Liquidicast

Liquidicast

By Liquiditeam GmbHTechnology
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Liquidicast episodes

  • Fan Engagement, Sports Digitalization and Marketing with Alex Muehl of Borussia Dortmund | Ep. 25

    Alexander Mühl, Director Marketing and Digitalization at Borussia Dortmund was our very honored guest on the Liquidicast recently and guys, it was a great one.

    It was a fantastic conversation filled with sports and business insights and Alex provided us with an awesome peak behind the curtain.
    Topics included:
    2:27-How did Alex end up at BVB
    12:28-How sports is the connector of people globally
    18:10-Sports marketing and funnel awareness
    24:19-How to reach fans, engage with them, and make it organic
    37:30-Younger Audiences and fan journey changes
    41:50-User research and understanding the interest of your fan base
    48:50-How does Alex view web3
    52:25-Web3 means decentralization and decentralization can be a risk
    56:30- The key challenge in digitalization is converting fans from social media
    56:55-A bit about our partnership with the BlackYellow app and Unyfy
    1:02:00-Main benefits Borussia Dortmund sees with web3.
    1:18:35-Alex's core goal at BVB
    Subscribe to our newsletter⁠ to get these episodes + more cool stuff
    And subscribe on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠Google Podcast⁠, ⁠Anchor⁠, or wherever you listen to your favorite podcasts.
    ---
    Things we mentioned in this episode:
    Our new site:⁠ https://unyfy.io/⁠
    The BVB BlackYellow App: https://blackyellowapp.bvb.de/en/
    Unyfy podcast: https://unyfy.io/podcast/
    Alex on LinkedIn: https://www.linkedin.com/in/alexander...
    Alex on Twitter: https://twitter.com/amuehl
    ---
    🔗 More from Liquiditeam & Unyfy
    ⇛ Website: ⁠https://www.liquidi.team⁠
    ⇛ Discord: ⁠https://bit.ly/LTdscrd⁠
    ⇛ Twitter: ⁠https://twitter.com/liquiditeam⁠
    ⇛ Instagram: ⁠https://www.instagram.com/liquidi.team⁠
    ⇛ LinkedIn: ⁠https://www.linkedin.com/company/liqu...
    ---
    👨‍🍳 Your Hosts
    ⇛ Thomas on Twitter: ⁠https://twitter.com/thomase⁠
    ⇛ Thomas on LinkedIn: ⁠https://www.linkedin.com/in/thomaseuler⁠
    ⇛ Ron on Twitter: ⁠https://twitter.com/RonJaradat⁠
    ⇛ Ron on LinkedIn: ⁠https://www.linkedin.com/in/ronjaradat

    1 hr 21 min
  • Sports betting reimagined with Neil Zhang of Frontrunner | Ep. 24
    Neil Zhang is the CEO and founder of Frontrunner, the first zero gas fee, decentralized sports prediction market built on blockchain.
    Neil Zhang jumped on the Liquidicast this week to talk about his origin story with Frontrunner, the web3 sports betting landscape, regulatory hurdles, and much more.
    This was a cool episode as Neil brings some really top notch insights into both prediction markets as well as blockchain. Neil was extremely knowledgable about the industry and should be a mainstay in the industry for years to come.
    About Frontrunner
    Frontrunner is a decentralized sports prediction market where users can buy shares of sports propositions and trade them like they would stocks. Unlike traditional sportsbooks where users place a bet and wait, Frontrunner gives users full control over their portfolios, allowing them to dynamically buy and sell positions as the odds change. By leveraging the power of free markets and the blockchain, we create transparent markets and liquid positions to reduce counterparty risk and fundamentally change the way that people invest in their sports knowledge and beliefs.
    Subscribe to our newsletter to get these episodes + more cool stuff
    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.
    ---
    🔗 More from Liquiditeam & Unyfy
    ⇛ Website: https://www.liquidi.team
    ⇛ Discord: https://bit.ly/LTdscrd
    ⇛ Twitter: https://twitter.com/liquiditeam
    ⇛ Instagram: https://www.instagram.com/liquidi.team
    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam
    ---
    👨‍🍳 Your Hosts
    ⇛ Jonas on Twitter: https://twitter.com/SLebur
    ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158<
    ⇛ Ron on Twitter: https://twitter.com/RonJaradat<
    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat
    43 min
  • A Chat with Nikola Sokolov, Co-Founder of Influencers.Club | Ep. 23

    We were thrilled to invite Nikola Sokolov onto the Liquidicast who is one of the Co-Founders of Influencers Club, a leading influencer marketing agency that specializes in matching web3 brands with high end influencers.


    In this chat, we talk about influencer marketing, content creation, and advise to creators looking to succeed in the creator economy.


    Nikola brings valuable insights from his time working with various top brands and had leveraged his creator economy newsletter into a successful agency.


    Nikola on Social

    LinkedIn | Influencers.club

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    Things we mentioned in this episode:

    Our new site: https://unyfy.io/

    ---

    🔗 More from Liquiditeam & Unyfy

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

    1 hr
  • Creating a Brand and Voice - Ask a Creator Economist

    Hey guys, 

    We recently launched a new podcast titled: Ask a Creator Economist, where Ron, Thomas, and Jonas gather and answer the questions of aspiring creators.

    We figured we'd publish episode 1 here on the Liquidicast to share it with your all.

    You can find the Ask a Creator Economist here

    Or find it on YouTube here

    Try Unyfy to build a web3 community today!

    With Unyfy, you can launch your own web3 application that fans will love. You can easily launch and distribute your own creator token, create premium content and experiences, drop NFT collections, and engage your fans with votings, AMAs, and more. At its core, the app is built to maximize the connection between you and your fans.

    Happily used by Borussia Dortmund, Dennis Schroeder, and more.

    Learn more here

    Submit a question on Ask a Creator Economist

    A podcast for creators, by creators. Join Ron Jaradat, Thomas Euler, Jonas Rubel, and special guests as we answer your most pressing questions about the creator economy.

    Submit your questions here

    Find us on Social

    Twitter | YouTube


    1 hr 1 min
  • Going Digital: Why are GenZ Viewership Habits Changing? | Ep. 22

    This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, dives into topics surrounding GenZ content viewing habits and we talk about the World Cup, influencers, and more.

    A lot of these topics emerge from Thomas' recent white paper titled: Transforming Sports for the Digital Entertainment Age which explains how sports organizations can build successful digital products by examining the behavior of GenZ audiences.

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    Things we mentioned in this episode:

    Thomas' white paper

    Our new site: https://unyfy.io/

    ---

    🔗 More from Liquiditeam & Unyfy

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Jonas on Twitter: https://twitter.com/SLebur

    ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat


    53 min
  • Talking Shop: Regulations, NFT Royalties, and Our NFT Bridge | Ep. 21

    This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, is centered around the idea of interoperability, regulatory hurdles, and a few other topics within the attention economy in web3

    From around the 8-minute mark, we get into NFT regulations and a chat about securities. We then get back to some more interesting stuff around the 23-minute mark.

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    Things we mentioned in this episode:

    Thomas' recent article: 

    https://www.forbes.com/sites/forbesbusinesscouncil/2022/11/10/why-big-companies-are-offering-web3-rewards/?sh=7f4b780c3e27

    Our new site: https://unyfy.io/

    ---

    🔗 More from Liquiditeam & Unyfy

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Jonas on Twitter: https://twitter.com/SLebur

    ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

    41 min
  • The Evolution of Web3 in Sports with Smit Bajaj | Ep. 20

    This episode of the Liquidicast features Thomas, Ron, and our guest Smit Bajaj, a thought leader, and writer who sits at the intersection of sports and web3. 

    In this episode, we dive into themes ranging from NBA Top Shot, NFTs, DAOs, and fantasy sports to web3 consulting for sports brands. 

    Smit owns a newsletter that we highly recommend following titled: The Web's 3-Pointer. He also introduced us to a project he is involved with called Krause House, a sports-focused DAO whose goal is to purchase a stake in an NBA team.

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    About Smit 

    ⇛ Smit's LinkedIn

    ⇛ Smit's Twitter

    ⇛ Smit's Newsletter

    🔗 More from Liquiditeam & LT Fan Platform

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

    51 min
  • Digitale Transformation des Sports mit Philipp Klotz | Ep. 19 (German)

    In den letzten 10+ Jahren hat die digitale Transformation der Sportbranche begonnen und ist immer noch in vollem Gange. Mit Philipp Klotz haben wir einen Gast im Liquidicast, der die Entwicklung in seiner Zeit beim Sponsors Verlag hautnah verfolgt hat und der nun mit seiner neuen Unternehmung TS Transform Sports mittendrin. 

    Im Podcast sprechen wir unter anderem über das Innovators Dilemma im Sport, werfen den Blick zurück darauf, wie das Web 2.0 im Sport Fuß gefasst hat und schauen nach vorne, um über die Zukunft von web3 im Sport zu diskutieren. 


    Melde dich zu unserem Newsletter an, um diese Episoden und weitere coole Sachen zu bekommen

    Und abonniere sie auf Apple Podcasts, Spotify, Google Podcast, Anchor oder wo auch immer du deine Lieblingspodcasts hörst


    ---

    Über Philipp

    ⇛ LinkedIn: https://www.linkedin.com/in/philippklotz/

    ⇛ Twitter:  https://twitter.com/PhilippKlotz

    ⇛ Website: https://transform-sports.com/


    🔗 More from Liquiditeam & LT Fan Platform

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Deine Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Jonas on Twitter: https://twitter.com/SLebur

    ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

    1 hr 7 min
  • The Bridge Between Live Sports and Web3 | Ep. 18

    This episode of the Liquidicast, hosted by Ron, Thomas, and Jonas, covers some exciting topics related to live sports and web3 like redeemable NFTs, live event NFTs, and the concept of gamification within live sports and digital. 

    We are sorry for the long pause between uploads but we are getting it going again.

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    Things we mentioned in this episode:

    Thomas' recent article: https://medium.com/liquiditeam/bridging-the-gap-between-web3-and-live-sports-32fe34be0459

    ---

    🔗 More from Liquiditeam & LT Fan Platform

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Jonas on Twitter: https://twitter.com/SLebur

    ⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

    38 min
  • The Melding of Sports and Technology with Rohn Malhotra of SportTechX | Ep. 17

    This episode of the Liquidicast features Thomas, Ron, and our awesome guest, Rohn Malhotra, one of the co-founders of SportTechX, a leading source for data & insights about SportsTech startups and the surrounding ecosystem.

    This podcast is all about the merging of two often times conflicting sectors: Sports and Technology. 

    We talk about emerging trends in sports tech, how analytics and data gathering are used with the likes of Kevin DeBruyne and Memphis Depay, and more. 

    Then, as per usual, we shift toward Web3, NFTs, and a lot more.

    Subscribe to our newsletter to get these episodes + more cool stuff

    And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

    ---

    About Rohn

    ⇛ LinkedIn: https://www.linkedin.com/in/rohnmalhotra/

    ⇛ Twitter:  https://twitter.com/rohnmalhotra

    ⇛ Website: https://sportstechx.com/


    🔗 More from Liquiditeam & LT Fan Platform

    ⇛ Website: https://www.liquidi.team

    ⇛ Discord: https://bit.ly/LTdscrd

    ⇛ Twitter: https://twitter.com/liquiditeam

    ⇛ Instagram: https://www.instagram.com/liquidi.team

    ⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

    ---

    👨‍🍳 Your Hosts

    ⇛ Thomas on Twitter: https://twitter.com/thomase

    ⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

    ⇛ Ron on Twitter: https://twitter.com/RonJaradat

    ⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

    59 min

About Liquidicast

From the publisher's feed

Liquidicast is a podcast that covers topics at the intersection of web3, the creator economy, and professional sports.