Nigel Cliffe, CEO at Value Exchange, and Erik Holdo, Chief Marketing Officer at Funnel Amplified, share:

• Erik's recent personal and professional reinventions in the print space! 
• How Nigel assists clients with maximizing the power of LinkedIn.
• The recent changes to the LinkedIn algorithm and how these affect users.
• How LinkedIn assesses content, its engagement, and filters posts according to this.
• The shifting value of the audience that users have grown over the last few years.
• Some guesses around the settings that can impact engagement with content on the platform.
• The rise of video on all social platforms and the positive results of featuring people and subtitles. 
• Navigating these changes and thinking about the next steps that LinkedIn might take.
• Ways in which the specific content of a post might influence its reach.
• Weighing the value of the 'Creator Mode' that LinkedIn has started offering.
• Simple organic actions that individuals can take right now to combat diminished engagement.
• Focussing on human relationships, connection, and kindness on digital platforms. 

 

Links Mentioned in Today’s Episode:

Nigel Cliffe: https://uk.linkedin.com/in/nigeljcliffe

Value Exchange: https://www.linkedintraining.co.uk/

Erik Holdo: https://www.linkedin.com/in/erik-holdo

Funnel Amplified: https://funnelamplified.com/ 

The Social Dilemma: https://www.rottentomatoes.com/m/the_social_dilemma