In this episode, the CPG Guys are joined by Chelsey Alexander, 
Vice President, Emerging Digital Platforms at Bayer Consumer Health. The episode was recorded in Atlanta GA at the Commerce Brand Media Summit in March 2025.

Follow Chelsey Alexander on LinkedIn at: https://www.linkedin.com/in/chelsey-alexander-a3269757/

Follow Bayer on LinkedIn at: https://www.linkedin.com/company/bayer/

Follow Bayer online at: https://www.bayer.com/en/personal-health/better-health-for-all

Chelsey answers these questions:

1. Tell us about you the person. Take us through your career growth from starting in the drug channel at P&G to a brand GM and leading emerging channels leadership today? 
2. How has your brick and mortar and marketing experiences served you well to be in the role you are in today developing a brand and retail channels?
3. Social commerce and marketplaces have made great in roads last couple years. Given this is a large part of your role, can you talk about some of the things you’ve learned or important things for brands to keep in mind?
4. When it comes to the digital shelf,how are you managing content and the rise of AI and personalization?
5. In which parts of the customer journey do you believe brands need to be best in class to rise above the competition? 
6. Tell us about your team and how you motivate them everyday? What is your approach to people leadership?
7. Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place? 
8. What trends are you following these days? AI, tech, other trends? Why are these important? 

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