There is a global effort to raise awareness about a sport that is reducing the global population of many species to the brink of extinction, especially the lions and tigers. Canned hunting or trophy hunting facilities offer their customers the opportunity to kill exotic and native animals trapped within enclosures. In this segment of The Organic View Radio Show, author and animal advocate, Matthew Payne, talks to June Stoyer about his new book called "A Father's Pride," as well as his amazing efforts to promote wildlife conservation education with an organization that he founded called, "So What?"

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