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Title: The Network Always Wins
Subtitle: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster than the Market
Author: Peter Hinssen
Narrator: John Haag
Format: Unabridged
Length: 7 hrs and 15 mins
Language: English
Release date: 07-09-15
Publisher: McGraw-Hill Education
Ratings: 4.5 of 5 out of 9 votes
Genres: Business, Management
Publisher's Summary:
The definitive business guide to surviving and innovating in the digital age
The world is changing faster than ever. With the rise of new digital markets and the consequent networkization of our environment, the phrase "the customer is always right" takes on a whole new meaning.
This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order to thrive in this era of digital disruption.
The Network Always Wins provides step-by-step strategies to help you:
This business guide is as illuminating as it is pleasant and fun to listen to. It provides everything you need to adapt your organization for this exciting new age of networks and digital disruption. You'll learn how to evolve faster, connect deeper, and make better decisions than ever before. You'll find proven methods to speed up your reaction time, beat the clocks of your competitors, and anticipate consumer trends before they even happen.
In today's fast-moving marketplace, networks are power. This book shows you how to harness that power. For your company. For your customers. For your continued success in the digital age.
Members Reviews:
Where is the world of technology going?
An excellent overview of where technology is going. A good complement to Platform Scale: How an emerging business model helps startups build large empires with minimum investment.
For innovation lovers
This is a must read book about the technology society, full of stories and interesting ideas.
Mixed
Another day, another book that promises to be the definitive guide to innovating in the digital age. To overuse a phrase, if I had a pound for every bookâ
Is this a bad book? Absolutely not - it is just a question of whether it deserves its self-awarded âdefinitiveâ status as otherwise it does a reasonable job of explaining how a company can possibly retain its position at the top table, engaging and delivering benefit to customers as competitive pressures increase through the network effect and by being a so-called network organisation.
Core to the authorâs philosophy is how a company can react to markets that are changing, developing and being ever demanding at a pace that you cannot compete with, let alone control or observe. The author describes this book as being a survival guide that will teach you the new rules of the land and how to reinvent your company. One suspects you will need other help to achieve this goal.
Reading through the book there was a bit of a love-hate relationship developing: at times you really felt a connection with the authorâs messages and then things went cold and quite disconnected. Rinse and repeat. Combine this wavering feeling with the bookâs self-described âdefinitiveâ status and its fairly heavy price (compared to similar books, where even a few dollars above the normal range tends to stand out like the âadornmentsâ on a bulldog) and it is hard to see it as anything other than an interesting, useful tool to add to your collection rather than your indispensible multitool that you would carry everywhere and rely on daily.