Mary Kate Norton, Strong Towns’ Mobilization Coordinator and Trainer, came to advocacy through other people’s stories: campus workers juggling multiple jobs, family members stuck without safe transportation options, and neighbors trying to find housing they could afford. Those experiences shaped how she sees local change now: as something rooted in attention, trust, and the willingness to let a place tell you what it needs. In this episode, Mary Kate reflects on how personal stories become public work, why successful local groups begin by listening, and how advocates can build movements that fit their own communities instead of copying someone else’s model.

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