Tameka Jones founded Lip Esteem during the pandemic. After decades as a makeup artist, she used her downtime during the pandemic to rethink her path. The result? A line of her own, Lip Esteem, a Black woman-owned beauty start-up specializing in plant-based and gluten- and cruelty-free lip products.

Jones’s line consists of lipsticks, glosses, and liners,  Plus, she’ll sell an assortment of lip care products fit for combating harsh winters—an exfoliator, vitamin E stick, and moisturizing lip balm.  In addition to the products that Lip Esteem sells, Jones also offers makeup tutorials and one-on-one makeover sessions.

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