EP 97: Demand Gen Hacks and More with Sendoso's Daniel Frohnen

In Episode 97 of The Lion’s Share Marketing Podcast, Tyler and Jon start by discussing the launch of Walmart+. This new Walmart offering will compete with Amazon in the fast delivery and convenience market. The service will come with a $98 annual subscription fee, coming in $21 lower than Amazon’s (albeit with far less features). Jon and Tyler agree that Walmart+ could be a game-changer for rural areas, and provide more targeted marketing opportunities for Walmart's third party sellers and flagship brands alike.    Next, Tyler talks with Daniel Frohnen, the Chief Marketing Officer at Sendoso. Daniel explains Sendoso and the services it provides to customers. Daniel goes on to discuss differences between ABX and ABM before elaborating on Sendoso’s strategy with hyper-relevance, especially during the COVID-19 pandemic. Daniel provides some great demand gen hacks for marketing leaders to apply as we live out "the new normal." Daniel’s key takeaway was to not spend your way out of a pandemic; he suggests continuing to do what works and find channels that are successful for you.   Join Tyler, Jon, and Daniel for more insights on demand gen hacks and marketing strategies. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line! ***Want to Win a Winners Keep Score T-Shirt? Leave Us A Review And You're Automatically Entered To Win! Winners Drawn Monthly And Announced On The Show!***

Timestamps

00:00 - Intro 00:49 - What’s In The News | Walmart Plus Launches September 15th  07:25 - Featured Guest | Daniel Frohnen  08:18 - Sendoso at a Glance  09:25 - Differences between ABX and ABM 15:30 - Daniel’s Pillars of a Successful ABX Program 16:35 - Case Study of Success - Sendoso 19:00 - The Pricing Page Debate  21:20 - Dan’s COVID-19 “New Normal” Marketing Hacks 27:20 - Virtual Conferences during COVID-19 28:30 - Dan’s Key Takeaway 30:23 - Outro

Featured Guests | Daniel Frohnen

LinkedIn

What's In the News 

Walmart Plus Launches in September

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens

In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook, marketing leaders should test it and see how it works; it may turn out to be something incredibly profitable. Next, Tyler introduces Jonathan Steffens, eCommerce Manager at American Outdoor Brands. Jonathan explains his role at American Outdoor Brands and the unique circumstances that come with housing eighteen different brands. Drawing on his experience in eCommerce, Jonathan explains his approach to attribution modeling, selling products that are challenging to advertise—such as firearm accessories and tools—and managing multiple re-platforming projects at once. He also covers the current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Ultimately, Jonathan advises marketing leaders to constantly be innovating while focusing on one process, technique, or method at a time. Join Tyler, Jon, and Jonathan for more information on effective eCommerce management and marketing challenging products.  Timestamps 00:00 - Intro 01:41 - What’s in the News | Facebook’s New Online Event Tool 05:37 - Featured Guest | Jonathan Steffens 06:39 - Jonathan’s Role at American Outdoor Brands 10:04 - Jonathan’s Approach to Attribution Modeling 14:42 - Trends in eCommerce During the COVID-19 Pandemic 17:19 - Differences Between eCommerce Platforms  21:13 - Handling Site Redesigns 24:30 - eCommerce Site Launch Pitfalls to Avoid 29:47 - The Causes of eCommerce Projects Going Over Time and Budget 36:09 - Biggest Opportunity for eCommerce Brands Right Now 37:52 - Jonathan’s Key Takeaway 40:28 - Outro

Featured Guests | Jonathan Steffens

LinkedIn

What's In the News 

Facebook’s New Online Event Tool

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 96: eCommerce Marketing Strategies with American Outdoor Brands’ Jonathan Steffens

In Episode 96 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss Facebook’s new tool for small to businesses and creators to conduct and host paid online events through Facebook. The Online Event tool is free for the first year. Facebook is launching this to aid SMBs during the pandemic since the majority of Facebook’s revenue comes from smaller brands. This could be a game-changer if Facebook executes it correctly. Jon and Tyler agree that when there’s a new feature available within a strong platform like Facebook, marketing leaders should test it and see how it works; it may turn out to be something incredibly profitable.

Next, Tyler introduces Jonathan Steffens, eCommerce Manager at American Outdoor Brands. Jonathan explains his role at American Outdoor Brands and the unique circumstances that come with housing eighteen different brands. Drawing on his experience in eCommerce, Jonathan explains his approach to attribution modeling, selling products that are challenging to advertise—such as firearm accessories and tools—and managing multiple re-platforming projects at once. He also covers the current trends in eCommerce and the new opportunities for eCommerce marketing leaders during the COVID-19 pandemic. Ultimately, Jonathan advises marketing leaders to constantly be innovating while focusing on one process, technique, or method at a time.

Join Tyler, Jon, and Jonathan for more information on effective eCommerce management and marketing challenging products. 

Timestamps

00:00 - Intro
01:41 - What’s in the News | Facebook’s New Online Event Tool
05:37 - Featured Guest | Jonathan Steffens
06:39 - Jonathan’s Role at American Outdoor Brands
10:04 - Jonathan’s Approach to Attribution Modeling
14:42 - Trends in eCommerce During the COVID-19 Pandemic
17:19 - Differences Between eCommerce Platforms 
21:13 - Handling Site Redesigns
24:30 - eCommerce Site Launch Pitfalls to Avoid
29:47 - The Causes of eCommerce Projects Going Over Time and Budget
36:09 - Biggest Opportunity for eCommerce Brands Right Now
37:52 - Jonathan’s Key Takeaway
40:28 - Outro

Featured Guests | Jonathan Steffens

LinkedIn

What's In the News 

Facebook Launches Free Paid Online Event Tool

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 95: Marketing a Telehealth Brand During a Pandemic

In Episode 95 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Microsoft is continuing to pursue the purchase of TikTok. Due to security concerns, TikTok is facing a ban in the United States if its parent company, ByteDance, doesn't liquidate to an American firm. Not only would this impact ByteDance, the parent company of TikTok, but also the companies who have invested their marketing in TikTok. Jon and Tyler agree that marketing leaders must invest in owned channels like email and SMS no matter how tempting it can be to go all-in on shiny objects like TikTok.  Next, Tyler introduces Babak Movassaghi, the CEO of InfiniteMD, and Amanda Wood, the Vice President of Marketing Strategy and Communications for InfiniteMD. Babak discusses the role InfiniteMD plays in the Telehealth industry before Amanda describes InfiniteMD’s marketing strategy by honing its brand and message through its existing channels. Amanda and Babak then emphasize on the importance of building trust with existing and potential customers and how to achieve such trust. They also explain the positive impact COVID-19 has brought upon not just InfiniteMD’s business in general, but also its marketing strategy. Overall, Babak and Amanda advise marketing leaders to lead with empathy and to be authentic. Join Tyler, Jon, Babak, and Amanda for more on strategic marketing and building trust with existing and potential customers. 

Timestamps

00:00 - Intro 01:15 - What’s in the News | Microsoft Pursues Purchase of TikTok 11:30 - Featured Guests | Babak Movassaghi, InfiniteMD and Amanda Wood, InfiniteMD 12:22 - InfiniteMD’s Marketing Strategy 16:20 - Building Trust with Customers 19:21 - The Impact of COVID-19 on InfiniteMD 21:40 - InfiniteMD’s Customer Acquisition Channels 23:31 - InfiniteMD’s Biggest Marketing Challenge 24:54 - Disruptions in the Telehealth Industry 26:38 - Measuring ROI in Marketing 29:23 - What’s on the Horizon for InfiniteMD 32:04 - Amanda’s and Babak’s KeyTakeaways 34:00 - Outro

Featured Guests | Babak Movassaghi and Amanda Wood, InfiniteMD

Babak LinkedIn

Amanda LinkedIn

What's In the News 

Microsoft Pursues Purchase of TikTok

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 94: The BigCommerce IPO and other eCommerce Trends

In Episode 94 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Disney’s Hulu is launching a self-service platform that will make it easier for smaller advertisers to buy ads on its platform. The program is in beta currently and the waitlist to participate is available. Jon and Tyler agree that creativity, great storytelling, and messaging are key elements for advertisers of all sizes on Hulu, but especially those with smaller budgets dipping their toes into the platform for the first time.   Next, Tyler introduces Rick Watson, the Founder and CEO of RMW Commerce. Rick discusses the biggest news in the eCommerce industry as BigCommerce prepares to go public and the predicted impact the IPO could have on the rest of the industry. Drawing from the role he plays in RMW Commerce, Rick explains how he guides business owners to select the best fit eCommerce platform and agency. He also lists the common challenges in eCommerce operations and how to solve them. Ultimately, Rick advises business owners to assess their business’ aspects of organization, finances, and capabilities to determine the next steps for their business’ eCommerce operations. Join Tyler, Jon, and Rick for more information on eCommerce operations and finding the right agency (hint: head over to FidelitasDevelopment.com).    Looking for Strategic Marketing Partner to help grow your business during these challenging times? We'd love to speak with you! Drop us a line at [email protected].    Timestamps   00:00 - Intro 01:11 - What’s in the News | Disney’s Hulu Offers Self-Managed Ad Service for Marketers 05:33 - Featured Guest | Rick Watson, RMW Commerce  05:52 - BigCommerce Moving to Go Public? 07:58 - Does BigCommerce Make it to it's IPO? 15:20 - Shopify’s Strengths 21:08 - Choosing the Right Platform for eCommerce Start-ups 26:05 - Hiring the Right Agency 32:00 - Great Agency Pitches  38:19 - Common Challenges in eCommerce Operations 43:38 - eCommerce Trends 49:03 - Rick’s Key Takeaway 50:12 -Outro

Featured Guests | Rick Watson

LinkedIn

What's In the News 

Disney's Hulu Self Service Ad Tool

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 93: Navigating the New Normal in eCommerce Marketing

In Episode 93 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss TikTok’s new self-serve advertising platform and how it may benefit marketing leaders. They go on to cover TikTok's ongoing data privacy issues and Tyler advises that if marketers have the resources to try out TikTok's ad platform, it's not the worst bet out there. Next, Tyler introduces Patrick Moran, a marketing leader with experience at a wide variety of household brands including Netflix and Spotify. Patrick dishes on the commonalities between the different brands and how companies need to evolve with their consumers. He dives into his experiences between Netflix and Spotfiy and the differences of their marketing outreach. He also gives his perspective of his time at Yik Yak and its issues involving username handles and bullying within the community. With Patrick’s current company, he says that working in smaller teams has helped improve efficiency. Ultimately, Patrick advises that the biggest marketing platform is the product itself.   Join Tyler, Jon, and Patrick for more information on brand performance and marketing strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!

Timestamps

00:00 - Intro 01:10 - What’s in the News | TikTok’s Self Serve Ad Platform 07:50 - Featured Guest | Patrick Moran 08:44 - Commonalities Between Brands 12:10 - Comparing Spotify and Netflix  18:12 - Yik Yak  22:30 - Pandemic Affecting Patrick’s Current Company 26:20 - Team Engagement While Working Remotely 29:00 - Underrated KPIs 33:00 - Marketing Challenges  34:35 - SEO 35:45 - Patrick’s Key Takeaway 38:06 - Outro

Featured Guests | Patrick Moran

LinkedIn

What's In the News 

TikTok's Self Serve Ad Platform

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 92: Mastering the Customer Experience with Bridgestone’s Tim Creed

In Episode 92 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss how Pinterest is developing a new advertising model that will split revenue with creators. Tastemade was the first to sign on for the pilot run. Jon and Tyler believe that while Pinterest is growing popular as a social media platform, it will have to learn how to close the gap compared to Facebook advertising campaigns.  Next, Tyler introduces Tim Creed, the Director of eCommerce at Bridgestone Americas. Tim explains the process and appeal for customers to purchase tires online. For a brand like Bridgestone, Tim focuses on the challenges of the DTC experience and the importance for effective eCommerce solutions. He also discusses Bridgestone's partnership with third party platforms like Amazon and exploring the different aspects of customer acquisition. Ultimately, Tim advises our marketing leaders to play a key role in accommodating the shift of the customer experience. Join Tyler, Jon, and Tim for more information on customer acquisition and eCommerce strategies.  Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!

Timestamps

00:00 - Intro 01:10 - What’s in the News | Pinterest’s New Advertising Model 06:37 - Featured Guest | Tim Creed 06:58 - Buying Tires Online 10:43 - Firestone's Retail Trends 14:40 - Optimizing the Customer Experience  17:37 - eCommerce Strategies  19:03 - eCommerce Challenges in Tires 22:40 - Partnership with Third Party Platforms 26:05 - Amazon's Battle with Counterfeit Products 28:56 - Opportunities with Amazon  30:28 - Item Level Profitability 33:53 - Attribution Modeling  37:19 - The Future of eCommerce 40:06 - Tim’s Key Takeaway  41:12 - Outro

Featured Guests | Tim Creed

LinkedIn

Bridgestone Americas

What's In the News 

Pinterest's New Advertising Model

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 91: Building a Successful DTC Brand with BeardBrand’s Eric Bandholz

In Episode 91 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss brands pulling their advertising on Facebook behind the “Stop Hate for Profit” campaign. They believe that some, if not most of these brands are trying to use this opportunity to cut ad spend while hiding behind a noble cause.    Next, Tyler introduces Eric Bandholz, the Founder of BeardBrand. BeardBrand is an American men’s grooming company in Austin, Texas. Eric talks about starting BeardBrand and their unique mission statement (To Make Men Awesome) that factors into their marketing strategies. Eric also dishes on growing a DTC brand from scratch and some of his strategies, including influencer marketing and customer acquisition through direct engagement.    Tyler and Eric go on to talk about the issue of privacy from companies using data from social channels. Ultimately, Eric advises listeners to step up as leaders and take risks.    Join Tyler, Jon, and Eric for more information on customer attributions and marketing.    Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 01:12 - What’s in the News | Facebook Boycott  13:36 - Featured Guest | Eric Bandholz 13:48 - The Idea of BeardBrand  16:39 - BeardBrand's Mission 18:14 - Customer Acquisition Strategies 20:36 - Attribution Challenges 22:35 - Influencer Marketing  25:55 - Data Tracking 30:20 - Amazon 35:45 - BeardBrand’s Quiz and Tips for Listeners on Best Practices 38:47 - Lessons Learned 41:00 - Facebook Boycott  45:15 - Eric’s Key Takeaway  47:25 - Outro  

Featured Guests | Eric Bandholz

Twitter

Beardbrand

What's In the News 

Facebook Boycott

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 90: eCommerce Marketing Strategies with Hylete’s Jon Palmer

In Episode 90 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the new partnership between Walmart and Shopify and its importance to eCommerce merchants. They both believe that this diversification presents opportunities for marketing leaders to push their product across third party channels outside of Amazon.  Next, Tyler introduces Jon Palmer, the Marketing Director for Hylete. Hylete's a digital-first fitness lifestyle brand. Jon discusses how Hylete’s native digital organization stems from other competitors and how working directly with customers drives their success. He also dishes on other marketing strategies that have worked for Hylete during the pandemic. He provides great insight for eCommerce differentiation and the importance of customer engagement before talking through his approach to attribution. Ultimately, Jon advises listeners to push the limitations of their systems.  Tyler and Jon wrap up the episode with Words of Twisdom, featuring a quote from Matthew Kobach (@mkobach) who states "YouTube isn’t social media, but also a video search engine". Join Tyler, Jon (the Wizard), and Jon Palmer for more insight on digital branding and eCommerce strategies.   Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!   Timestamps   00:00 - Intro 00:47 - What’s in the News | Walmart and Shopify’s Partnership 05:33 - Featured Guest | Jon Palmer  06:48 - What differentiates Hylete from its competitors? 08:57 - Working from Home's impact on Customer Engagement 12:02 - The Impact of Investor Relations on Marketing 14:03 - Email Marketing Strategies 17:45 - Hylete’s Welcome Series 19:42 - Hylete’s Quiz for Size Shopping  24:28 - Maintaining Price Integrity 27:00 - eCommerce Mistakes to Avoid 28:26 - Biggest Challenge for Hylete Today 31:46 - Attribution Models 32:47 - Jon’s Key Takeaway 35:00 - Words of Twisdom  36:50 - Outro

Featured Guests | Jon Palmer

LinkedIn

25% OFF - Use Code: LION25

What's In the News 

Walmart Partners with Shopify

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 89: Customer Experience and Growth Marketing Lessons

In Episode 89, Tyler and Jon start off by talking LinkedIn's new engagement re-marketing feature for advertisers. Tyler discusses the benefits for b2b marketing leaders that have been running the same top of funnel ads again and again throughout longer sales cycles. Jon reminds us as well that with browsers like Chrome removing third-party cookies, LinkedIn is ahead of the game in adaptation to more reliance on platform analytics and data. Then Tyler introduces Valentino Perrina, CEO of Nutre Meal Plans. Right off the bat, Valentino goes into his personal connection to the company and its motivation to help people to eat better and feel better. Valentino highlights how brand ambassadors and influencers have helped build a network of consumers. Growth also comes from educating potential and current customers while providing a great experience. In all, Valentino leaves us with his key take away in anticipating the needs of the consumer and fulfilling needs of the customer that competitors don’t account for. After the interview, Jon gives us this episode's Words of Twisdom. This week's tweet comes from @Yoni_Solomon, “Your ability to turnaround high quality + high impact programs in days/weeks (rather than months) is a marketing moat. Very few teams can move quickly, even fewer can do it well.” Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to Fidelitas Development and drop us a line!

Timestamps

00:00 - Intro 00:52 - In The News: LinkedIn Launches Engagement Re-marketing Ads 04:20 - Featured Guest | Valentino Perrina 04:33 - Getting Started with Nutre Meal Plans 05:44 - Growth with Brand Ambassadors 06:23 - Picking Brand Ambassadors 07:23 - Push Marketing with Social Media 08:18 - Paid vs. Organic in Social Media 09:43 - COVID-19s Impact on Nutre Meal Plans Business Model 13:24 - Dealing with Big Budget Competitors 15:44 - Crafting a Customer Experience at Nutre Meal Plans 16:33 - Customer Retention Strategies 17:04 - Email Campaigns at Nutre Meal Plans 18:16 - Event Marketing Experience Crossover 19:03 - Whats Next for Nutre Meal Plans 19:59 - Expansion Plans? 21:02 - Key Take Away 22:09 - Words Of Twisdom 24:00 - Outro

Featured Guests | Valentino Perrina

LinkedIn

What's In the News 

LinkedIn Engagement Remarketing for Video and Lead Ads

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes