Want to save the world - & build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose & profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, & the marketing lies that detract all of us, for-profit & nonprofit - from achieving our goals. Lindsay explains her buyer's journey framework & how it operationalizes empathy into your business model & marketing. We talk about B Corps & how any business that wants to make a difference can become one -  she has stellar advice for anyone longing to marry purpose & profit or paycheck. You will leave today's conversation motivated to do more good with your work, no matter how large your organization is.

To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com

Key Takeaways:

• Marketing is not about lying to people, it is about telling your story truthfully to do good in the world. Marketing is a communication tool to serve & lift. 
• Every sale you make is human-to-human. B2B or C2C don’t matter because everyone is human with their own thoughts, fears, wants, stresses, & human needs.
• Have a business purpose for everything you do in marketing. You do not need to do everything that everyone else does. You do not need to do something, especially on social media, just because you feel like you “should” do it. 

"Mediocre marketing costs a lot of money because you don't know who you're talking to, & you don't know what you're offering. We don't have time & money to waste. We need our s*#t to be more efficient, we need better. That's where empathy focuses your range." —  Lindsay LaShell

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Resources Mentioned:

• Heather Hiscox, The Empathy Edge: The Surprising Empathy Gap in Social Impact That Hinders Change
• Elisa Camahort Page, The Empathy Edge: The Art of Empathy in Politics, Activism & Media BS
• Ian Bentley, The Empathy Edge: Conscious Consumerism for the Win
• Gay Hendricks, The Genius Zone
• SPECIAL OFFER: Want to ditch the social media channels that don't serve you without sacrificing opportunities? Use coupon code "EMPATHY" to get FREE access to Lndsay's Social Media Solution course in Kajabi. 
• Lindsay's course: The Power of Delegation for Entrepreneurs: https://courses.open-lines.co/offers/78wKLz3E/checkout

About Lindsay LaShell, Marketing Activist & Founder, Open Lines Marketing: 

Lindsay Dayton LaShell is a Marketing Activist & the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, & sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, & nonprofits. Through workshops, speaking gigs, & consulting, she’s helped thousands of organizations reevaluate & realign their marketing strategies to be more empathetic, efficient, & effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at open-lines.co.

Connect with Lindsay LaShell:  

Open Lines Marketing: https://www.open-lines.co/

LinkedIn: https://www.linkedin.com/in/lindsaylashell/

Twitter: https://twitter.com/Open_Lines

Instagram: https://www.instagram.com/openlinesmarketing/

Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy

Connect with Maria: 

Get the podcast & book: TheEmpathyEdge.com

Learn more about Maria & her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Twitter: @redslice

Facebook: 

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Get your copy of The Empathy Dilemma here- www.theempathydilemma.com

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