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Title: Campaigns That Shook the World
Subtitle: The Evolution of Public Relations
Author: Danny Rogers
Narrator: Danny Rogers
Format: Unabridged
Length: 7 hrs and 4 mins
Language: English
Release date: 01-28-16
Publisher: Audible Studios
Ratings: 5 of 5 out of 1 votes
Genres: Business, Management
Publisher's Summary:
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business.
The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.
This audiobook examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.
In addition, Campaigns that Shook the World contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell.
Rogers investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples.
This audiobook features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies.
Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Members Reviews:
The Cover is Great, the Content Marginal
It's a nice cove, but the PR campaigns are far from the best ones out there (and I read quite a few annually). It does have a bent toward more politically liberal spectrum of readers. The breakdown of material could been structured in a more succinct way. It proved a disappoint for me.
Short, specialist but enjoyable
This is an interesting book, one of those that you might not think you need if you see it momentarily at a bookstore, yet once you open it up and start reading you will soon get hooked and the information just begins to flow. A number of public relations campaigns from the past four decades have been examined, which have undeniably helped shape popular culture and influence public opinion.
Naturally, a book of this kind can only give a superficial overview, yet it manages to provide an excellent, engaging summary of what happened, how it happened and perhaps more importantly highlights some of the key takeaway points and skills that can be deployed in other situations. The only real criticism is that it ended too soon and there were too few campaigns under the authorâs magnifying glass. One can hope that a volume two, volume three and so on are under consideration, since the concept appears to work very well and it could be extended to become a broader franchise, taking in successful campaigns from other countries.
So what campaigns did the author focus on? Margaret Thatcherâs first election, the Tony Blair New Labour years, a fourteen year ârepositioningâ of the Monarchy, reinventing the Rolling Stones, establishing David Beckham the brand after football, the 2012 Olympic Games, Bonoâs Product (RED), Barack Obamaâs Presidential dream and a ten year campaign for Dove and âreal beautyâ. An interesting mix for sure.
Thereâs not a lot more to say. The book is as giving as you let it be.