

(00:48) What is Meta Andromeda?

(02:21) How does Meta Andromeda improve Meta Ads?

(03:47) How does Meta Andromeda compare to Google and LinkedIn Ads?

(06:13) What does this mean for Marketers?

(07:20) Conclusion

Agentic AI is here—and it’s changing the game in digital marketing. Google, Microsoft, OpenAI, and Apple are all making moves, but what does this mean for advertisers?

In this episode, we break down:

Whether you're a marketer, advertiser, or AI enthusiast, this episode is packed with insights you can’t afford to miss. Hit play now! 🎧🔥

(00:00) Intro

(01:06) What is agentic AI?

(02:37) A short primer on how agentic AI works,

(03:43) and how it can solve online advertising use cases.

(06:36) Agentic AI still needs to overcome challenges for widespread adoption

(08:49) Conclusion

In this episode of Likely Marketing, host Shiv dives into the exciting world of AI speech dubbing. Learn how cutting-edge tools like Meta's Voicebox, OpenAI’s Whisper, and Google Translate are transforming content creation by enabling seamless multilingual dubbing. Discover how platforms like YouTube, TikTok, and Instagram are leading this innovation, empowering creators to expand their reach across borders.

Explore how brands, from Netflix to Coca-Cola, are leveraging AI to break language barriers, personalize campaigns, and connect with global audiences. But it's not all smooth sailing—ethical and technical challenges like voice misuse, cultural nuances, and regulatory hurdles loom large.

Join us as we unpack the opportunities and complexities of AI dubbing and its implications for marketers, creators, and brands worldwide.

(00:00) Intro

(00:50) AI speech dubbing - what is it, and how does it work?

(03:02) Social media platforms are leading with AI dubbing features

(04:55) AI dubbing can be a game-changing feature for brands,

(06:12) if it can overcome associated challenges.

(08:52) Conclusion

In this episode, we explore the transformative potential of visual image recognition technology and how businesses can harness it to stay ahead. Learn how D2C and retail marketers can use this tech to improve online discoverability, drive engagement, and offer personalized customer experiences.

🔍 Key Highlights:

As we head into 2025, discover how adopting this game-changing tech can redefine marketing strategies and create unforgettable customer experiences. Tune in now!

(00:00) Intro

(00:41) What is visual image recognition and how does it work?

(04:07) Visual image recognition applications for businesses

(05:14) How are D2C and retail brands taking advantage of this tech?

(07:47) Conclusion

👉🏻 Apple Depth Pro for Marketers: Enhance Visual Realism, Boost Engagement

Explore the evolving role of JavaScript in web development and its profound implications for SEO and marketing in this week’s episode of Likely Marketing with Shiv. Discover why JavaScript-heavy websites challenge both traditional web crawlers like Googlebot and emerging AI crawlers, impacting content indexing, search rankings, and digital visibility. Learn about best practices like server-side rendering, structured data, and performance optimization to ensure your website remains accessible and competitive in an AI-driven web. Stay ahead in the digital marketing game with actionable insights and strategies for balancing interactivity and SEO.

(00:00) Intro

(00:40) Google highlights the challenges JavaScript presents for web and AI crawlers

(04:39) How AI crawlers are struggling to handle JavaScript?

(07:02) What are the implications for marketers?

(12:32) Strategies for marketers to overcome the challenges

(13:36) Conclusion

Discover Dia: The revolutionary AI-powered browser from The Browser Company, creators of Arc. Dia reimagines web browsing by deeply integrating AI to transform your experience into a personalized, proactive assistant. From automating repetitive tasks to offering context-aware searches, Dia redefines what a browser can do. Explore its innovative features, like the AI-powered insertion cursor, automated actions, self-driving workflows, and robust privacy-focused memory capabilities. Learn how Dia might reshape online search, social media, and marketing. Join us as we unpack this groundbreaking technology and its potential impact on the future of computing. Welcome to the next generation of browsing!

(00:00) Intro

(00:52) Let’s meet Dia - The AI-powered browser,

(02:40) and the benefits it promises to deliver to the users.

(06:35) How could Dia impact online search and social media usage?

(08:26) What is Dia’s possible impact on SEO and social media marketing?

(11:10) Conclusion

Discover the game-changing marketing trends of 2024 and what’s on the horizon for 2025! From the rise of AI-powered high-intent search and generative AI content creation to the evolution of social media platforms like TikTok and YouTube, this episode dives into how technology is reshaping marketing strategies. Explore the potential of AI-integrated wearables, interest-based social platforms, and the increasing push for authentic, ethical content in a world dominated by AI. Tune in for insights on emerging tools, groundbreaking platforms, and innovations that promise to redefine user engagement and brand strategies in the new year. Get ready to unlock 2025's marketing opportunities!

(00:00) Intro

(00:35) High-intent search and ads using AI

(02:28) AI-generated content creation

(04:47) In-platform features to drive user engagement and conversion

(11:14) Rise of new interest-based social media platforms

(14:25) Immersive and personalized marketing using wearables

(16:47) Push for content authenticity

(19:35) Conclusion

Social media is evolving, and Instagram's latest Trial Reels feature is a great example of that. This game-changing update allows creators and brands to test content with non-followers without impacting their main feed. From A/B testing content strategies to boosting organic reach and engagement, Trial Reels offers unparalleled opportunities for both B2B and B2C marketers.

In this episode, we break down how this feature works, its benefits for brands and creators, and its potential to revolutionize organic social media marketing in 2025. Learn how to leverage Trial Reels for audience targeting, campaign optimization, and aligning organic and paid strategies—all while staying ahead in the competitive digital landscape. Tune in for insights into this innovative tool and its implications for social media marketing & Instagram’s future in the social platform wars!

(00:00) Intro

(00:49) Discovering the new Instagram ‘Trial Reels’ feature,

(02:03) which has many benefits for brands and creators.

(04:18) How this feature is likely to affect organic social media marketing?

(05:58) How B2B and B2C brands can leverage ‘Trial Reels’?

(08:17) In general, what is its potential impact on social media marketing in 2025?

(11:08) Conclusion

Google Chrome is a cornerstone of Google’s ecosystem, powering seamless integration with services like Gmail, YouTube, and Google Ads while influencing web standards and digital marketing strategies. But what happens if Chrome is sold off as part of Google's ongoing legal battles?

In this episode, we explore the profound implications this move could have on SEO, digital advertising, data collection, and privacy. Could it disrupt programmatic ads, impact ROI, and shift marketers toward first-party data strategies? What challenges would arise in cross-platform experiences and compliance costs?

On the flip side, we also discuss potential opportunities: the rise of innovative browsers, new SEM leaders, and retail media networks gaining traction. With AI and social media giants vying for dominance, the marketing landscape might undergo a revolutionary shift.

Join us to uncover how this monumental change could reshape the future of digital marketing and user experience.

(00:00) Intro

(00:48) Google Chrome is a core part of the Google ecosystem,

(03:47) and the entire digital marketing landscape.

(07:30) Sale of Google Chrome will impact digital marketing,

(11:21) and might create new opportunities, too.

(13:03) Conclusion