By George Matthew Adams (1913)

A man is always bigger than anything big that he does. No man will ever be able to create anything greater than his own Character.

To take a single illustration — Lincoln. To Humanity, Abraham Lincoln is infinitely finer than President Lincoln, and as the years accumulate, deeper and deeper do his superb qualities penetrate into the innermost workings of the peoples and nations of the world.

Lincolnize your Work. The rules of action that guided Lincoln were the rules of ordinary Sense and Humanity. They were unvarnished. They were disguised by no extra trappings and encumbrances. The simplest thinking person immediately grasped the just rulings and conclusions of Lincoln. The best investment that any Business House can make is to gather together the simple rules of conduct that guided Lincoln, and have them Printed, Framed and Hung, before the faces of every one of its Employees.

Lincolnize your Business. When Lincoln promoted General Hooker he told him that he was doing it in spite of the fact that he had glaring Faults, Enemies, Vanities, and a lot of other things. Lincoln recognized the high qualities of Leadership that Hooker had and he was not blinded by his defects. He always saw the Big things in a man. He knew Grant even before he had met him. He felt men by their Deeds. Results to him reflected the man.

Lincolnize your Judgment. Lincoln was Just. Lincoln was Generous. Lincoln was Square. Lincoln was Magnanimous. Lincoln was Modest. Lincoln was Gentle. Lincoln was Strong.

Lincolnize your Ideals.

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