Linen Suit & Plastic Tie

How does storytelling affect the essence of products and brands? What does neuroscience have to do with Marketing? This week, we chat with Dr. Matt Johnson, a marketing professor, a neuroscientist, and author of Branding that Means Business: Building Enduring Bonds between Brands, Consumers & Markets. With a PhD in Cognitive Psychology and Neuroscience from Princeton University, Matt's journey is full of interesting intersections: academia x corporate, the U.S. x China, and psychology x neuroscience x marketing.

Welcome back! Take a sneak peek of what's to come our Season Three, premiering March 9th, 2023 -- lots of great stories coming your way. We believe that storytelling is the essential skill that makes us human,  and we invite you continue this journey with us. Follow us on Instagram  @LSPTPod and LinkedIn.

In the spirit of holiday season, we'd like to take you on a rewind and listen back to our conversation with Dr. Sahar Yousef back in Season One, an important conversation about our stress and internal storytelling. We hope it will help us all understand and cope with our stress and internal voices better. 

---

We ALL have racing thoughts and narratives about ourselves that we can't  shut down - our "identity-based beliefs". How do we use that to our  advantage? What is "stress" physiologically speaking? Is "video fatigue"  real, and why are Botox sales through the roof since COVID? This week,  we unpack it all with Dr. Sahar Yousef. Dr. Sahar Yousef is a cognitive  neuroscientist as well as faculty at UC Berkeley’s Haas School of  Business. She has conducted research on brain plasticity, human  performance enhancement, and cognitive training. Outside of the academic  world, Sahar runs “Becoming Superhuman”, a training and consulting firm  which teaches busy professionals who think for a living how to get  their most important work done, in less time, with less stress.  Her  work has been featured in Forbes, The Wall Street Journal, Wired, and  Business Insider.

What does "AI" really look like in businesses today? What is a Prediction Machine, and what is AI Economics? This week, we chat with Dr. Avi Goldfarb, author of Prediction Machines and Power and Prediction: The Disruptive Economics of Artificial Intelligence. Through a sequence of fascinating stories, Avi helps us demystify the stigma around artificial intelligence, and he helps us understand how AI has transformed and can transform business and industry the way electricity transformed steam-powered factories. Avi is the Rotman Chair in Artificial Intelligence and Healthcare and a professor of marketing at the Rotman School of Management, University of Toronto, Chief Data Scientist at the Creative Destruction Lab and the CDL Rapid Screening Consortium.

What have happened to Gorav and Kevin in the past year? What was the original idea Gorav and Kevin had about starting a podcast? How would we describe each of our guests in one word? What changes have we made in Season Two, and what's coming in Season Three? As we celebrate LSPTPod's 2-Year anniversary, we sit down, look back, look around, then look forward to this journey we've been on with you, and we're so thankful for it.

We dive deep into more of your random wine questions!

Do you really need a decanter for wine? What are you supposed to do when you order a bottle of wine at a restaurant, and your server pours out a sip for you to taste it? Why do some wine labels never tell you what's in the bottle? For this bonus episode with wine journalist Erin Kirschenmann, we find answers to some of our (and probably your) biggest questions about wine drinking.

Let's tackle the big question: what is love? Better yet, how do the things we love affect our stories and identities? Why do we love something, and what do we actually love about it? This week, we chat with Dr. Aaron Ahuvia, the world's leading academic expert on non-interpersonal love. Dr. Ahuvia is Professor of Marketing at the University of Michigan-Dearborn College of Business, who has pioneered the research on love since 1990. He shares with us what it means to love, how the things we love add to our stories and identities, and how products and brands can foster brand love among customers.