Is Apple lying about Shot on iPhone? We teardown 10 years of Apple marketing strategy, from iPhone 6S billboards to iPhone 18 release and leak hype, plus the $100K gear behind Scary Fast.

If you want to build a post-purchase sequence like Apple's for your own business, you can map it in MailerLite with a simple automation and one upsell block. No hard sell, just helpful follow up based on what someone bought.

How did a canned water brand reach a multi-billion-dollar valuation by turning internet hate comments into heavy metal albums, selling skateboards mixed with Tony Hawk’s blood, and tasing critics in blind taste tests?

In this video, Ace and Alex from MailerLite break down the genius (and completely unhinged) marketing strategy behind Liquid Death.

Discover how founder Mike Cesario built an entertainment brand disguise as a beverage company, why comedy is their ultimate brand moat, how they generated 225k+ email signups with a single campaign, and why they’re leading the non-alcoholic shift for Gen Z.