In this episode of Do The Work | Mindset Mastery, I talk about momentum, certainty, and why the next level of growth always demands a higher standard from us. As we head into a new year, I can feel it clearly. This organization is not slowing down. We are just getting started. After years of grit, hard decisions, and building when it was uncomfortable, everything is beginning to align. And that alignment comes from one thing above all else. Internal certainty.

Over the last decade, I have learned that confidence does not come from positive thinking or hoping things work out. It comes from conditioning yourself to win. Showing up for the small commitments. Executing on what you said you would do. Setting targets and hitting them over and over again. That repetition creates belief. And belief creates momentum. When obstacles show up, and they always do, certainty keeps you grounded because you know it is only a matter of time before you figure it out.

As an organization, we are very different than we were five years ago. The systems are sharper. The execution is faster. The scale is bigger. But the core has never changed. The belief system. The faith. The work ethic. What has changed is the number of people willing to operate at that level together. When you surround yourself with individuals who show up regardless of how they feel, momentum multiplies. Wins stack faster. Growth accelerates. And suddenly what once felt impossible becomes the next logical step.

Opening a new office is not about convenience or expansion for the sake of expansion. It is a declaration. It is a statement that we are here to build something lasting. That we are willing to take on more responsibility, more pressure, and more challenges because that is what growth requires. I know there will be stress. I know there will be moments where it feels heavy. But I also know that every new standard feels foreign at first. And if you stay consistent, clarity always follows.

What I want people to understand is this. Growth is never about becoming someone else. It is about deciding who you are and refusing to shrink back. When you stop challenging yourself, when you choose comfort over progress, motivation fades. The work slows down. And before you know it, you are watching others pass you by. That feeling is far worse than any challenge that comes from going all in.

There is a cost to action, but there is a bigger cost to doing nothing. If something is on your heart and soul, and you have done the work to build the foundation, you owe it to yourself and your family to move forward. Not from emotion. Not from pressure. But from certainty. Certainty that you will not quit. Certainty that you will figure it out. Certainty that this is who you are.

As we step into what is next, I want people to take an honest look at the environment around them. The support. The leadership. The access. This is not common. And it is not accidental. It is built by people who refuse to slow down, who hold the line, and who continue to show up even when it would be easier not to. That is what creates something special. And that is what makes the next chapter inevitable.

Reader Reflection Questions

1. Where in your life or business are you playing it safe instead of stepping into the next standard you know you are capable of
2. What daily commitments are you either honoring or avoiding that are shaping your level of certainty
3. If you truly decided that this is who you are now, what decision would you stop postponing

Notable Quotes

1. "Internal certainty comes from conditioning yourself to win on a consistent basis."
2. "There is a bigger cost to doing nothing than there is to taking the risk."
3. "This is not about who I want to become. This is who I am."

Follow A.Z. Araujo on Social Media:

• Instagram: @azaraujo
• Facebook: A.Z. Araujo
• TikTok: A.Z. Araujo
• YouTube: Do The Work Podcast

For Real Estate Agents in AZ:

Learn more about Do The Work Coaching and A.Z. & Associates:

• dothework.com/azaa

Upcoming Events:

If you're a real estate brokerage owner, sign up for one of our upcoming events. Visit:

• dothework.com
• bigmoneybrokerage.com Join my mailing list for updates!

New Do The Work Gear:

Check out the latest DTW and Do The Work Gear! Hats, shirts, journals, and more:

• • shop.dothework.com