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Title: fruITion: Creating the Ultimate Corporate Strategy for Information Technology
Subtitle: FruITion Series, Volume 1
Author: Chris Potts
Narrator: Ron Welch
Format: Unabridged
Length: 3 hrs and 54 mins
Language: English
Release date: 08-16-16
Publisher: Technics Publications
Ratings: 3 of 5 out of 9 votes
Genres: Business, Management
Publisher's Summary:
Ian is a chief information officer (CIO) who is about to go on a journey of change - whether he likes it or not. He will be expected to explore, challenge and radically recast the complex, often hostile relationships that can exist between a business and the people in its Information Technology (IT) department. On the way, Ian, his chief executive officer, chief financial officer and other key stakeholders, experience a transformation in how a business needs to think about the value of its IT people and the work that they do. This results in some truly groundbreaking innovations in the scope and contribution of Ian's role as CIO, the people that work for him, and the strategy that he leads.
Watch the characters in this extraordinary business novel as they meet the challenge, struggle, and grow. Share in Ian's transformation, and join the author in observing key messages as the adventure unfolds.
"Part entertaining novel and part enlightening textbook, FruITion takes the listener through a discovery process revealing indispensable messages about the next generation of strategies for Information Technology." (Jeremy Hall, Managing Director, IRM UK Strategic IT Training)
"FruITion brings vividly to life the issues of being a CIO in today's corporate world and how IT, when properly integrated into the objectives of a business can drive massive value creation. His insights into how to win the engagement war and bring technology strategies alive for the non technical are absolutely spot on." (Steve Adams, COO and Managing Director for Card Services, Euronet Worldwide)
"The modern CIO is to be seen as part of the business rather than a service provider to the business. Chris Potts is at the forefront of thinking that will put us all there if we act on his inspiration." (David Brown, CIO of Scottish Water)
Members Reviews:
Marvelously Insightful
Marvelously insightful. In the first few pages, though, I was a little put off by the story form of the book, but by page 5, I could see that it was an excellent way to present the material. It helped make it a quick, easy read without sacrificing any of the substance, and in fact, the story format helped reinforce the key points. I've been in IT for over 30 years, read a lot about IT strategy, and had a hand in formulating several IT strategy document. This is the best book I've read on the subject. Not everything will pertain to your organization, so don't be put off by any one element you might disagree with. The primary messages about the value of IT in the context of the Organization and the role of a strategy are spot on, in my humble opinion.
A Book On Strategy That's A Real Page-Turner
Let me start by saying that I had the pleasure and privilege of working directly with Chris at the last company I worked for.
The work that Chris undertook with my colleagues and me was ground-breaking, and even though it turned our world upside down, for all of the right reasons, it was an enjoyable and illuminating journey.
This book, which is an inspired piece of writing, bears absolutely no resemblance to any other book on strategy, IT or otherwise, that I have read. Most of these books are long, dry and, I have to say, almost unintelligible.