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What if your customer feedback system could make you a better leader—not just improve your metrics?

In this episode of Retail Leadership with Steve Worthy, we’re joined by Eric Sangerma, Head of Growth at Simplesat—the customer feedback platform trusted by brands around the world.

Simplesat helps retail leaders capture, interpret, and act on customer sentiment in real time. But Eric’s philosophy goes even deeper. He believes feedback is the foundation for great leadership—if you’re brave enough to hear it.

In this episode, we explore:

• How retail brands can close the loop on feedback to build loyalty
• The leadership habits that create stronger, more human teams
• Simplesat’s quiet but powerful approach to team growth
• Why journaling may be the most overlooked tool in leadership

Simplesat is also a proud sponsor of the 2025 Retail Leadership Study, helping us explore the connection between team development, customer experience, and long-term brand performance.

 “Customer feedback is the new currency—but only if you know how to spend it.”

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