Liquidicast

We are joined by Fernando Mexía, Senior Director Digital Entertainment at Univision and avid web3 writer. 

We discuss what marketers and media companies are up to in the NFT space and web3 more broadly - and why they ought to take a more strategic approach than they currently do. Then we get into what web3 has to do in order to get to #massadoption, including proposing that wallets shouldn't be called wallets. Lastly, Fernando offers his take on what the biggest shortcomings of the web3 space today are. 

And in case you wonder: we lost Jonas after 15 minutes due to connection difficulties.

👇Fernando on the web

Read Fernando's work on Medium: https://medium.com/@FernandoMexia 

Follow Fernando on Twitter: https://twitter.com/FernandoMexia

---

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

🔗 More from Liquiditeam & LT Fan Platform

⇛ LT Fan Platform: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd1

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

This episode of the Liquidicast features just Ron and Thomas and they decide to talk a little about growth strategies for digital creators. 

The prevailing theme of this sweet cast is about "Owning your audience, owning your money," which is the general sentiment that once you can surpass platform reliance, you are in full control.

We cover other themes like owning an audience, platform risk, and other models for owning your audience. 

We then shout out our platform, LT Fan Platform as an alternative and new type of platform ownership.  

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

🔗 More from Liquiditeam & LT Fan Platform

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

This episode of the Liquidicast features Ron, Thomas, and the powerful Jun Loayza.

Jun is one of the founders of Metablox, a Web3 platform where users can own representations of real-world places as an NFT.

Jun believes that memories are vital to mankind and giving people a way to anchor them to real-world locations is an important goal Metablox is looking to achieve.

In this episode, Jun explains his background, what Metablox is all about, and then we chat about the metaverse, the future of NFTs, gamification, and how Ron struggles to reduce how much time he spends in the digital realm.

Where you can find Jun and Metablox:

Metablox.co

Jun's Linkedin

Jun's Twitter

-

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

🔗 More from Liquiditeam & LT Fan Platform

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they dive into microtransactions, tokenwalls (as opposed to paywalls), and how NFTs plays a part.

From Activision Blizzard generating 60%+ of their revenue from microtransactions to Jonas looking to monetize his elbow when he was an extra in the last Marvel movie, this pod is a great introduction to microtransactions and tokenwalls.

-

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

🔗 More from Liquiditeam & LT Fan Platform

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they discuss some growing trends with current NFT projects, web3, and the future of NFTs.

As one of our best episodes yet, this one is packed with great insights, laughs, and good conversation.

You can find the video version here: https://www.youtube.com/watch?v=LaQTGtasPtw

Subscribe to our newsletter to get these episodes + more cool stuff

And subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

---

Things we mentioned in this episode:  

The Utility NFT Classification Guide by Ron: https://www.liquidi.team/2021/09/30/the-utility-nft-classification-guide

The Creator Economy in the Faceless Web3 Age by Thomas: https://www.liquidi.team/2021/12/13/the-creator-economy-in-the-faceless-web3-age-nfts-social-tokens

The Spice DAO story Jonas mentioned: https://cointelegraph.com/news/crypto-dao-spends-2-66m-on-jodorowsky-s-dune-thinking-they-would-own-its-copyright-receives-mass-ridicule-on-twitter  

---

🔗 More from Liquiditeam & LT Fan Platform  

⇛ Website: https://www.liquidi.team

⇛ Discord: https://bit.ly/LTdscrd

⇛ Twitter: https://twitter.com/liquiditeam

⇛ Instagram: https://www.instagram.com/liquidi.team

⇛ LinkedIn: https://www.linkedin.com/company/liquiditeam

---

👨‍🍳 Your Hosts

⇛ Thomas on Twitter: https://twitter.com/thomase

⇛ Thomas on LinkedIn: https://www.linkedin.com/in/thomaseuler

⇛ Jonas on Twitter: https://twitter.com/SLebur

⇛ Jonas on LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158

⇛ Ron on Twitter: https://twitter.com/RonJaradat

⇛ Ron on LinkedIn: https://www.linkedin.com/in/ronjaradat

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they simplify Web3, explain the benefits for creators and brands and then open up the can of worms that is the metaverse.

Don't miss this conversation as it is a great introduction to Web3.

Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/

Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/

Jonas' LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/

Find us at Liquiditeam

Subscribe to the newsletter to get these episodes + more cool stuff

Subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they break down the past, present, and future of NFTs. 

They then talk about the recent product announcement within LT Fan Platform: Utility NFTs.

The feature allows platform operators to create and mint NFTs with just a few clicks. The rub is that these NFTs are interactive.

Don't miss this conversation as it includes some interesting insights into the NFT craze of today and where they think it's headed.

Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/

Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/

Jonas' LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/

Find us at Liquiditeam

Subscribe to the newsletter to get these episodes + more cool stuff

Subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

In der bereits neunten Ausgabe des Liquidicasts sprechen Kristijan Juric und Hendrik Hoppenworth gemeinsam mit ihrem Gast Didi Beiersdorfer (ehemals Hamburger SV, Zenit St. Petersburg, uvm.) über seine Karriere nach der Karriere, die Herausforderungen, denen der Fußball gegenübersteht, und welche Chancen sich für den Profisport durch neue Technologien ergeben.

-

Kris' LinkedIn: https://www.linkedin.com/in/kristijan-juric-2484251b6/

Hendrik's LinkedIn: https://www.linkedin.com/in/hendrik-hoppenworth-852735105/

Find us at Liquiditeam

Subscribe to the newsletter to get these episodes + more cool stuff

Subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

This episode of the Liquidicast features Ron, Thomas, and Jonas - 3 members of the Liquiditeam as they talk about digital sponsorships in the world of sports. 

From performance vs brand marketing to digital attribution, the gang talks about how we are creating a toolkit for teams, athletes, and brands to better activate sponsorships using sponsored tokens.

Natively available in Unyfy, this feature represents an exciting new iteration of digital sponsoring. 

Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/

Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/

Jonas' LinkedIn: https://www.linkedin.com/in/jonas-rubel-7abbb0158/

Find us at Liquiditeam

Subscribe to the newsletter to get these episodes + more cool stuff

Subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.

In this episode of the Liquidicast, Thomas and Ron are joined by Michael Browning, the co-founder and managing director at Fox Ellis Agency, a sports marketing and advertising agency based out of the Greater Boston area that is finding exciting ways to leverage blockchain technology with their impressive roster of athletes.

In the episode, we touch on sports marketing and branding, personal athlete branding, and some of the challenges for young athletes, then we talk about what different sports are doing effectively and we share our thoughts on the future of sports marketing.

Ron’s LinkedIn: https://www.linkedin.com/in/ronjaradat/

Thomas’ LinkedIn: https://www.linkedin.com/in/thomaseuler/

Michael’s LinkedIn: https://www.linkedin.com/in/michaelwbrowning/

Find us at Liquiditeam

Subscribe to the newsletter to get these episodes + more cool stuff

Subscribe on Apple Podcasts, Spotify, Google Podcast, Anchor, or wherever you listen to your favorite podcasts.