EP 78: Using Video for a Better ROI on Email Marketing

In Episode 78, Tyler and Jon share that Uber is partnering up with Adomni, an ad-tech platform. Tyler shares that despite the bad press about driver compensation, this is a great way to monetize assets. Jon mentions that the market may be utilized by those with established Out-of-Home marketing campaigns. The pair theorizes that this partnership could be especially effective in tourist-dominated locations for impulse visits to brick and mortar businesses.  Next, Tyler welcomes Oli Bridge, the CMO of Bonjourno, onto the podcast. Oli shares the significance in building solid relationships with individuals in all roles when building a brand while aiming for brand longevity. Tyler and Jon's Words of Twisdom feature a quote by Jeff Sheldon (@ugmonk) this week. Join Tyler, Jon, and Oli for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at [email protected]!

Timestamps

00:00 - Intro 00:58 - What’s in the News | Uber’s Partnership with Adomni 04:53 – Featured Guest: Oli Bridge  05:38 – What is Bonjoro? 06:55 – Oli’s Background 08:48 – E-Commerce Marketers' Results with Bonjoro 10:34 – Utilizing Bonjoro Tools to Increase Email Marketing ROI 12:17 – Video Marketing 14:08 – Creating Content 15:08 – Bonjoro's Marketing Strategy  16:23 – Key Lessons from Affiliate Marketing 17:38 – Determining Customer Lifetime Value While Measuring the ROI of Campaigns  19:36 – Most Effective Channels for Customer Acquistion 23:16 – Tracking Bonjoro’s PR Strategy and ROI 25:20 – Oli’s Key Takeaway 26:15 - Words of Twisdom 30:32 - Outro

Featured Guest | Oli Bridge

LinkedIn

Bonjoro

What's In the News 

Uber’s Partnership with Adomni

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 77: Can You Hear Us Now? SEO, UX, & Project Management from Verizon Media

In Episode 77, Tyler and Jon discuss the news that Brandless is shutting down their operations. Tyler shares that Brandless had an interesting concept but doesn’t possess adequate brand affinity compared to its competitors. He reiterates that it all falls back on identifying a brand story while building brand loyalty in order to instill trust with customers.  Next, Tyler welcomes Shalini Solomon, the Senior Manager of Demand Generation at Verizon Media, onto the podcast. Shalini shares great insight on UI/UX best practices and settles the Agile vs Waterfall project management debate before dishing on her views on SEO and Paid Media. Tyler and Jon's Words of Twisdom feature a quote by Edward Dearborn (@edwindearborn) this week. Join Tyler, Jon, and Shalini for more the inside scoop on Verizon Media and the latest digital marketing trends. Looking for a Strategic Marketing Partner to support your brand? Be sure to head over to FidelitasDevelopment.com and drop us a line!

Timestamps 00:00 - Intro 01:15 - What’s in the News | Brandless Shuts Down 07:19 – Featured Guest Shalini Solomon 07:47 – Shalini's Role at Verizon Media 09:00 – Paid Partnership Opportunities 10:07 – Lesser-Known UI and UX Mistakes 13:16 – Site Design and Development Project Challenges 18:35 – Agile vs Waterfall 20:29 – Current Challenges at Verizon Media 26:09 – Shalini's Approach to Lead Attribution 31:10 – Shalini's Most Important Metrics  33:14 – Verizon Media's SEO Strategy  37:32 – Prioritizing PPC and SEO 41:06 – Biggest Opportunity in Digital Marketing 44:24 – Shalini’s Key Takeaway 50:29 - Words of Twisdom 53:00 - Outro

Featured Guest | Shalini Solomon

LinkedIn

Verizon Media

What's In the News 

Brandless Shuts down

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 76: Marketing a Brewery Sud-ccessfully with Karl Strauss’ Brian Skarin

In Episode 76, Tyler and Jon discuss successful and not so successful Super Bowl ads from Super Bowl LIV. Tyler shares his thoughts on Google being a solid standout but Tide being his overall winner. Jon adds that repetition was key for Tide to deliver a memorable message on advertising's biggest stage. Next, Tyler dished on the losers of the night whose ads were most forgettable, due to sacrificing brand recognition for a chuckle. Next, Tyler welcomes Brian Skarin, the Communication and Events Manger at Karl Strauss Brewery, onto the podcast. Brian shares some of the key strategies in building the brand of one of Southern California's most prominent breweries. He goes on to share how Karl Strauss’ brand loyalty and brand partnerships have aided in the success of their successful marketing campaigns Tyler and Jon's Words of Twisdom feature a quote by Lucid Manager (@lucidmanager) this week. Join Tyler, Jon, and Brian for more insight on how to maximize your marketing strategies while establishing customer loyalty. Have you left us a review yet? If not, we'd be glad you did! Also, have a great marketing joke or guest idea to share? Drop us a line at [email protected]!

Timestamps

00:00 - Intro 01:08 - What’s in the News | Super Bowl Ads 06:42 – Featured Guest Brian Skarin 08:08 – Standing Out in a Crowded Field of Competitors 09:37 – Building a Great Customer Experience 13:44 – Prioritizing Sales Channels 15:11 – Maximizing Quality Content 16:33 – Integrating Paid Strategies 18:37 – Brian's Preferred Advertising Methods 20:04 – Key Challenges 23:40 – Tracking the ROI of Social Campaigns 24:53 – Effective PR Campaigns 27:52 – Prioritizing Media Coverage 29:31 – Building Customer Loyalty 32:02 – Brian’s Key Takeaway 35:10 - Words of Twisdom 43:47 - Outro

EP 75: Special 75th Anniversary Episode: All the Jokes!    In this episode, we present to you the Special 75th Anniversary Episode: All the Jokes! A recap of your favorite marketing podcast openers (and a few closers)! Here on the Lion Share Marketing Podcast, we'd like to take a moment to reflect, and thank our loyal listeners and subscribers with an episode full of our best (and cheesiest) marketing jokes!    Looking for help with your marketing strategy? Be sure to head over to  Fidelitas Development and drop us a line!

Timestamps

00:00 - Intro 01:42 - All the Jokes  11:56 - Outro

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 74: Marketing a Startup Beverage Brand with O2’s Eric Le

In Episode 74, Tyler and Jon discuss NBC Universal's announcement of its new streaming service, Peacock (coming this July). Tyler ponders if users will get to a point of subscription fatigue, with existing options like Hulu, Netflix, HBO, and Disney Plus already amounting to the equivalent of a modest cable bill. How many more subscriptions will users pay for?  Next, Tyler welcomes Eric Le, the Vice President of Marketing at O2 Natural Recovery, onto the podcast. Eric shares some of the key factors of success for beverage marketing. He discloses the key differences in O2 Natural Recovery and other leading sports drinks and dishes on his marketing processes when expanding into new markets. Eric encourages marketers to get creative, try new ideas, and to back it all up with sound thought and good intentions. Tyler and Jon's Words of Twisdom feature @Himani_Kankari this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing strategies and build brand loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!

Timestamps 00:00 - Intro 01:07 What’s in the News | NBC Universal Launching A New Streaming Service 07:14 – Featured Guest Eric Le 08:45 - Positioning the O2 Brand 11:10 – Sampling O2 Products 14:07 – Growing the O2 Brand 17:22 – O2's Retail Strategy 19:07 – Balancing Sales and Marketing 21:11 – ROI Measurement 26:06 – Building Customer Retention 30:19 – Preferred Marketing Tools for O2  31:54 – O2's Strategy around Partnerships 39:00 – Creating Relative and a Engaging Content 41:08 - Eric's Key Takeaway 41:50 - Words of Twisdom  43:47 - Outro

Featured Guest | Eric Le

LinkedIn

O2 Natural Recovery Drink

What's In the News 

Organic Popular Product Listings

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 73: Regional Marketing Success with Jerome’s Furniture

In Episode 73, Tyler and Jon discuss outdoor advertising's surpassing of print ads in marketing spend over the past year. Tyler shares that marketing leaders tend to invest in out of home advertising alongside digital media as part of larger-scale branding campaigns. Of course, measuring the true impact of out of home advertising remains a challenge for marketing leaders everywhere. Next, Tyler welcomes Jim Navarra, the Executive Vice President of Marketing at Jerome’s Furniture, onto the podcast. Jim shares some of the key factors in Jerome's success in dominating the retail furniture across Southern California. He also addresses Jerome’s marketing processes when expanding into new markets. Jim also dishes on how his team evaluates new partnership opportunities.  Tyler and Jon's Words of Twisdom feature a quote by Matthew Kovach (@MKovach) this week. Join Tyler, Jon, and Jim for more insight on how to improve your marketing strategies and establishing customer loyalty. Looking for help with your marketing strategy? Be sure to head over to FidelitasDevelopment.com and drop us a line!

Timestamps

00:00 - Intro 01:00 – What’s in the News | Billboard Ad Sales Surpass Print Ads  05:05 – Featured Guest Jim Navarra 06:48 – Jerome's Keys to Becoming the Market Leader in Retail Furniture 08:27 – Evaluating Sponsorship Opportunities 13:18 – Building Customer Loyalty 15:56 – Jerome’s Furniture's Most Effective Marketing Channels 17:25 – Incorporating Addressable Television 18:32 – Evolving Marketing Strategies for Jerome’s Furniture 20:37 – ROI Measurement 23:45 – Jim's Biggest Marketing Challenge  25:41 – Assessing Appropriate Marketing Channels 28:55 – Email Marketing Opportunities  31:08 – Continued Market Expansion 31:53 – Assessing New Location Opportunities from a Marketing Perspective  34:07 – The Dream Shop Customer Experience 37:16 - Jim's Key Takeaway 39:18 - Words of Twisdom  41:50 - Outro

Featured Guest | Jim Navarra

LinkedIn

Jerome's Furniture

What's In the News 

Outdoor Advertising market Poised to Eclipse Newspapers

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 72: Sound Marketing Strategies with Bose

In Episode 72, Tyler and Jon discuss the launch of Pinterest Trends, which will offer an overview of top searches on the platform. Tyler shares that the Pinterest 100 report is another great tool for marketing leaders to leverage their content marketing strategies. Next Tyler welcomes Crystal McKenzie, the head of Marketing and Brand Partnerships for Emerging Wearables at Bose, onto the podcast. Crystal dishes on Bose’s emerging wearables and their marketing strategy for some of Bose's lesser-known (but just as cool!) products. Crystal also addresses how marketing leaders can avoid complacency while creating campaigns and advises our listeners to surround yourself with people that elevate you. Tyler and Jon's Words of Twisdom featured a quote by Jamie Turner via @Mayple_com this week. Join Tyler, Jon, and Crystal for more insight on how to improve your marketing strategies and launch groundbreaking products. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro 01:36 – What’s in the News | Pinterest Trends  04:11 – Featured Guest Crystal McKenzie 05:08 – Crystal's Role at Bose 06:07 – Bose's Marketing Strategy for Emerging Wearables 08:00 – Feedback from Launching Products 09:08 – Launch Strategy for Bose Frames 12:36 – Bose's Key Marketing Channels 15:58 – Consumer Education and Creating New Categories  16:58 – Direct to Consumer vs Third Party Retailers 18:14 – Strategy for In-Store Customer Education  21:34 – Long Term Effect on Brand Perception 23:28 – Customer Longevity  25:19 – Bose AR  27:55 – Future of Emerging Wearables 29:31 – Evolving Marketing Strategies for Bose  30:49 – Co-marketing Opportunities  33:03 – Focus Groups 35:07 – What’s Next for Bose  35:57 - Key Takeaway 38:25 - Words of Twisdom  40:31 - Outro

Featured Guest | Crystal McKenzie

LinkedIn

Bose

What's In the News 

Pinterest Trends: Top US Views

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 71: Turning Over a New Leaf in CBD Marketing

In Episode 71, Tyler and Jon share that Canva has video editing capabilities in the works for 2020. This tool will be useful for digital marketers already using Canva for light design work. Tyler emphasizes that more brands and agencies are seeking to create content more frequently and Canva will be a great tool for designers to accommodate that demand in a cost- and time-efficient manner. Next, Tyler welcomes our friend and client, Eric Raszewski, Head of Sales at Nutralife Wellness,to the show. Eric shares how he ended up joining the CBD industry on a whim before going on to become an established thought leader in the industry. He elaborates on the key components it takes for Nutralife Wellness to maintain an advantage as both a B2B and D2C brand. Eric gives insight on the vast differences in marketing CBD and a dishes on the biggest mistakes marketers are making in the industry. Overall, Eric encourages focusing on creating a solid product while building brand loyalty. Tyler and Jon's Words of Twisdom, featured @ELONMUSK this week. Join Tyler, Jon, and Eric for more insight on how to improve your marketing and sales strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro 00:58 - What's in the News | Canva Launching Video Editing Capabilities 05:50 - Featured Guest | Eric Raszewski 06:43 - How Eric Joined the CBD Industry 08:05 - Various Nuances in Marketing CBD 09:16 - Cannabis and CBD Market Confusion 14:18 - Nutralife's B2B Vetting Process 17:17 - Challenges Marketers Face in the CBD Industry 18:15 - FDA Warning Against False Claims by CBD Brands 18:50 - Nutralife's Marketing Strategies 19:41 - Eric's Take on LinkedIn 20:30 - Nutralife's D2C Marketing 22:55 - Integrating Sales and Marketing Strategy 24:39 - Assessing Brand Challenges 26:41 - Building Brand Loyalty for Consumers 29:29 - Biggest CBD Marketing Mistakes 32:30 - A Bonus CBD Joke! 33:29 - Eric's Key Takeaway 35:47 - Words of Twisdom 40:03 - Outro 

Featured Guest | Eric Raszewski

LinkedIn

Nutralife Wellness

Nutralife Labs

What's In the News 

Canva To Launch Video Editing in 2020

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 70: Organic Social Media Success with Pura Vida Founder Griffin Thall

In Episode 70, Tyler and Jon share that brands on Twitter will be able to hide replies to tweets. The beta testing has shown that this adjustment has helped brands eliminate tweets from trolls while controlling the motive and narrative of tweets. Tyler adds that this option will also help brands that lack in the area of customer service or under deliver for their customers. Overall, this tool is a major plus for brands that are already active on Twitter. Next, Tyler welcomes Griffin Thall, Co-Owner and Founder of Pura Vida, to the show. Griffin shares his 10 year process in building Pura Vida into a successful brand. With a background in marketing, Griffin shares key strategies and ways to develop brand loyalty. He also dishes on Pura Vida's social media strategy. Griffin encourages listeners to focus on the quality of their content and photography. This strategy has brought Pura Vida tremendous success and has been aided through influencer collaborations and running Instagram ads with content creators.  Tyler and Jon's newest segment, Words of Twisdom, featured @REBECCARADICE this week. Join Tyler, Jon, and Griffin for more insight on how to improve your social media presence, marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro 01:03 - What's in the News | Brands Hiding Replies on Twitter 06:52 - Featured Guest | Griffin Thall 07:17 - Pura Vida's Origin Story 07:43 - Building a Brand 08:23 - Strengthening Weak Spots Outside of an Area of Expertise 09:00 - Keys to Success 10:13 - Implementing an Effective Cause Marketing Strategy 11:50 - Most Effective Channel for Pura Vida  12:41 - Selling Through Amazon  13:00 - Migrating Customers from Amazon to Pura Vida Website 13:48 - Pura Vida's Public Relations Strategy 14:42 - Connecting Social Media to Sales 15:07 - Growing an Organic Social Media Following 16:13 - Successful Social Media Promotions 17:11 - Pura Vida's Influencer Marketer Strategy 18:24 - Paid Ads on Instagram 18:49 - Pura Vida's Biggest Marketing Challenge 19:58 - Creating Quality Content 22:13 - Key Takeaway 23:11 - Words of Twisdom  26:00 - Outro 

Featured Guest | Griffin Thall

LinkedIn

Pura Vida Bracelets

What's In the News 

Brands on Twitter Can Now Hide Replies

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 69: Sweet Ecommerce Marketing Tips w/ Hershey’s Brad Santanna

In Episode 69, Tyler and Jon discuss a report from Snapchat that examines Gen Z's plans to shop big for Black Friday and Cyber Monday. Tyler and Jon also share last minute marketing strategies for the holidays. They mention that Adobe predicts this year's online spending will surpass last year's. Tyler emphasizes that now is the time for marketing leaders to integrate their marketing campaigns across all of their digital channels. Next, Tyler welcomes Brad Santanna, Head of Ecommerce Sales at Hershey to the show. Brad dishes on Hershey's key strategies for ecommerce, ways to leverage impulsive sales online and partnering with third party sellers. Brad also shares his tastiest insight and gives out his favorite S'mores recipe! Brad admits that change is difficult, especially keeping up with consumers and ever-evolving trends. Brad encourages listeners to take a fact-based approach, study digital commerce, and stick to the basics when following through on short and long term plans. Don't turn the boat a 180 degrees all at once. Share the metrics, acknowledge the shortcomings, and celebrate the success! Tyler and Jon's newest segment, Words of Twisdom, featured @PPCADEDITOR this week. Join Tyler, Jon, and Brad for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro 01:03 - What's in the News | Gen Z Shopping Big During the Holidays 08:09 - Featured Guest | Brad Santanna 10:02 - Hershey's Ecommerce Strategy 12:58 - Hershey's SEO Strategy 15:14 - Key Channels for Ecommerce 17:59 - Impluse Purchases in Ecommerce 20:44 - Working with Third Party Sellers 21:59 - What KPIs is Hershey Watching? 23:37 - Hershey's Ecommerce Team Structure 24:36 - Hershey's Attribution Model 25:50 - Areas of Improvement for Agencies 29:31 - Software and Third Party Tool Recommendations 34:38 - Key Takeaway 36:45 - Brad's Favorite S'mores Recipe 37:58 - Words of Twisdom 39:09 - Outro

Featured Guest | Brad Santanna

LinkedIn

Hershey's

What's In the News 

Gen Z Shopping Big During the Holidays

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes