Live - Build - Change the Christian faith and business show

Live - Build - Change the Christian faith and business show

By Carey GreenBusinessEntrepreneurshipManagement
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Live - Build - Change the Christian faith and business show episodes

  • Treating People Right, GEICO, And The KEY To Customer Loyalty [Ep #16]

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    Treating people right should be a given in any business. But sadly, it’s not. That’s because it’s easy in the hustle and hurry of business for people to get masked by dollar signs - those indicators of success that we all look to. But I recently had an exchange with a nationally-known company - GEICO - that not only gave me hope, it encouraged me deep down. On this episode of Live Build Change I’m going to share my experience with you and tell you the lessons I walked away with about how I should structure and run my own business.

    [2:21] The Christian’s secret weapon that empowers treating people right.

    Christian business people should of ALL people have the corner on the market when it comes to treating people right. The reason I say that is because we have the Spirit of the living God (who IS love) living within us. It’s part of our makeup to care for people. If it’s not, then we have deeper problems than just business problems. Before I get into telling the story about my experience with GEICO I have a few words to say about how the Holy Spirit can enable us to run companies that truly care for people and take into consideration the situations in which they find themselves.

    [5:02] My email exchange with GEICO: A great example of treating ME right.

    The scenario: GEICO offered us a “good student discount” when we added my 17 year old son to our insurance policy, but we had to provide proof that he was indeed a good student. That meant sending in report cards, test scores, something that GEICO could use to verify that he was indeed a good student. Our situation was a bit different because we are a homeschooling family - AND we live in a state where standardized testing is only required on the odd numbered school years. That made for a bit of a dilemma when it came to satisfying the requirements GEICO would normally have. What happened was not only surprising… it was also DELIGHTFUL. You can hear the story on this episode.

    [14:17] Core values, effective training, and good hiring enable companies to treat people right.

    It’s easy to SAY we want our companies to treat people right, but it doesn’t happen by accident. There’s got to be an ethos that permeates the environment so that every person knows how important it is and exactly what it means to treat people right. That means we’ve got to have some kind of core values that are clearly and consistently communicated - effective training to ensure that our team gets the core values and knows how to implement them - AND that we are hiring the right people, people who LOVE our core values as much as we do. On this episode I chat a bit about those pieces of the puzzle, so be sure you listen.

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    24 min
  • How To Find Promising Small Scale Business Ideas [Ep #15]
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    Very few people are able to build a monstrous business right off the bat. And very few people should. There’s too much risk in starting a business to take such a humongous leap right away.

    But not to worry - there are all kinds of small scale business ideas you can investigate and research so that you can start small - BUT have a reasonable amount of assurance that the idea you’re pursuing is something that has a good degree of success potential.

    This episode is about that. How to find promising small scale business ideas - and why you should get started now figuring out what they are.

    paragraph

    [2:07] One of the most common barriers: My “thing” is not ready yet.

    I hear people all the time say that they want to start a business of their own - and they are shooting for something fairly small scale - but they say something like this: “My thing is going to be great but it’s not ready yet.”

    I hear you. I understand what it’s like to want every bell and whistle to be ready before you make your thing public. I mean, you’re already feeling pretty vulnerable starting a business in the first place. What if your thing flops because you haven’t perfected it yet?

    Like I said, I get that perspective. But I think it’s the DEAD WRONG perspective to have. Instead, you need to get rolling on your idea as soon as you can and get it ready to sell - even it its most infantile form - as soon as you can. There are great advantages to doing so, which I’m going to tell you about on this episode.

    [8:52] Products and services are only successful when they meet a need.

    As you start thinking about building your own small scale business you’re going to wonder, “How do I know if my product or service is going to be a success?” It’s natural to ask that question and it’s something you SHOULD be asking.

    But there’s really only one question you need to answer in order to find the answer to THAT question. Here it is: Does this product or service meet a real need?

    Bingo. That’s what matters. Every product or service that is successful meets a real need that real people have. If it doesn’t, it may sell for a little while because it’s novel or cute - but in time everyone will forget about it. But they will NEVER forget the products that truly meet their needs.

    So - when you begin working on your small scale business ideas, keep that in mind. It will save you a TON of grief. And listen to this episode to hear how you can determine whether a need exists in a particular market.

    [10:11] Using social media to do simple but effective market research.

    One of the most effective ways to do market research - which is nothing more than examining a potential market that you would sell your product or service to, with an eye toward discovering the needs that exist - is through social media.

    And it’s not through blanketing your profiles with surveys or contests. It’s through doing something quite simple: being social.

    You’ll be amazed at the simple ways you can find out whether a market really needs your great product idea or not using social media. I hope you listen. This could save you tons of time and lots of headaches.

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    27 min

About Live - Build - Change the Christian faith and business show

From the publisher's feed

LIVE your faith, BUILD your business, CHANGE your world. Simply put, that's what LBC is all about. My name is Carey Green and you could call me a "Business Pastor," I guess. I've served local…

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