An executive creative director, UX practitioner, brand strategist and visual designer who designs for the tech world but encourages everyone to always be designing their life. Lisa started her design life as a self-proclaimed creative through painting and photography, then regrettably sold all her work at a garage sale during a confidence crisis in her early 20s. She switched to graphic design and founded a web design studio where she was discovered online by Ernst & Young Consulting who were building a Center for Technology Enablement practice. After a rigorous stint building a bi-coastal team of creatives for the center, Lisa went on to find her place as an entrepreneur using a colorful mix of art, technology and business. She helped Hewlett Packard's education division build a global e-commerce experience. She opened an invitation company in Santa Barbara that was selected to be part of a television series for The Learning Channel focused on high-end wedding designers, their lifestyle and how they run their design business - winning features in InStyle, Destination Weddings and Your Wedding Day Magazines. Lisa led the brand and communication department at Stanford Law School, building an online solution recognized as a finalist by the Society for New Communications Research for Innovation of Year. She now runs an underground studio for her company called razpberrizoo creative where she strengthens brands, designs digital products and strategizes on UX for the likes of 20th Century Studios (Walt Disney), Stanford University, Jones Lang LaSalle, Farmgirl Flowers, First Republic Bank, Pfizer, Hewlett Packard, Beckman Coulter, CSC and Hot Topic. She also co-owns an early-stage AI-based health and wellness start-up where her team is attempting to change everyone’s mindset about exercise. You can find out more at designinglisapeacock.com