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Title: Millennial Rules
Subtitle: How to Sell, Serve, Surprise & Stand Out in a Digital World
Author: T. Scott Gross
Narrator: Kevin Scollin
Format: Unabridged
Length: 4 hrs and 8 mins
Language: English
Release date: 10-07-14
Publisher: Audible Studios
Ratings: 4 of 5 out of 3 votes
Genres: Business, Management
Publisher's Summary:
In todays digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These techsavvy consumers bearing the mantra "my way, right way, why pay?" want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they dont want help, they expect the sales staff to be invisible.
In Millennial Rules: How to Sell, Serve, Surprise, and Stand Out in a Digital World, veteran business owner T. Scott Gross demystifies the newest generation and shares how businesses can meet and exceed Millennials expectations to make the sale without resorting to tricks and gimmicks. Invisible selling is built on ethical, commonsense business practices that yield success across the board, regardless of niche or industry. Armed with research into generational consumer preferences, humor, and a wealth of experience, Gross tackles the looming question, How can you disappear and still deliver quality service? The answer, he suggests, is by emphasizing serving above selling, a strategy that will make organizations successful not just with Millennials, but with all generations.
For better or for worse, the Millennials arent going anywhere. By learning what has changed and what hasnt, you can cater to the wants and needs of each generation and still come out on top. Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what theyre already doing right, and how to do more of it.
Members Reviews:
This book will give you a honest idea and way of thinkkng of our children, and their entire generatiion, in way of their thin
This book will give you a honest idea and way of thinkkng of our children, and their entire generatiion, in way of their thinking and behavior as buyers, workers and living creatures. This is a great first book as a source of information in order to understand them, and help them understand us.
it was better! Scott Gross takes a holistic approach to the ...
I just finished Millennial Rules. It wasn't exactly what I thought it was... it was better! Scott Gross takes a holistic approach to the issue of Millennials, and approaches it from several angles. He is genuinely interested in providing ways for Millennials to fit into the business world, and equally interested in helping business leaders understand learn how to inspire, motivate and lead them in ways that will work in the reality of the workplace. Scott also provides tips on how to reach out to Millennials with marketing that matters to them, which can be a real challenge. All in all, it's a book that makes you think, introduces new concepts you probably haven't considered, and gives great advice and specific tips based on Scott's years of real-world experience. Buy one and share it with your management team... especially Operations and HR!