YouTube’s hyperlinked comments feature is set to revolutionize digital marketing. This innovative tool, turning keywords in comments into clickable links leading to Google search results, has both potential and challenges.

By transforming comment sections into interactive search portals, YouTube aims to "reduce friction" in learning about related content. However, the randomness and irrelevance of these links often frustrate users and creators alike, who lack control over the feature, risking spammy and misleading links.

The marketing implications are profound. Thoughtfully crafted comments can become sources of web traffic and affiliate links. Marketers can leverage this tool for context-based and hyper-personalized ads, making comment sections battlegrounds for brand visibility.

However, this intensifies competition for attention, pushing marketers to develop creative strategies while monitoring for misleading links. Social listening and adaptable content strategies become essential, requiring teams to learn best practices.

In conclusion, YouTube hyperlinked comments present exciting opportunities and significant challenges, demanding proactive brand management and strategic marketing to thrive in the evolving digital landscape.

(00:00) Intro

(00:46) The idea behind YouTube’s hyperlinked comments feature

(02:56) has unknown reasons behind its introduction, and

(07:14) comes with risks and challenges.

(09:35) This feature has major implications for the future of marketing.

(11:18) Conclusion

Discover the revolutionary impact of AI on B2C and B2B marketing in our latest podcast episode. We delve into how AI has democratized business conversations, transforming every aspect of marketing since the advent of ChatGPT. Explore six real-world use cases showcasing how AI is already benefiting B2C businesses: personalized customer experiences, cross-selling and up-selling opportunities, inventory management, demand forecasting, frictionless shopping, and dynamic product recommendations. Learn how B2B brands can harness these AI innovations to enhance their marketing strategies and stay competitive. From Coca-Cola's AI-driven festive campaigns to Starbucks' Deep Brew system and Salesforce's Einstein platform, we highlight how leading companies are leveraging AI to boost brand awareness, streamline customer journeys, enable omnichannel targeting, and improve customer service. Whether you're in B2C or B2B, discover the potential of AI to elevate your marketing efforts and deliver unparalleled value. Tune in for actionable insights and strategies to integrate AI into your marketing framework. Keywords: AI for B2C and B2B marketing, AI in marketing, AI for business growth, AI-driven customer experiences.

(00:00) Intro

(00:48) AI is already helping B2C brands throughout the customer lifecyle

(01:56) AI for B2C and B2B marketing strategies: 6 real-world marketing use cases

(10:17) Conclusion

In our latest episode, we dive into the cutting-edge world of AR/VR marketing, focusing on the technological challenges and solutions for text input in these immersive environments. As AR and VR technologies become mainstream through innovations like Meta's AR glasses and Apple's VisionPro, the need for effective user interaction methods, especially text input, becomes crucial. We explore various advanced input technologies such as haptic interfaces, virtual keyboards, voice recognition, acoustic systems, optical sensors, on-body wearables, and gesture systems. Each method has its own set of advantages and limitations, impacting their suitability for AR/VR applications. For forward-looking marketers, understanding these technologies is essential for developing future marketing strategies that leverage AR/VR to its full potential. Key considerations include ease of use, accessibility, consistent user experience, and real-time feedback. By staying informed about the latest advancements, marketers can create engaging, intuitive, and adaptive AR/VR content, enhancing user experience and boosting lead generation. Tune in to learn how these innovative text input solutions can shape the future of AR/VR marketing and ensure your strategies are ahead of the curve.

(00:00) Intro

(01:12) Technological challenges with text input in AR and VR systems

(02:33) could be solved through combination of advanced input technologies.

(09:47) Key considerations for AR/VR marketing

(14:11) Conclusion

Discover how hyper-personalization is transforming marketing. This cutting-edge approach uses AI, machine learning, and predictive analytics to deliver personalized customer experiences. As digital and data-driven models rise, hyper-personalization cuts through marketing noise, boosting engagement and conversions.

Marketers now leverage real-time data, natural language processing, and big data to create seamless interactions. Future trends like AR, VR, and emotional AI promise even more immersive experiences.

Join us to explore why hyper-personalization is essential, the technologies driving it, and the benefits it offers. Embrace marketing's future, anticipating customer needs and fostering loyalty.

(00:00) Intro

(00:41) Understanding hyper-personalization,

(02:21) and the key reasons for its rise.

(05:19) Technologies that are making hyper-personalization a reality

(07:30) that is delivering benefits to marketers.

(10:14) How does the future of hyper-personalization look like?

(14:28) Conclusion

Discover the transformative power of Apple Depth Pro in this episode of Likely Marketing! We delve into how Depth Pro's revolutionary approach to fast and accurate depth estimation creates 3D environments from simple 2D images, offering game-changing possibilities for marketers across industries. Apple Depth Pro enhances visual realism without the need for complex camera setups, allowing for fully immersive AR experiences that seamlessly blend into real-world surroundings. Picture virtual try-ons that display apparel with lifelike fit and form, or interactive hotel room previews from every angle. From e-commerce and fashion to real estate and travel, Apple Depth Pro opens a world of potential for enhancing customer experiences and increasing engagement.

By building on advanced Vision Transformer architecture, Depth Pro delivers unprecedented sharpness, clarity, and depth accuracy. This means marketers can create interactive 3D product visuals, offer virtual showrooms, and develop innovative mobile experiences that captivate users. Whether it’s realistic furniture placement for a home decor app or immersive mobile games, Depth Pro enables dynamic storytelling and personalized interactions. Tune in to explore the future of marketing through Apple Depth Pro’s groundbreaking capabilities.

(00:00) Intro

(00:34) Apple’s Depth Pro enhances visual realism

(01:52) by building upon previously developed technologies,

(03:06) and taking a differentiated approach to depth estimation.

(06:19) How could Depth Pro benefit marketers?

(08:34) Conclusion

Dive into the world of digital content authenticity with Adobe's groundbreaking Content Authenticity Initiative (CAI). On this episode of Likely Marketing, host Shiv explores how Adobe's new web app, Adobe Content Authenticity, benefits brands by protecting their work, ensuring transparency, and building trust. Discover the implications of adopting content authenticity tools for marketers and how these innovations can be a game-changer in the fight against misinformation and deep fakes. Learn how brands across industries—fashion, healthcare, law, finance, and tech—can leverage these tools to enhance credibility, protect intellectual property, and foster customer loyalty. While implementing CAI tools presents challenges, including costs and integration complexities, the initiative sets a new standard for ethical marketing. Stay ahead in an AI-driven world by embracing content authenticity, showcasing your brand's integrity, and connecting authentically with your audience. Join us on Likely Marketing for an in-depth look at how Adobe's CAI is paving the way for a more transparent and trustworthy digital landscape.

(00:00) Intro

(00:48) Adobe’s Content Authenticity Web App

(02:27) is a part of its broader Content Authenticity Initiative (CAI).

(04:48) These content authenticity initiatives have many benefits for brands

(08:43) while a few gaps remain.

(10:39) Conclusion

In today's digital landscape, social listening is essential for brands aiming to stay ahead. With AI, social listening capabilities have improved, providing real-time insights and enhanced decision-making. AI's natural language processing (NLP) allows for a better understanding of customer sentiment, while predictive analytics anticipate trends, enabling proactive strategy adjustments.

AI-driven social listening also automates customer engagement, improving efficiency and responsiveness. Brands can address inquiries and feedback quickly, fostering loyalty and trust. Additionally, AI helps in competitive analysis, giving brands an edge by monitoring rival activities.

Despite challenges like restricted data access from social media platforms, the future of AI and social listening is promising. Emerging trends suggest AI-driven features within platforms and specialized AI agents for insights without compromising data integrity.

Advancements in AI technology and the need for brands to stay connected with their audience ensure that AI and social listening will remain vital tools in digital marketing. As brands navigate this evolving landscape, the combination of AI and social listening will shape the future of brand engagement and strategy.

(00:00) Intro

(00:43) Let’s meet social listening,

(01:39) and understand how it can benefit brands.

(04:04) AI has put social listening on steroids,

(05:58) and impacting its growth and ability to deliver business value.

(08:13) How does the future of AI and social listening look like?

(10:33) Conclusion

Referred Episode:

How Web Data Restrictions Could Cripple AI—and Your Marketing Efforts!

In the growingly competitive space of messaging apps, brands are finding innovative ways to leverage these platforms for marketing at all stages of the funnel. This podcast dives into the latest features from leading messaging apps like WhatsApp, Facebook Messenger, Instagram DMs, Google Messages, and LinkedIn Messaging, examining their impact on brand awareness, customer engagement, lead generation, and conversion. Discover how messaging apps are pushing the boundaries of marketing, from rich-media ads and AI-powered suggested replies to seamless in-app shopping and AR-enhanced experiences.

We explore the strategic integrations and features that help marketers reach and engage their audiences more effectively, such as voice and video calls, group chats, and multimedia content sharing. Learn how these platforms are evolving with AI, AR, and VR, offering a glimpse into the future of immersive, interactive marketing. This episode provides valuable insights for marketers looking to stay ahead in the competitive landscape of messaging apps, highlighting the potential of these tools to drive business growth and customer satisfaction.

(00:00) Intro

(00:34) The highly competitive space of messaging apps

(02:24) is pushing boundaries of using messaging apps for marketing.

(03:35) Messaging apps are driving brand awareness,

(04:33) user engagement,

(07:54) lead generation,

(09:17) and conversion.

(10:29) Conclusion

Explore the latest advancements in skin tone accuracy tech from Lululab, Spectricity, Apple, and Google, and how they are transforming the capabilities of smartphones, digital cameras, and marketing strategies. These innovative technologies ensure accurate skin tone representation, enhancing the authenticity and inclusivity of visual content. Lululab’s AI analyzes vast datasets to provide true-to-life skin tones, while Spectricity’s multispectral sensors capture a wider range of color data. Apple’s semantic segmentation matte technology and Google’s Monk Skin Tone Scale further enhance image quality and fairness. These advancements are vital for marketers, especially in fashion and personal care, offering realistic product photos and inclusive brand promotion. Accurate skin tone representation builds consumer trust and brand reputation, ensuring diverse and beautiful imagery across all marketing materials. Learn how these cutting-edge solutions are addressing colorism in photography and providing broader benefits for branding and marketing efforts. With AI and multispectral sensors, brands can launch inclusive and customized campaigns, enhancing visual appeal and personalizing the customer experience. Discover how Lululab, Spectricity, Apple, and Google are leading the way in skin tone accuracy tech, helping brands become industry leaders.

(00:00) Intro

(00:40) Recent breakthroughs skin tone accuracy tech

(03:34) have major implications for future of smartphones, digital cameras,

(05:25) and marketing.

(08:17) Broader branding benefits

(09:45) are likely to propagate strong branding backed by cutting-edge tech.

In this episode of the Likely Marketing podcast, we delve into how Google is transforming user journey mapping with Chrome Journeys. Learn about Google's implementation of the Topics API, a privacy-focused tool designed to replace third-party cookies. Discover how the Topics API works by analyzing user browsing data to assign relevant topics, ensuring personalized ads without compromising user privacy. We'll discuss the benefits of the Topics API, such as user control, enhanced relevance of ads, and protection from covert tracking. Additionally, we'll address the gaps in the Topics API, including limitations in cross-platform data collection and potential misrepresentation of user interests. Despite these gaps, Google's approach with Chrome Journeys and the Topics API offers a potent solution for user journey mapping and contextual advertising in a cookieless marketing future. With AI-powered features potentially filling in the gaps, Chrome Journeys presents an exciting opportunity for marketers to navigate the digital landscape effectively. Tune in to explore the future of mapping user journey with Chrome Journeys.

(00:00) Intro

(00:46) A chance discovery …

(02:07) … led to a very interesting observation …

(03:19) … which revealed Google’s answer to mapping user journey with Chrome Journeys.

(05:20) Google intends to ‘stay on topic’ in a secured way …

(09:40) … with a few visible gaps that could be filled with AI.

(11:31) Conclusion