Lipstick Economy

Beverly Keel is the first female Dean of Middle Tennessee State University's College of Media and Entertainment. Beverly is also a co-founder of the advocacy group Change the Conversation and is an important voice advocating for women in the music industry. Her interesting career as a music executive, publicist and journalist for publications such as Rolling Stone and People Magazine has given her a unique perspective on women as artists and consumers of music.

During a live audience version of Lipstick Economy, Amanda Weeks-Geveden and Mekesha Montgomery tell how they brought twelve leading corporations together to advance and develop women as business and community leaders. Advancing Women in Nashville, known as AWIN, was launched in March 2019, and is already a force in leadership development for women in business.

Sharon Brawner, Senior Vice President for the Country Music Hall of Fame, tells Lipstick Economy how the Country Music Hall of Fame has grown along with Nashville making it the premier home of country music. Today, marketing helps guide 1.2 million people to visit the Country Music Hall of Fame, making it a must visit for Nashville tourists. Sharon says the Country Music Hall of Fame® is like a great hit song. People think they were an overnight sensation but lots of hard work has gone into making it a must-see for Nashville tourists.

Yanika Smith-Bartley, Vice President & Special Counsel of Diversity & Inclusion for Asurion, tells Lipstick Economy why diversity and inclusion has moved from being a buzzword to being the way the marketplace and the workplace must operate today to represent the culture we live in.

Kaleigh Imbriale, Executive Director of TedXNashville, tells Lipstick Economy how TedXNashville has thrived in Nashville for ten years, becoming one of the ten largest TedX events worldwide. The popular event programming was recently enhanced with the addition of the TedXNashvilleWomen event in 2018 that returns again in December 2019. Kaleigh tells why having a women's event was important to TedX.

Beth Sachan tells Lipstick Economy the story of the 107-year-old Goo Goo Clusters brand and how strategic relationships, creative customer experiences and a local focus has brought a national following for a hometown brand. A retail store in downtown Nashville, special collaborations with celebrated local chefs and social media has replaced advertising dollars in marketing the brand. Goo Goo Clusters are loved by all including travel, restaurant, wedding. event and snack consumers.

Nekasha Pratt, the Director of Marketing for the Tennessee Department of Tourism, talks with Lipstick Economy about the success that Tennessee tourism has had in being one of the top 10 destinations in the U.S., drawing 1.9 million domestic travelers to the state. Women overwhelming plan the majority of travel whether it be solo trips, girls trips, family trips, or multi-generational travel. State marketing reaches those women with inspiration, storytelling, unique media and creative campaigns bring awareness to female travel planners.

Eighty-five percent of all consumer purchase decisions in the United States today are made by women, yet 90% of those women believe brands just don't understand them. On this season of Lipstick Economy, co-hosts Jamie Dunham, founder of Brand Wise, and Melinda Hudgins Noblitt, Brand Marketing Manager at Asurion, will dive deep into the misconceptions of marketing to women and will highlight stories of marketing leaders who are making a difference through their insight, strategy, diversity and creative thinking.