LinkedIn Marketing Mastery

LinkedIn gurus have been lying to you about signing clients on LinkedIn.

In this video, three business owners who've tried it all share their raw methods they're actively using to find clients for their service businesses.No BS or hyped up tactics that only work to sell LinkedIn services!

This is the 1st part of the final episode of the LinkedIn Marketing Mastery podcast. (part 2 coming soon...)

Podcast's Substack: https://createandearn.com/sm

Darren on IN: https://www.linkedin.com/in/darrenpallatina/

Aleks on IN: https://www.linkedin.com/in/creationcodes/

Fran on IN: https://www.linkedin.com/in/francallado/

Links mentioned:

https://creationcodes.substack.com/subscribe

https://instagram.com/creationcodes

https://archetypearchitecture.creationcodes.co

Summary and important notes: createandearn.com/sm

After running 12 businesses all over the world, Moe Choice settled on helping solopreneurs build their's without the need for investors... and using only 1 platform to market his own business...

LinkedIn.

Why? That's what we tried to find out in this episode.

Follow Moe: https://www.linkedin.com/in/moechoice/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

02:02 Transitioning to LinkedIn for Marketing

03:54 Building a Hospitality Consultancy

06:40 Adapting to the Pandemic and Online Learning

08:42 Understanding Client Niches and Pain Points

11:42 The Importance of Human Behavior in Business

13:33 Strategies for Effective Outreach on LinkedIn

15:40 The Future of LinkedIn Marketing

24:47 The Motivation Behind Content Creation

26:17 Understanding Warm Leads and Engagement

28:59 The Importance of Personalization in Outreach

31:31 Building Genuine Connections

33:07 The Principle of Giving Before Asking

35:37 Making Prospects Feel Seen and Safe

38:13 Understanding Human Behavior in Marketing

40:10 The Importance of Owning Your Audience

42:32 Valuing Your Skills as a Solopreneur

45:24 The Power of Asking for Help

Summary and important notes: createandearn.com/sm

Marketing is changing. If your business is not publishing video in 2025, you need to hear this conversation!

Evgeny's YouTube Growth Kit: Use coupon code «FRAN100» to get access for free - https://evgenymaximov.com/youtuber-essential-kit/

Follow Evgeny: https://www.linkedin.com/in/evgeny-maximov/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

01:40 Video on LinkedIn...

02:29 The Importance of Video for Founders

05:10 Overcoming the Fear of Recording Videos

07:59 Tools and Techniques for Video Production

10:37 Creating Engaging Video Content

13:11 Maximizing Video Reach Across Platforms

15:52 The Role of AI in Video Editing

18:33 Building Trust Through Video Content

21:06 Streamlining Video Production for Founders

23:34 Defining Goals for Content Creation

25:44 The Power of Long-Form Content on YouTube

28:30 The Importance of Video Packaging

31:45 Repurposing Content Across Platforms

33:23 Leveraging Video for Lead Generation

43:53 Overcoming Reluctance to Create Video Content

Summary and important info: createandearn.com/sm

There's one secret to attracting the right audience. Those who'll buy from you every time. In this episode, Stacy Eleczko goes into the details of what it is and how to use it in your business.

Follow Stacy: https://www.linkedin.com/in/copybystacy/

Stacy's Newsletter: https://stacy-eleczko.kit.com/f82d46769a

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

Finn McKenty never intended to be a YouTuber, he just wanted to solve a visibility problem. In this episode he reveals what got him into YouTubing and why he left everything behind to publish only on LinkedIn.

Follow Finn: https://www.linkedin.com/in/finnmckenty/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and important notes: https://createandearn.com/sm

Kevin Dowling's complete playbook to building a successful coaching business for which clients pay him thousands. He gave it away here for free!

Follow Kevin: https://www.linkedin.com/in/kevin-dowling-communication-coach/

Follow Fran: https://www.linkedin.com/in/francallado/

Summary and Important Notes: https://createandearn.com/sm

LinkedIn Attraction Tool: https://francallado.com/linkedin-las

These are the 4 easiest strategies to use on LinkedIn to start signing clients as soon as next week and grow consistently.

Follow Fran: https://linkedin.com/in/francallado

Chapters

0:00 Intro

1:58 Method 1

7:04 Method 2

8:56 Method 3

10:58 Method 4

13:03 Algo Update

Important notes: https://createandearn.com/sm

From working with some of the biggest names on LinkedIn to growing his own following past 70,000 whilst building his LinkedIn coaching, in this episode, Nick reveals what he did and how he'd do it again.

Follow Nick: https://www.linkedin.com/in/nbroekema/

Follow Dana: https://www.linkedin.com/in/dana-daskalova/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Introduction and Overview of LinkedIn Marketing Mastery

02:40 Understanding Content Design on LinkedIn

04:57 The Importance of Visibility on LinkedIn

07:54 Convincing Established Businesses to Engage on LinkedIn

12:03 The Reality of Lurkers on LinkedIn

14:51 Quick Tips for Gaining Visibility on LinkedIn

15:47 The Value of Consistency in Content Creation

21:54 Framework for Leveraging LinkedIn for Business

29:24 Transitioning from Content to Sales Calls

30:54 Navigating Organic Reach Challenges on LinkedIn

41:01 Evolving Content Strategies

44:32 Leveraging AI in Content Creation

51:14 Building Credibility as a Newbie

Notes and step-by-step breakdown: https://createandearn.com/sm

We're breaking down the 4-step system on how to use your LinkedIn activity as an automated machine to sign clients.

Follow Dana: https://linkedin.com/in/dana-daskalova

Follow Fran: https://linkedin.com/in/francallado

Chapters

00:00 Ineffective Lead Generation on LinkedIn

02:17 Case Study Breakdown: The Four Steps

04:34 Creating an Irresistible Lead Magnet

06:49 Building a Simple Landing Page

09:45 Automating the Follow-Up Sequence

12:18 Leveraging Your Email List for Sales

15:03 Expectations and Results from the System

Important notes and summary: https://createandearn.com/sm

Will you fade into the AI oblivion if you don't start posting video? Danny DelVecchio seems to think that 95% of people will...

Follow Danny: https://www.linkedin.com/in/dannydelvecchio/

Follow Fran: https://www.linkedin.com/in/francallado/

Chapters

00:00 Intro

00:55 The Rise of Video on LinkedIn

01:42 Video as a Revenue Generator

04:17 LinkedIn's Algorithm Changes

06:54 Getting Comfortable with Video

09:57 Creating Engaging Video Content

13:47 Tools for Video Creation and Editing

18:42 Repurposing Content from Video

23:08 Crafting Effective Video Hooks

27:33 Final Thoughts on Video Strategy

30:46 The Power of Authenticity in Video Content

32:52 Navigating the AI Content Landscape

34:46 Building Trust Through Video

36:30 The Importance of Founder-Led Marketing

37:12 Integrating Video into Your Strategy

40:50 The Role of Video in Sales

42:51 Selfies vs. Video: Building Connection

44:31 Engaging with Your Audience

44:33 Content Generation and Audience Awareness