LIT- Luca's Insight Track
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LIT- Luca's Insight Track episodes

  • From Multi-Millionaire to Rock Bottom & Back | Dariush Soudi on Selling, Survival & the Gladiator

    What does it take to rise, fall, and rise again? In this powerful episode of Luca’s Insight Track, Luca Allam sits down with Dariush Soudi—an Iranian-British entrepreneur and sales master whose journey defines the spirit of a true "Modern Day Gladiator." From owning multi-million-pound businesses in the UK to losing it all nearly overnight, surviving a brutal home invasion, and landing in Dubai with nothing, Dariush’s story is one of pain, resilience, and unstoppable grit. 

    He opens up about childhood trauma, strained family ties, and the darkest chapter of his life—living in a maid’s room, feeding his children sugar donuts, and trying to reclaim his identity in a foreign country. What carried him through wasn’t money or connections, but love for his kids and a deep belief in himself. Dariush didn't just rebuild his life—he reinvented how to sell, connect, and lead. With no website or business card, he closed deals by leaning into his energy, empathy, and storytelling power. 

    Dariush shares the 12 principles of his Gladiator Code—a life philosophy that’s now a global movement, a bestselling book, and soon, an AI-driven sales and mindset coach. He speaks candidly about ego, forgiveness, mindset, and why “everything is ultimately about love.” Whether it’s selling $36 million ships or coaching someone through rock bottom, his message is simple: resilience is built, not inherited. This episode is for anyone who’s felt lost, stuck, or like giving up. It’s not just about business—it’s about life, purpose, and what it means to keep fighting, even when the world writes you off. Dariush Soudi is proof that no matter how many times you fall, you can always rise again—stronger, smarter, and more true to who you really are. 
     

    💬 Join the conversation! Share your thoughts in the comments below and let us know what you think of Mais's journey. 

     

    Join our WhatsApp channel for exclusive behind-the-scenes clips and insights on upcoming shows. Be part of our community and stay updated! 

    https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O

     

    Follow our Instagram page at https://www.instagram.com/lucasinsighttrack/

     

     Engage with us on our TikTok page at https://www.tiktok.com/@lucasinsighttrack 
     

     

      Subscribe to our Youtube page  for more inspiring interviews and stories that make a difference at https://www.youtube.com/@lucasinsighttrack

      

     

     

     

     

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    1 hr 7 min
  • Off Track: Breaking stereotypes: Gamers are geeks

    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, I talk about the insights learned from my present episode with Paul Dawalibi, challenging all the perceptions around the gaming industry and being a gamer.


     

    In this episode, I talk about 3 powerful insights that are the reason gaming is going to take even more of a central role in all our lives. Find out why there will more time for ‘fun’ for all of us, why gamers are ruling the world, and why gaming is being fueled by a basic human need. There is a reason why gaming is the biggest industry in the world, and why gamers may just be the example we all need to follow. 


     

    In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!


     

    💬 Join the conversation! Share your thoughts in the comments below and let us know what you think of Mais's journey.

    Join our WhatsApp channel for exclusive behind-the-scenes clips and insights on upcoming shows. Be part of our community and stay updated!

    https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O

    Follow our Instagram page at https://www.instagram.com/lucasinsighttrack/

    Engage with us on our TikTok page at https://www.tiktok.com/@lucasinsighttrack

    Subscribe to our Youtube page for more inspiring interviews and stories that make a difference at https://www.youtube.com/@lucasinsighttrack

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    16 min
  • Luca’s Insight Track with Paul Dawalibi: Breaking Myths, Making Millions & Gaming the Future

    Welcome to Season 3 of Luca’s Insight Track! We’re kicking things off with a powerhouse episode featuring Paul Dawalibi — tech futurist, venture capitalist, CEO of Holodeck Ventures, and someone many refer to simply as “The Profit.” Why? Because when Paul makes a prediction about the future of technology or gaming, it usually comes true. Whether it was forecasting the rise of Nvidia long before the AI wave or confidently calling out the fall of Google Stadia, Paul’s track record is nothing short of remarkable. In this wide-ranging conversation, Luca and Paul explore the true size and impact of the gaming industry — an ecosystem bigger than film, music, and TV combined — and why it still doesn’t get the mainstream attention it deserves, especially from advertisers. They discuss how the perception of gamers has evolved, why mobile leads the charge, and how governments in the Middle East (especially Dubai and Saudi Arabia) are strategically positioning themselves as global gaming hubs. The two also dive into the psychology behind gaming, the power of escapism, and why Paul believes “The Future is Fun” — a phrase he’s literally trademarked. From gender shifts in gaming demographics to gamifying this very podcast, the episode is packed with unexpected insights, bold predictions, and a fresh take on what gaming really means today. If you’re a marketer, founder, gamer, investor, or just someone curious about the future — this is a conversation you won’t want to miss.

    💬 Join the conversation! Share your thoughts in the comments below and let us know what you think of Mais's journey. 

     

    Join our WhatsApp channel for exclusive behind-the-scenes clips and insights on upcoming shows. Be part of our community and stay updated! 

    https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O

     

    Follow our Instagram page at https://www.instagram.com/lucasinsighttrack/

     

     Engage with us on our TikTok page at https://www.tiktok.com/@lucasinsighttrack 
     

     

      Subscribe to our Youtube page  for more inspiring interviews and stories that make a difference at https://www.youtube.com/@lucasinsighttrack

      

     

     

     

     

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    1 hr 18 min
  • Off Track: New season, new name, new Luca.
    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, I talk about the launch of season 3 of the show and what to expect, from the guest lineup, the show, and also myself. In this episode, I talk openly about the new changes in the show - including its new name and the intention behind the changes. It’s been an amazing journey since we launched on season 1, and with every new season, I simply enjoy more and more. Everything we are doing is ultimately designed to make the show as authentic, real, and insightful as it can be. Season 3 also represents my personal development and evolution as a podcaster, as I start to feel a little more confident, especially from when I first started. The new name of the show is a reflection of that, with the honest truth that I need to myself more out there. I also give a sneak peek of the type of content on Season 3, centered around ‘breaking stereotypes,’ across multiple industries. Season 3 is set to be the best one yet. In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    14 min
  • Off Track: Nothing beats family time - Eid Mubarak!
    Eid Mubarak! Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, I talk about the importance of family time, within the context of Eid, mothers, and how grandparents might just make the best parents. In this episode, I talk openly about family and how many of us would benefit hugely from family environments, and how it keeps us grounded, disciplined, and focused on what really matters. For me, making an effort for family visits used to be more about duty, but since becoming a parent, I now understand the huge value for both myself and my kids when we spend quality time with them. Eid gives us an opportunity to do that, but the bigger insight for me is that we don’t need to wait or have an excuse for big occasions to gather. Committing to regular time invested with family and grandparents in particular, is worth its value tenfold.In this unfiltered, improvised and off scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    13 min
  • Off Track: What’s in a title?
    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, I talk about the dangers of how we all use and rely on titles to describe ourselves in our everyday lives, how restricting titles can be, and ultimately how they don’t do enough to celebrate our individuality. In this episode, I talk openly about how we tend to ‘hide’ behind our job titles when asked questions about who we are, rather than talk about our experiences, expertise, and what makes us different. Conforming remains the antithesis of authenticity, yet too many of us rely on a safe and secure response to the question ‘What do you do’. Usually in the form of answering the question with a singular title in a specific industry. The reality is that our answers project who we are, and provide an insight into how we see ourselves. All of us, myself included, need to do a much better job to not be positioned and labeled under a title, or even titles, but rather allow ourselves an opportunity to shine, to talk with confidence in who we are, and to be your natural brilliant self when given the opportunity. Both yourself and maybe even the person asking the question will benefit from this authentic confidence.In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    14 min
  • Off Track: Happiness & success will be determined on how well we PIVOT!
    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, we revisit some of the key insights learned across the entirety of season 2, with the success of so many of the guests being through their ability to pivot. I talk about my personal challenges of pivoting away from corporate life, what it really feels to be self-employed when you first start, and some of the important lessons we must go through. In this episode, I talk openly about the requirements to pivot. It will no longer be a nice to have, but a necessary transformational adaptation we must all do. With the education system incapable of keeping up with Tech and AI advancements, the notion of a singular lifetime career and attending a 'University is borderline redundant. Occupational adaptation and personal pivoting is not only an option, it is driven by the impact and transformation of every industry when integrated with AI. I share my current working theory on the sweet spot of combining your passion and obtaining success, and how pivoting must be a way of life, not just a one-off action. In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    18 min
  • Off Track: A personal reflection on 3 different insights that inspired me and stood out in season 2
    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, we revisit some of the key insights learned across the entirety of season 2, including conversations with Layla K Saleh, Loubna Imenchal, and Ahmed Shihab-Eldin.In this episode I revisit the conversation with Layla around the career route, and whether we ‘consciously choose’ a career, or ‘unconsciously attract’ one through manifesting and I share my own beliefs and learnings. Inspired by International Women’s Day, I also revisit the fascinating conversation with Loubna about women empowerment, and the merits of having a ‘top-down quota’, or whether we adopt a best candidate wins approach. Finally, I revisit the merits of delivering a message that is perfectly scripted or imperfectly unscripted, and how more than ever the world needs one more than the other. In this unfiltered, improvised, and off-scripted episode, I share my insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    14 min
  • Off Track: Why humans remain the guardians of growth in an AI obsessed marketing world
    Welcome to a special bonus episode of The Insight Track with Luca Allam! In this 'Off Track' edition, we revisit the recent episode that was filmed in front of a live audience at the Web Summit in Doha with the Chief Marketing Officer of NetApp, Gabie Boko.The live episode with Gabie was incredible, and in this episode, we went deep into the role of Marketing in an AI world. In this episode of Off Track, we highlight 2 insights that are worth exploring deeply. The first is about the perceived priority of ‘AI math’ over human-led creativity and magic, and the second follows the narrative about what happens to the evolution of the CMO in an AI, CFO-driven efficiency economy. I talk about my own experiences, and my unshakeable belief that we as humans hold the key to the greatest weapon available to CMOs - good old-fashioned creativity. With a mindset of growth and not efficiency gains, the future of marketing remains a human-first approach, with AI only playing a supporting role. In this unfiltered, improvised, and off-scripted episode, I share my personal insights that have and continue to shape who I am. Tune in now for a raw and thought-inspired conversation on Off Track!💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    15 min
  • BONUS EPISODE: The Insight Track on Tour at Web Summit Qatar with Gabie Boko! 🚀
    For the first time ever, The Insight Track goes on the road, and what better place to do it than Web Summit Qatar—one of the world's most influential tech conferences! In this exclusive bonus episode, we sit down with Gabie Boko, Chief Marketing Officer at NetApp, to dive into the future of AI, cloud innovation, digital transformation, and marketing leadership in the evolving tech landscape.With an impressive career spanning NetApp, Hewlett Packard Enterprise, SAP, and more, Gabie shares insights on: ✅ The intersection of AI, cloud computing, and data-driven marketing✅ Marketing leadership in the era of digital transformation✅ The evolving role of CMOs in tech✅ Key takeaways This episode is packed with insights for marketers, tech leaders, and innovators looking to stay ahead of the curve! Don’t miss out—listen now and gain firsthand knowledge from one of the best in the industry.💬 Join the conversation! Share your thoughts in the comments below andlet us know what you think of Mais's journey.  Join our WhatsApp channel for exclusive behind-the-scenes clips andinsights on upcoming shows. Be part of our community and stay updated! https://whatsapp.com/channel/0029VakyNkS23n3f5ojBJu1O Follow our Instagram page athttps://www.instagram.com/lucasinsighttrack/[]  Engage with us on our TikTok page athttps://www.tiktok.com/@lucasinsighttrack  []   Subscribe to our Youtube page  for more inspiring interviews andstories that make a difference athttps://www.youtube.com/@lucasinsighttrack  []    

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    44 min

About LIT- Luca's Insight Track

From the publisher's feed

Join host Luca Allam on Luca's Insight Track, a talk show that helps uncover real insights from real people across different industries. In each episode, Luca chats openly with people from all over…