EP 68: Sound Marketing Advice from iHeart Media’s Dan Pecoraro

In Episode 68, Tyler and Jon discuss Instagram's move to hide likes on their platform. This could reinvent the standard of social media principles and decrease underlying connotations when it comes to mental health issues. Tyler brings up a solid point; marketers are going to have get a little more creative getting systems in place to hold influencers accountable on metrics now that the information is hidden.  Then Tyler welcomes Dan Pecoraro, iHeart's Media Director of Client Partnerships to the show. Dan shares some audio and radio strategies along with his background creating win-win partnerships in radio, digital, mobile, social, live events and on-demand entertainment.  Dan reiterates that radio is still the backbone for local and national campaigns and discusses ways to integrate campaigns with branded content. Collectively, Dan emphasizes staying creative for the correct audience regardless of the platform. Set a target and focus!  Tyler and Jon's newest segment, Words of Twisdom, featured @Hzynczak this week. Join Tyler, Jon, and Dan for more insight on how to improve your marketing strategy and grow your brand. By the way - have you left us a review yet? If not, we'd be honored if you did!

Timestamps

00:00 - Intro 01:08 - What's in the News | Instragram Hides Likes 03:57 - Featured Guest | Dan Pecoraro 04:36 - Dan's Role at iHeart Media 08:09 - iHeart Media's Investment in Podcasting  09:39 - The Future of Audio Advertising 11:20 - Integrating Digital and Radio Campaigns 12:43 - Examples of Successful Radio Campaigns 15:26 - Integrating Brand Content into Audio Media  16:51 - How to Track Your ROI on Audio Campaigns 18:48 - Bridging Campaigns to Sales  20:28 - Marketers Monetizing Podcast Channels 22:12 - Celebrity Presence on Podcasts vs. Ad Campaigns 22:51 - Media Buying Mistakes that Marketing Leaders Make 24:47 - How to Negotiate Media Buys 26:31 - Buying Media Inside the Political Window 30:24 - Crisis Management and the Las Vegas Tragedy 31:08 - Key Takeaway 33:50 - Words of Twisdom 35:42 - Outro

Featured Guest | Dan Pecoraro

LinkedIn

iHeart Radio

What's In the News 

Instagram Hiding Likes

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 67: Swinging for Marketing Success with Callaway’s David Neville

In Episode 67, Tyler and Jon discuss Google’s expansion of shopping ads into YouTube. This is a great way for marketers to take advantage of product listing ads in an expanded format, with an opportunity to test YouTube placements for Black Friday and Cyber Monday. Then, Tyler welcomes Dave Neville, Callaway's Senior Director of Brand Management, into the studio. Dave gives us a look inside Callaway Golf's marketing operations. He goes on to discuss Callway’s procedures for leveraging its sponsored athletes, cultivating a culture of engagement among the younger generations, and growing the game of golf. Dave also touches on the success of The Links at Petco Park and leveraging podcasts to create a community around your brand. Finally, Dave shares his biggest takeaway for marketing leaders.  Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week they will highlight one lucky twitter user and their wise tweet. This week’s wise user is actually a former guest, @PatrickLencioni!  Join Tyler, Jon, and Dave for more insight on how to improve your marketing strategy and grow your brand! By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro 1:05 What’s in the News | Google Expands Shopping Ads  3:15 Featured Guest | Dave Neville 4:21 Callaway’s Product Launch Strategy 5:29 Leveraging Professional Partnerships with Athletes 6:41 Consistency with New Product Releases 8:12 How to Cultivate Engagement with a Younger Audience 10:21 Finding the Right Partner for Joint Marketing Efforts  12:21 Growing the Game of Golf 17:16 The Links at Petco Park 20:16 How to Measure ROI on Marketing Campaigns 21:43 Callaway's Partnership with Topgolf 24:21 Callaway’s Engagement Model 27:42 Taking Advantage Of Podcasts 30:41 Callaway’s Commitment Towards Innovation 32:15 Biggest Marketing Challenge for Callaway 34:00 What’s on the Horizon for Callaway 37:30 Key Takeaway 39:44 Words Of Twisdom  41:15 Outro

Featured Guest | David Neville

LinkedIn

Callaway Golf

What's In the News 

Google Shopping Ads| YouTube Inventory

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 66: Reinventing Live Events with Premier Productions’ Shane Quick

In Episode 66, Tyler and Jon discuss Twitter’s new decision to restrict any political ads on their platform. This also extends to political issues as well which makes Tyler raise the question: Where will Twitter draw the line between what is and isn’t political? Marketers could see a trickle down effect into the cost of other platforms during the political window, but it's likely to be marginal at best. Then, Tyler welcomes Shane Quick, a Partner at Round Table Management & Premier Productions, onto the show. Shane gives us an inside look inside a 2 million ticket live event company, Premier Productions. He goes on to discuss Premier’s procedures for evolving its marketing strategy, improving its customer experience and leveraging dynamic ticket pricing. Shane also touches on SMS marketing, the impact of social media on the live event industry, and working with John Crist, one of the fastest growing comedians in the world. Finally, Shane shares his biggest takeaway for marketers looking to grow professionally and personally.  Tyler and Jon then go on to everyone’s new favorite segment: Words of Twisdom! Every week the guys are highlighting a Twitter user that had something especially profound to share. This week’s source of Twisdom user is @Blairbeckwith!  Join Tyler, Jon, and Shane for more insight on how to improve your marketing strategy and grow your brand.  By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro 1:02 What’s in the News | Twitter Bans Political Ads  7:04 Featured Guest | Shane Quick 7:55 Premier Productions 10:34 How Premier Productions' Marketing Strategy has Evolved  13:11 Improving the Customer Experience  17:17 Dynamic Ticket Pricing  20:41 Leveraging AI for Dynamic Ticketing  22:14 Impact of Spotify And YouTube On The Live Event Industry  29:41 How to Leverage SMS Marketing  33:45 The Dynamic Between Artists And Promoters 38:45 Managing And Building John Crist’s Brand  46:46 Continued Innovation at Premier 51:43 How to Think Outside the Box 58:37 What’s on The Horizon for Shane Quick 1:02:30 Key Takeaway  1:04:30 Artists To Look Out For In 2020 1:06:20 @Blairbeckwith | Words of Twisdom  1:08:08 Outro

Featured Guest | Shane Quick

LinkedIn

Premier Productions

What's In the News 

Twitter | No Longer Accepts Political Ads

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 65: How Marketing Tips with Seirus Innovation's Danica Carey

In Episode 65, Tyler and Jon discuss Google's new Ads feature, which allows you to see important shopping cart metrics from your shopping campaigns. You will be able to see what your margins with cost of goods sold and other key metrics built right into your dashboard. Then, Tyler welcomes Seirus' Director of Marketing Operations, Danica Carey, into the studio. Danica shares how Seirus started out of a garage in San Diego and grew into a prominent winter clothing brand. She goes on to discuss Seirus' procedures to measure social campaigns and how they are able to constantly bring new products into the market successfully. Danica also touches on Seirus’ email segmentation strategy, tips for amazing content creation, and how to improve your marketing strategy. Finally, Danica shares her biggest takeaway for marketers looking to grow. Tyler and Jon also debut their a new segment on the podcast: Words of Twisdom! Every week they will highlight a particular wise tweet (Shoutout to @CaseyA for the first tweet to be featured!). Join Tyler, Jon, and Danica for more insight on how to improve your marketing strategy and grow your brand.

Timestamps

0:00 Intro 1:04 What’s in the News | Google Ad Campaign Metrics 4:47 Featured Guest | Danica Carey 6:30 What is Seirus? 8:41 Most Important Marketing Channels 10:14 How To Track Your ROI On Social Campaigns 11:40 Planning Marketing Content for Seasonal Brands 14:27 Bringing New Products to the Market 16:58 Targeting Your Message For Different Sets of Customers 20:26 Seirus’ Email Segmentation Strategy 22:45 Tips For Great Content Creation 24:20 How To Improve Your Marketing Strategy 29:16 Key Takeaway 30:35 New Feature! | Words of Twisdom 32:50 Outro

Featured Guest | Danica Carey

LinkedIn

Seirus Innovation

What's In the News 

Google Shopping Ads | New Cart Metrics

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

 

EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers

In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio. Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing.  Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow. Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand. By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro 1:04 What’s in the News | YouTube Selling Upfront Ad Placements 4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1 5:13 What is Office1? 5:45 Bailey’s Marketing Background 7:18 Office1’s Unique Brand Positioning 11:22 Implementing Brand Strategy at the Employee Level 14:08 Identifying Growth Opportunities  17:08 Office1’s Digital Marketing Strategy 20:36 Coordinating Your Sales and Marketing Teams  22:53 Leveraging Sales Data in Your Marketing Strategy  24:43 Finding The Perfect Marketing Agency  28:00 Key Takeaway  29:48 Outro

Featured Guest | Bailey Rogers

LinkedIn

Office1

Dark Web Scan

What's In the News 

YouTube Ads | Ad Buying Tool

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 63: Shooting for a Great Customer Experience with STI’s Tony Pignato

In Episode 63, Tyler and Jon discuss Facebook’s new story advertising feature. Users can now message their favorite brands directly through Facebook, Instagram, and Facebook Messenger. Tyler and Jon warn brands to not leave leads and sales on the table and to use story ads to develop a relationship with potential customers. Then, Tyler welcomes Tony Pignato, the Chief Marketing Director at STI, into the studio. Tony’s career began in the military where he served 20 years in the army. He then decided to work in the firearms industry with the largest online gun retailer in the world, BudsGunShop.com. He fell in love with the marketing aspect of the business and built their marketing infrastructure while earning his bachelor’s degree. His experience and love for what he does led him to work with STI International, the maker of the world's best shooting handgun. Tony gives us an inside scoop on STI and how they rebranded from being a niche product in the sport of competitive shooting to a product for anyone interested in purchasing a high-quality handgun. He also touches on the 2011 experience, leveraging events to drive sales, and different ways to communicate with your audience in a heavily regulated industry. Finally, Tony shares his biggest takeaway for marketers looking to share their story. Join Tyler, Jon, and Tony for more insight on how to build your brand and how to develop an outstanding customer experience. By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro 1:21 What’s in the News | Facebook Story Ads 5:18 Featured Guest | Tony Pignato 5:43 What is STI? 9:06 Tony’s Military and Marketing Background 16:50 Rebranding STI 22:00 Developing A Unique Customer Experience 31:10 Leveraging Events & Retail Partners To Drive Sales 35:35 Advertising with Significant Digital Marketing Restrictions 50:26 Most Effective Marketing Channel 53:05 Key Takeaway 55:18 Outro

 

Featured Guest | Tony Pignato

LinkedIn

What's In the News 

Facebook Story Ads | Start Conversations in Messenger

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 62: Rejected Facebook Ads and the Future of Digital Advertising with Chuck Rossi

In Episode 62, Tyler and Jon discuss TikTok. With over 500 million users, this is an untapped marketing platform for brands that are trying to reach a young audience. Tyler and Jon also dive into what the future looks like for TikTok.  Then, Tyler welcomes Chuck Rossi, the Former Facebook Director of Engineering, onto the podcast. Chuck’s career began in the silicon valley working with IBM as a software engineer. His experience ranges over 30 years in the silicon valley at various startups that grew to become successful companies, including Google and Facebook. He worked at Facebook for 11 years and saw the company grow from 300 to over 40,000 employees.  Chuck gives us a inside scoop on what Facebook’s culture was like during its rapid growth and how it compared to Google’s during the search giant's own rapid ascension. He then goes on to cover how powerful Facebook groups can be for your brand and how to get more reach with your organic (non-paid) content. Chuck also reflects on his experience working for the US Digital Service on the national background check system. Finally, Chuck shares his biggest takeaway for marketers on Facebook, which is to stay in the fight.  Join Tyler, Jon, and Chuck for more insight on how to build your brand and marketing strategy in 2020 and beyond. By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 Intro 1:40 What’s in the News | Tik Tok 6:30 Featured Guest | Chuck Rossi 12:00 Facebook’s Culture 15:21 Differences Between Facebook And Google 19:39 The Gray Area Surrounding Facebook Ad’s Policies 27:15 What To Do If Your Ad Campaign is Disapproved 28:34 The Importance Of Facebook Groups 33:43 Most Effective Facebook and Instagram Ad Strategies 39:57 How To Get More Reach On Your Organic Content  43:10 Working At The United States Digital Service 50:45 2020 Digital Trends For Marketers 54:57 How To Adapt To New Technology  56:14 Key Takeaway 57:20 Outro

Featured Guest | Chuck Rossi

LinkedIn

What's In the News 

Tik Tok - Brands Flock over to Video Platform

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 61: Streaming War Stories and More with VET TV’s Donny O’Malley

In Episode 61, Tyler and Jon discuss Google's integration of the key moments feature that will allow you to start watching a video at given moments when useful content starts and will "skip right to the good stuff" for you. Tyler also predicts that the same functionality will work for podcasts in the near future. Then, Tyler welcomes Donny O’Malley, the CEO and Founder of VET TV, into the studio. Donny’s career began in the military, where his time was cut short due to being placed on medical retirement. He used this opportunity to follow his passion for writing and began working on a book in order to build an audience. His passion to give back to the veteran community led to the creation of a nonprofit called Irreverent Warriors, which later transformed into VET TV. Donny covers the process of growing his audience from nothing to 40,000 paid monthly subscribers by putting out content that resonates with his target audience. He goes on to share what it takes to create amazing content and how to effectively compete for attention against streaming giants like Netflix and Hulu. After providing an incredible amount of value throughout the interview, Donny shares his biggest takeaway on content creation. Join Tyler, Jon, and Donny for more insight on how to build a brand and a loyal following through email and content marketing. By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 - Intro 1:04 - What’s in the News | Key Moments for Google Videos 5:18 - Featured Guest | Donny O’Malley 6:12 - How did VET TV get started? 10:22 - Growing Your Audience From 0 to 40,000 Subscribers 15:52 - Vice Documentary 17:16 - Effective Marketing Tools 22:00 - How to Fight for Your Audience's Attention 26:05 - Binge Dumping Episodes vs Scheduled Release Episodes 29:27 - How to Make Great Content 34:50 - How to Create a Community Within Your Audience 40:34 - Key Takeaway 42:16 - Outro 

Featured Guest | Donny O'Malley

LinkedIn

What's In the News 

Google - Key Moments for Videos in Search

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 60: Affiliate Marketing and More with Kiss My Keto’s Kate Geller

In Episode 60, Tyler and Jon discuss how Target's new loyalty program, Circle, and why this is an excellent example of a big corporation investing in data to improve the customer experience (and their bottom line). Then, Tyler welcomes Kate Geller, the Director of Affiliate Marketing At Kiss My Keto. Kate has 7 years of experience in digital content strategy and marketing. She also has a passion for curating excellent content. Kate explains why affiliate marketing is an effective marketing strategy and is an important tool for marketers. She goes on to share her strategy for becoming an excellent affiliate marketer, her favorite affiliate platforms, and how to distinguish between good and bad affiliates. After dishing on all things affiliate marketing, Kate shares her biggest takeaway for successful affiliate marketing strategies. Join Tyler, Jon, and Kate for more insight on how to use affiliate marketing effectively for your business By the way- have you left us a review yet? If not, we'd be honored if you did!

Timestamps

0:00 - Intro 1:18 - What’s in the News | Target Circle Club 7:14 - Featured Guest | Kate Geller 7:33 - What is Kiss My Keto? 9:25 - Best Marketing Channels 12:33 - How to be a Great Affiliate Marketer 13:30 - Best Affiliate Platforms 15:51 - How to Differentiate Between Real and Fake Influencers 17:34 - Automation Tools 22:49 - Key Takeaway 24:10 - Outro

Featured Guest | Kate Geller

LinkedIn

Instagram

What's In the News 

Target's New Loyalty Program

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

EP 59: Email and Content Marketing Tips for Marketing Leaders with Jill Fanslau

In Episode 59, Tyler and Jon discuss how shady companies are exploiting Amazon's product reviews to produce fraudulent reviews and the implications this has for consumer trust on the e-commerce behemoth. Then, Tyler welcomes Jill Fanslau, the Content Marketing Manager for Aweber. Jill's career has been filled with marketing and journalism experience for top national brands. With over a decade's worth of experience, she's written and edited articles for National Geographic, Men's Health, Women's Health, and The Huffington Post.  Jill explains why email marketing is still effective and is arguably the best way to interact with your customers. She goes on to share in great detail her 5-email strategy, the most important marketing KPI's to look out for, and debunks email marketing's biggest myths.  After providing an incredible amount of value throughout the interview, Jill shares her biggest takeaway for successful marketing strategies.  Join Tyler, Jon, and Jill for more insight on how to build a brand and a loyal following through email and content marketing.  By the way- have you left us a review yet? If not, we'd be honored if you did! 

Timestamps

0:00 - Intro 0:53 - What’s in the News | Amazon Review Fraud  9:00 - Featured Guest | Jill Fanslau 11:15 - Creating content at National Geographic  12:55 - How to create effective content 15:00 - Repurposing Content  16:40 - What is Aweber? 18:56 - Why is Email Marketing Still Effective? 22:05 - 3 Things Every Marketer Needs to Know 29:34 - 5 Email Strategy 37:30 - Copy writing tips 41:11 - Biggest Marketing Myths  44:21 - Marketing KPIs  51:24 - Keys to Success 54:16 - Key Takeaway 55:12 - Outro

Featured Guest | Jill Fanslau

LinkedIn

Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help? 

www.FidelitasDevelopment.com

Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes