Show Notes:

• 00:30: When does prioritizing immediate links make sense?
• 2:46: Content formats that get results in a short time frame
• 3:56: Risks involved with short term link building content
• 5:46: Link outcomes and expectations in a 6 month strategy
• 9:00: What businesses can focus on a longer, 1+ year timeline?
• 10:30: Content formats better suited for a long term strategy
• 12:15: Link outcomes and expectations for a 1+ year timeline

Show Links:

• What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert
• Follow Ross on Twitter
• Follow Caroline on LinkedIn
• Produced by Cara Brown
• Send Ross an email

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