Damian Kernahan talks about why service design needs to do a better job at articulating the value it creates for business and consumers.

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EPISODE GUIDE

1:32 - First encounter with Service Design.

5:50 - What if we actually implemented more service design work?

13:48 - What is the clear value proposition of service design?

18:34 - How can we link service design and customer experience improvement to value?

24:17 - Expert tip: read (a lot)!

27:04 - Big question: what is the killer value proposition for the service design category, whats the biggest problem it solves?

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ABOUT DAMIAN KERNAHAN

Damian on Twitter ➜ https://goo.gl/30Q3TG

LINKS FROM THE SHOW

Proto Partners ➜ http://goo.gl/4zWRX3

Journey to the interface (pdf) ➜ http://goo.gl/7gxlXi

Running Lean (book) ➜ https://goo.gl/qBsXAP

Kerry Bodine ➜ http://goo.gl/BwjzEl