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Title: Phil Geier on the Creation of Advertising
Author: Phil Geier
Narrator: Dave Summers
Format: Original Recording
Length: 14 mins
Language: English
Release date: 11-10-14
Publisher: American Management Association
Ratings: 3 of 5 out of 1 votes
Genres: Business, Management
Publisher's Summary:
Before there was the hit TV show Mad Men, before Coca Cola was the real thing, before branding became a marketing buzzword, there was Phil Deals Geier. The story of how this visionary, who created the modern advertising holding company and brought The Interpublic Group from $500 million to $5.6 billion in revenues, is shared for the first time in Survive to Thrive: Sustaining Yourself, Your Brand, and Your Business from Recession to Recovery. In addition to sound business wisdom, Survive to Thrive reveals an insider's take on the glamorous real world of 1960s and '70s advertising and features a veritable who's who of mid-20th century luminaries.