Get inspired by the incredible journey of Cassandra Hartford, founder and CEO of Reach, as she shares her rise from a challenging childhood to leading a successful real estate brokerage in Florida. Host Aaron Zucker dives deep into her story, revealing lessons learned, pivotal career moves, and what it takes to build and sustain success in commercial real estate.

10:16 High School Trouble and Wrong Crowd

13:27 Facing Consequences

19:08 Brief California Experience Ends Abruptly

21:26 Unqualified Success through Charisma

30:11 Brokers vs. Agents: Different Industries

32:15 Nationwide Real Estate Course Experience

39:55 Mindset Over Skillset Hiring

47:43 Unique Path in Commercial Real Estate

50:54 Acquiring Brokerages Through Succession Gaps

55:13 Be Likable, Not Vanilla

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