Roku, Lionsgate, and Curtis “50 Cent” Jackson are launching the 50 Cent Action Channel, a free, ad-supported streaming channel. The channel will feature action movies and TV shows from Lionsgate's library, including films starring 50 Cent and popular titles like The Expendables. It will also include the hit series Power and behind-the-scenes content curated by 50 Cent himself. This collaboration leverages 50 Cent's brand recognition, Lionsgate's extensive content library, and Roku's established streaming platform to create a new destination for action movie fans. The channel's launch is anticipated to significantly impact the FAST (free ad-supported television) market.