Listen to Best Sellers Audiobooks in Business, Management

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Title: Corporate Gifts

Subtitle: All You Need to Know

Author: Anthony Ekanem

Narrator: Scott Clem

Format: Unabridged

Length: 30 mins

Language: English

Release date: 09-22-16

Publisher: Anthony Ekanem

Ratings: 5 of 5 out of 5 votes

Genres: Business, Management

Publisher's Summary:

A corporate gift is a gift purchased for employees, executives, stockholders or customers of a business. Corporate gifts may be purchased for many different reasons.

The first and foremost function of the corporate gift is to provide a means of thanking people for their contributions to your company. This may be thanking employees for all their hard work, or thanking clients for their business. Providing people with a gift of thanks is an excellent means of ensuring clients will provide you with return business, and will also aid in keeping staff morale high.

Gifts to clients (particularly gifts that will last for a substantial amount of time and will be able to be used on a repeated basis) will ensure that your customer will be reminded of your services on a frequent basis. This will increase chances of repeat business with that client and will also increase chances of referrals for your business.

When providing corporate gifts for customers and clientele, many companies opt for small, useful items that are emblazoned with the company logo. By providing such items, it is possible to obtain repeat business, new business, and new business through referrals, as the company logo is able to remain present in the minds of those who receive the corporate gift. A promotional gift is a great way to ensure that you will be the company people call when a particular service is required. Studies have shown that these types of personalized corporate gifts are an excellent means of increasing response rates, and of improving the profile of your company.

Corporate gifts are included under the customer service category. By providing your clientele with a gift, not only will it serve to thank them for their business, it will also serve as a means of building rapport to ultimately gain their repeat business, loyalty and to hopefully encourage them to refer your name on to others requiring a particular service. Thus the corporate gift will also serve as a powerful marketing tool.

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Title: The Golden Apple

Subtitle: Redefining Work-Life Balance for a Diverse Workforce

Author: Mason Donovan

Narrator: Dana Hickox

Format: Unabridged

Length: 3 hrs and 58 mins

Language: English

Release date: 09-02-16

Publisher: Bibliomotion, Inc.

Genres: Business, Management

Publisher's Summary:

Organizations are coming to the reality that work-life balance is no longer solely an issue for working women. As we progress further into the 21st century, workers and ways of working are changing. We have four generations operating together in the workplace and a tremendous variety of professional expectations, values, goals, and needs. People want to work, but more and more need work to work better in their lives. For some it might be a question of flexibility to care for family, for others a question of personal fulfillment and being present both at work and at home. Regardless, people are expressing the need for an improved sense of work-life balance. It has become central to maintaining a diverse and inclusive workplace.

As companies grapple with increased talent and marketplace competition, work-life balance has become a pivotal issue for higher engagement, increased productivity, greater innovation, and employee retention. Backed by 20 years of talent engagement expertise, The Golden Apple bridges the gap between awareness and action, giving leaders practical solutions they can take for immediate impact: the 50-minute meeting, mindful minutes, and establishing clear boundaries that can instantly provide a valuable return with minimal effort. In short, the book shows how full engagement of a diverse, inclusive workforce is the competitive advantage of our time.

Members Reviews:

Great Read!

Found the writing to be very interesting. The topic is delivered in a straightforward manner that exceeded my expectations.

Great Business Read

Quite an easy read without all of the jargon. Had great examples and tips that were easy to implement. One part I liked the most as a leader was how this helped me create a better work-life balance for my team.

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Title: The 10 Key Reasons Why Businesses Fail

Subtitle: Why Most Business Fail in the First 5 Years and My Fundamentals to Stop This from Happening to You

Author: Adam Stott

Narrator: Adam Stott

Format: Unabridged

Length: 43 mins

Language: English

Release date: 08-09-16

Publisher: Adam Stott

Genres: Business, Management

Publisher's Summary:

Are you looking to start a business, or have you just started one? As we all know, most businesses fail within the first five years, so award-winning entrepreneur Adam Stott talks about the main reasons businesses fail and how to stop this from happening to you. Learning about business can be daunting, but Adam makes it easier than ever by giving you all the big ideas simply explained.

Adam shares the secrets of his own business experiences to give you the tips to take your business to the next level. He gives you the best advice about everything from marketing to cash flow.

This book covers everything you need to know to make your business a success.

Members Reviews:

Fantastic Content

Adam is extremely knowledgeable and very successful in what he does. Clearly knows what he is talking about and would definitely recommend this book to anyone who is seeking good business advice.

Regards

Karl Kirkley

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Title: Scrum

Subtitle: A Cleverly Concise and Agile Guide

Author: Paul VII

Narrator: Randal Schaffer

Format: Unabridged

Length: 52 mins

Language: English

Release date: 08-02-16

Publisher: Pashun Consulting Ltd.

Ratings: 2 of 5 out of 1 votes

Genres: Business, Management

Publisher's Summary:

In this book, you will be given an exceedingly concise guide, yet still a wealth of information to allow you to fully understand how to use agile scrum. I know you will get value from this as it contains the exact methods I have used to deliver projects on time and to a high degree of quality using scrum. I then walk you step by step through the key rules, roles and events used in scrum so that you have an excellent foundation. With this book, you will learn:

So let's get started and let me help you to understand and use agile scrum.

Members Reviews:

I highly recommend this book for project management

The simplicity of the Scrum Guide and its 3 Principles will insure the highest quality product. I can't wait to apply the Scrum guide written in this book that will greatly help me in delivering my projects on time. Even to the most complex projects that I have to a certain degree of high quality.

I highly recommend this book for project management.

The One Book You Need for Scrum

Powerful book with a great deal of information on Scrum. If you only have one Scrum book this should be it.

its step-by-step guide is easy to understand and the instruction are not too difficult ...

This is must have book specially when handling team on doing complex projects, its step-by-step guide is easy to understand and the instruction are not too difficult to do.I can surely manage my team for an effective and efficient job for any project, i definitely recommend this book if you want a systematized work in your project.

What a great book! As a small business owner

What a great book! As a small business owner, I have always struggled with production and other timelined product development, etc. This book gave great suggestions and practical solutions to such issues. I highly recommend!

Helpful

Helpful intro to scrum Framework along with a statement of the agile manifesto.

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Title: Brilliant on the Basics

Subtitle: Profit Growth Strategies

Author: Brian Tracy

Narrator: Brian Tracy

Format: Original Recording

Length: 2 hrs and 32 mins

Language: English

Release date: 07-14-16

Publisher: Gildan Seminars

Genres: Business, Management

Publisher's Summary:

To reach business success, you must be Brilliant on the Basics. Let world-renowned speaker and best-selling author Brian Tracy teach you how to:

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

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Titolo: Coco Chanel: I segreti e le strategie della donna che ha rivoluzionato il mondo della moda (Lezioni di business)

Autore: Andrea Lattanzi Barcelò

Narratore: Francesca Di Modugno

Formato: Unabridged

Durata: 1 hr

Lingua: Italiano

Data di pubblicazione: 07-11-16

Editore: Area 51 Short

Valutazioni: 5 su 5 su 2 voti

Categoria: Business, Management

Riepilogo Editore:

La storia di Coco Chanel e della maison Chanel è quella della prima imprenditrice a fare della moda un sistema industriale e a consegnare lo stile e i suoi oggetti alla vita quotidiana, e, allo stesso tempo, a portare le esigenze della donna comune sulle sue passerelle. Il colosso Chanel oggi conta più di 200 boutique in tutto il mondo sia come negozi monomarca sia come punti vendita nei più esclusivi centri commerciali e spazia dall'abbigliamento all'arredamento, dai profumi ai gioielli.

Spinta dal suo desiderio di riscatto personale, Coco Chanel riuscì a costruire e modellare un vero e proprio impero. Un sistema prima artigianale, poi industriale, della moda. Con la capacità di vedere oltre e di non rimanere ferma al presente, fu in grado di anticipare scelte di stile, di produzione e di comunicazione che ancora oggi fanno scuola.

©2016 Area51 Publishing (P)2016 Area51 Publishing

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Title: Find Your Extraordinary

Subtitle: Dream Bigger, Live Happier and Achieve Success on Your Own Terms

Author: Jessica Herrin

Narrator: Jessica Herrin

Format: Unabridged

Length: 6 hrs and 6 mins

Language: English

Release date: 06-30-16

Publisher: Penguin Books Ltd

Genres: Business, Management

Publisher's Summary:

Penguin presents the unabridged downloadable audiobook edition of Find Your Extraordinary, written and read by Jessica Herrin.

Jessica Herrin has cracked the code for how to balance a wildly successful career with a full, rich life. In Find Your Extraordinary, she shows how any woman can create a fulfilling and successful career in a flexible way. This audiobook is #Girlboss for the older set. It will bring Jessica's mission and message beyond her fast-growing network of Stella & Dot stylists and empower any woman who wants to pursue entrepreneurial ambitions, whether it's by starting a business or finding a way to stay professionally engaged while at home raising a family.

Members Reviews:

Good read

Interesting and informative book

Three Stars

Disappointing read. I was hoping for more practical advice.

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Title: How Product Managers Can Learn to Understand Their Customers

Subtitle: Techniques for Product Managers to Better Understand What Their Customers Really Want

Author: Jim Anderson

Narrator: Jim Anderson

Format: Unabridged

Length: 1 hr and 3 mins

Language: English

Release date: 06-30-16

Publisher: Blue Elephant Consulting

Ratings: 3 of 5 out of 1 votes

Genres: Business, Management

Publisher's Summary:

If you want to be successful as a product manager, then you are going to have to be able to create products that solve problems for your customers. In order to do this, you are going to first have to understand your customers - what are their wants and needs?

What you'll find inside:

In order to be able to answer questions like this, you may find out that you are going to have to fire some of your customers - they are just too expensive for you to try to keep happy. Ultimately you want to change the relationship that you have with your customers and move towards being seen as more of a partner than a vendor.

In some cases, one of your customers may start to use your product too much. In these cases you'll need to be able to find a way to tell them to stop using it. You'll be able to do this if you've found a way to have a real relationship with your customer. However, along with this comes the risk of perhaps finding out too much about a given customer.

Once you have a customer, you may not have them forever. Customer loyalty is a fickle thing that product managers need to understand. One way to increase loyalty is to customize your product and engage in some niche marketing.

All customers are not created the same, so product managers need to take the time to understand their differences. This means learning to love the crazy ones, or realizing that you may be selling primarily to grandparents. Take the time to study product managers who know how to do this right and in the end, make sure that you don't end up surprising your customers - nobody likes that!

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Title: Summary: Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter

Author: Ant Hive Media

Narrator: Robert Barbere

Format: Unabridged

Length: 25 mins

Language: English

Release date: 06-17-16

Publisher: Ant Hive Media

Genres: Business, Management

Publisher's Summary:

This is a summary of Nir Eyal's Hooked: Proven Strategies for Getting Up to Speed Faster and Smarter

How do successful companies create products people can't put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

This best-seller answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

This summary is available in a variety of formats, and is aimed for those who want to capture the gist of the book but don't have the current time to devour all the whole book. You get the main summary along with all of the benefits and lessons the actual book has to offer. It fills the gap, making you understand more while enhancing your listening experience. This is a summary that is not intended to be used without reference to the original book.

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Title: Dr. David Livermore on Effective Diversity

Author: David Livermore

Narrator: Dave Summers

Format: Original Recording

Length: 16 mins

Language: English

Release date: 06-03-16

Publisher: American Management Association

Genres: Business, Management

Publisher's Summary:

Diversity leads to innovation, but it doesn't happen magically. It's about more than just getting people into the same room; it's about creating an environment that fosters the free exchange of ideas.

Dr. David Livermore, author of the new book Driven by Difference, published by AMACOM, is here to talk about how to foster an environment that nurtures ideas from all your people.